1. Adtoma by
Henrik Lohk

2. Simpler. Faster.
Smarter.
Experience and dedication
• Founded in 2004, based in Stockholm, Sweden
• 60+ Customers in various markets
• Offices in Stockholm, London, Hamburg, Copenhagen, Helsinki and
New York
• 25+ Employees plus distribution channels
• Management with a total of over 50 years experience in the Online
Ad Industry
• Privately held, free of third party interests

3. Simpler. Faster.
Smarter.
Experience and dedication
Ingemar Johnsson, CEO Henrik Lohk, COO
Ingemar brings 15 years of strong Henrik joined the industry as
industry experience, driving the early as 1996. He moved from
industry in Scandinavia and South key-account ad-sales at
Africa during this time. His work Doubleclick to being responsible
experience includes roles for selling ad serving solutions in
representing companies such as Scandinavia, the Baltic’s and
Doubleclick. Eastern Europe. Henrik founded
iMHO AB, a trafficking house for
ad services.
Nils Winkler, CBDO
Nils carries a track-record
growing and expanding business
successfully. For ADTECH he
was instrumental in developing
the European and US markets.
He successfully courted and
secured contracts with AOL,
Gannet, Schibsted and other
major customers.

4. Simpler. Faster.
Smarter.
Experience and dedication
Niklas Björkman, CTO Bo Lagerquist, CFO
Niklas is a seasoned IT professional Bo has decades of political and media
with strong leadership skills, who is experience, which lead him to become
one of the visionaries behind the CEO of several mid size companies,
company and concept of Society starting as early as 1985. Since 2005
Objects. He is most experienced in the he serves as Adtoma´ s CFO. He is the
latest, powerful database technology author of several books, including “After
which is the core of Adtoma Fusion. Internet – the future network Society”.

5. Simpler. Faster.
Smarter.
Reliability you can count on
• Own enterprise level back-end infrastructure
• Proven multi-failover concept
• Strongest connectivity, facilitating world leading delivery services
• Proven scalability
• Guaranteed up time of ad delivery +99.9%

7. Simpler. Faster.
Smarter.
Adtoma Fusion
• Ad-Server
We deliver Digital Advertising in any network-connected device, with
unequalled performance which enables the cutting edge functions of
Adtoma Fusion.
• C.R.M. System
Find any information on any customer within seconds - automatically
updated with all proposal, order and campaign information, with a central
pool of contact information, sales activities and sales statistics / reports.
• Sales, Proposal & Order Management System
Sales people now have the tools they need to quickly and accurately
produce, print or email Proposals or Order documents, cutting time from
half an hour (or much more) to now just seconds.
• Media and Ad Inventory Forecast and Management System
Knowing what you have available to sell is critical. We made it both
possible, accurate and a totally natural part of the process.

8. Simpler. Faster.
Smarter.

9. Simpler. Faster.
Smarter.
CONFUSION Fusion
Multiple Data Entry Sales enabled
Sales use CRM, Outlook, Excel, rate All sales tasks performed in Fusion
card tool.
Sales knows availability
Trafficking use ad server
Sales knows what needs attention
Finance use finance systems
Moving from order-taking to active,
outbound sales
Unstructured workflow
Sales does not know inventory, Structured workflow
campaign status etc.
Sales create proposals, which when
Trafficking needs to give sales confirmed become orders
Business Intelligence
Trafficking trafficks the creative
material. Campaign starts when start
Confusion and delay date is reached.
No information is instantly available or
consistent. The workflow is clustered. Consolidated, clear
Business is blindfolded.
One Database for proposals, orders,
campaigns – all data is consolidated.
No need for Excel Spreadsheets.

10. Simpler. Faster.
Smarter.
• Re-thinking every aspect of customer management, order booking and ad trafficking, Adtoma has create
a powerful and highly visual approach to all the information a user needs.
• Fusion eliminates many steps of more traditional systems – and the remaining steps are instant and
almost effortless: make a proposal while the customer is still on the phone; see real-time data about
delivery, budget, sales – even color coded inventory information.
• Simplicity in the user interface, with the same, powerful tools you would expect from any enterprise level
solution for managing your online ads, leads to significant increase in efficiency and allows you to focus
on what you are best at: your core business.

11. Simpler. Faster.
Smarter.
Score Card – see how you perform
One for all
Look for anything you need in the
Global Seeker
Create proposals or new contacts
instantly
View your performance against target
View and navigate all active proposals
and orders
See the close rate of your proposals
and your actual sale
Track your activities, calls, meetings
Everything at your fingertips, avoiding
complex menu structures, giving you
direct access to your vital information.

12. Simpler. Faster.
Smarter.
The answer is near: Global Seeker
New Approach to Navigation
Access all your contacts, quotations or orders
All related items are connected
Find anything you seek “results-as-you-type”
Quick Overview
Additional info for each result is shown with status icons on
the left.
More info? One click on a result gives detailed information.
Easy to Navigate
One click on a result lets you perform any task for that result –
i.e. create a proposal or log a meeting for a contact.
One click on the bold green items on the top will either create
a new company, contact – or a proposal.
It is at your fingertips.

13. Simpler. Faster.
Smarter.
Amazing inventory visualization
Instant overview
Inventory for each product, site, zone – or
any category you define.
See how any part of your network
performs against sales targets
See the volume of each zone compared to
the others.
Swift navigation of even the most complex
network structures.
Combine sales categories, media zones
and a static website structure – any way
you structure your business is supported.
Select media for a proposal within
seconds.

14. Simpler. Faster.
Smarter.
Instant forecast of any targeting cluster
Include key values of third party sources (behavior targeting etc)
Include user demographic data (i.e. subscription information)
Apply and / or / and not connection
Don´t wait for the forecast – simply select the targeting set and mouse out
of the media overview

15. Simpler. Faster.
Smarter.
Create a Proposal – and send it – in less than a minute
Simple step by step
Click “Create Proposal” Icon
Select a media zone
Mouse out to get the inventory
heatmap
The heatmap gives instant
overview of current booking
situation
Select product / placement
Automatically get an instant
inventory forecast
One click and the product is
added to the order form on the
left
When done, click the “print” icon
to generate a PDF and send it to
the media buyer – while she is
still on the phone

16. Simpler. Faster.
Smarter.
Instant & complete: Reports and Analysis in Fusion
Instant
Monitor performance in real time
Visual
Unique visualization makes data
become information
Flexible
Create your own reports
Twist and turn data in real time to
get any view you wish
Complete
Not only ad-server statistics –
Adtoma Fusion holds all
information about every single
deal. Get a complete overview of
your business performance, with
one glance.

17. Simpler. Faster.
Smarter.
Consolidated and ready to go: Data in Fusion
Swift & reliable &
automatic
Transfer your customer view into
your ERP system
Aggregate your invoicing data or
plain delivery data transfer into
your ERP / finance system
Automatic data consolidation
Industry standard interfaces to
any third party billing / finance /
ERP
Free definition of business rules
to be applied
Full support of approval / sign-off
processes for data transfer
Easy data mapping with other
invoicing data on Finance / ERP /
Billing side

18. Simpler. Faster.
Smarter.
Long story short –
why you should go for Adtoma Fusion
Dramatic efficiency increase means cost saving
Cutting non-necessary workflow steps to save time
Making complex tasks easy to perform to save time and avoid failure
Consolidating data from business and ad serving into one place – clean,
consolidated and ready to go, saving even more time.
Super-fast proposal generation reduces administrative tasks for sales.
Direct access to inventory for sales turns order-takers into revenue-builders.
Don´t waste your expensive human resources on duplicated work, corrupted
workflows or data gathering. Let them do their jobs with Adtoma Fusion.

19. Henrik Lohk, COO
Telephone: +41 79 468 70 64
Email: Henrik@adtoma.com
Nybrogatan 15-17
Stockholm, 114
39
Sweden