Reid Stone delivers the secret sauce used to create big ideas under a time crunch. Utilizing a different smartphone/tablet app to create each slide (40 DIFFERENT APPS), Stone demonstrates easy ways to create campaigns based on content generation and trend spotting. Stone is the CEO at HERO|farm - a marketing strategy and advertising agency in New Orleans - and delivered this presentation to the 2013 PRAM Conference. Links to videos featured in the presentation: New Orleans Mission - "Sincerely Homeless" http://www.youtube.com/watch?v=qWWZfCumLA0 Don Draper of AMC's Mad Men - "The Carousel" http://www.youtube.com/watch?v=suRDUFpsHus Dove "Real Beauty Sketches" http://www.youtube.com/watch?v=XpaOjMXyJGk World's First Vine Resume http://mashable.com/2013/02/21/vine-resume/ Liquid-Plumr - "Double Impact" http://www.youtube.com/watch?v=Z7fz0jpuLkM Mentioned/Not Featured: Comodo Restaurant - "Comodo Menu" http://mashable.com/2012/10/16/instagram-menu/

1. Fast Camera
BIG IDEAS | little time
@herofarm
Reid Stone
CEO/Strategist
Each Slide:Different App
#hadouken
Intellectual property of HERO|farm, LLC ©2013

2. Fast Camera
Sound familiar?
T-Zero
Fo’ real. Different app
used to make each slide

3. Phoster

4. Keep Calm!
It’s OK...
Seriously

5. Pic Stitch
HERO|farm
Presenter

6. GO CRAZY
“Last Christmas Ever”
JoeShopping.com
Imajao

7. GoodNotes
THEMES,
really

8. • Press Release
• Website/Landing Page
• Hashtag
• Social Media “Updates” Page: fb/tw/li/ig/g+
• Eblast/Newsletter
• Local Calendars
• Bloggers
• Paid Ads/Google Adwords/Promoted Posts
• Facebook Events Page
• Physical Event
• Guerrilla Idea/Signage
• Youtube Video
the basic TACTICS
New
“traditional”
checklist
Keynote

9. • Is it consistent with the brand?
• Is it trackable?
• Who is the target audience?
• Can the media cover it?
• What is the best/worst reaction?
• Are we empowering individuals or driving
conversation?
• What are the milestones? End/shift date?
direct the STRATEGY
Adobe Reader...via Keynote

10. TED
Turn ‘Baker’
to ‘baker’
Still relevant
after 100 years.
Create a
brand...
Albumatic

11. s.m.a.p.s?
7 m.a.p.s.?
What is an EPIC IDEA
7 WORDS
MEMORABLE
ACTIONABLE
PLATFORM...ABLE
SIMPLE
Documents2...via Keynote
7 P.a.m.s?

12. (Meme) Generator

13. EXAMPLE
“Parade of Homes Sneak Peak”
Home Builders Assoc.
the CONTENT generation
Youtube

14. X-promote
Concept=Challenge
Relatable
NOTE’d

15. At least
30 days
What is an EPIC IDEA
7 WORDS
MEMORABLE?
ACTIONABLE
PLATFORM...ABLE?
SIMPLE
Keynote...again

16. TED
with elaborative
encoding
Turn ‘Baker’
to ‘baker’

17. Polar
“Animal
Style...”
“or some guys’burger”
Ask
questions

18. the MICRO-CAMPAIGN
LOL Bucket
At least
30 days

19. Snapseed
HELP OUT

20. Facebook
CHALLENGE THE NORM
“Chef Dione’s Food Fight”
Fit Gourmet
Socially
Responsible

21. Google+Hangouttube...
Host a summit

22. TEST
“Kanji Tweets”
Read The Kanji

23. Snapguide
Instruct

24. Amazon/Kindle
CROWDSOURCE
“Security Tips eBook”
Crescent Guardian, Inc.

25. YouTube
EXAMPLE
“Double Impact
Liquid-Plumr
HAVE FUN

26. Ustream
remove the CURTAIN

27. Vine
Find unexpecteduses for mediums

28. BE TRANSPARENT
Haiku Deck

29. Pinterest
FIGHT STEREOTYPES
“Sincerely Homeless”
New Orleans Mission

30. Tumblr
SHOW EMOTION

31. InstaEditor
CREATE A PRODUCT
“Real Life App Store”
myPhoneMD

32. Google Drive

33. Historical facts = Expert
#42
SportsCenter...sorta

34. LEAD THE INDUSTRY
“Ports Infographic”
Crescent Guardian, Inc.

35. Flipboard
Spot trends.
Take chances.

36. GetGlue
Predict the future

37. GetGlue
Ride the momentum

38. PS ExpressCreated by
Take it
offline

39. Sponsor the
platform
How About We

40. Snapchat
Make the time
to be creative
Intellectual property of HERO|farm, LLC ©2013
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