1. Advice for the Average Joe
Enhanced CMS training for Web Coordinators
at College of Saint Benedict

2. • InGeniux to replace Atomz Publish
– Greater scalability
– Easier usability
– More confidence in vendor stability
• Budget conDngencies – 3%, 5%, & 10%
• Hiring freeze
• Decentralize ‐ Web coordinators assigned in
each department (120 of 992 employees)
The move to a new CMS

3. • Log in and out
• Create a web page from 3 templates
• Check page in and out for ediDng
• Publish the page, its children, and components
• Upload and publish graphics
• Populate and acDvate text fields
Web Coordinators trained to

4. • Google AnalyDcs provided (no training)
• Online help for primary assistance
• Help Desk for secondary assistance
AddiDonal tools provided

5. • Program wriZen to migrate exisDng pages
• 19,000+ pages moved in 60 days
• Some departments opted to create new
content for the expanded real estate opDons
The MigraDon

6. • Atomz Publish – 2 content fields to populate
– Primary feature
– Sidebar
• InGeniux – 5 content fields to populate
– Primary feature
– 2 secondary features
– Sidebar
– Related links
– Contact info
More real estate with InGeniux

7. Atomz Publish

9. • 4 Web coordinators pleased with:
– Web based product ‐‐ access from anywhere
– InformaDon architecture is always visible to
reference other pages
– Departments can view and share components
– Able to edit photos within InGeniux
– Consistency among all departments (fonts, colors)
– Easier to add video, social media, etc.
6 months aaer implementaDon

10. • Administrators have mixed feedback
– 2 pleased with content and quality (Admissions
and Annual Giving)
– 1 did not return phone calls or e‐mails
(CommunicaDon Department)
– 1 not pleased (Auxiliary Ops)
• Poor “shopability”
• Stale insDtuDonal language
6 months aaer implementaDon

13. Wasted Real Estate

14. Inconsistent Typography

15. Poor Sight Lines

16. InformaDon Overload

17. Who are our Web Coordinators?
Department Role Affinity Admin Feedback
Admissions Assistant Director Facebook, TwiZer,
Text, YouTube
Pleased
Annual Giving Associate Director Facebook, Website,
Text, YouTube
Pleased
Auxiliary Ops Office Coordinator None Not pleased
Comm Dept PT Adjunct Text, RSS feeds NA
Literary Arts
InsDtute
Student worker Facebook, Text Pleased
EMCPP&CE Student worker Everything new
media
Pleased

18. Barriers to Success of Web CMS
 Members insecure about knowledge of and
interacDon with technology resist using it
(O’Hanlon, 2009)
 Smaller organizaDons stunted by creaDon of
patchwork systems built to fulfill need or based
on “experDse” of an individual
(Merkel, 2005; Turnbow et. al., 2005)

19. Barriers to Success of Web CMS
 Survey of organizaDons that implemented web
CMS suggested only 27 percent conDnued using it
 Lack of a centralized editor and use of an
editorial calendar cited
(Veen, 2005)

20. Barriers to Success of Web CMS
 Study of organizaDon that implemented web
CMS in mid‐2009 discovered few of designated
content authors were using
 Issues relaDng to tools (too difficult to use),
knowledge (not enough training or ongoing
support), and process (takes too long to manage,
create, and upload content)
(Lanier, 2010)

21. Barriers to Success of Web CMS
 End‐user experience should consider more
than access, usability, and navigaDon
(Ivory & McGrew, 2005 and Cheung, 2008)
 Understand web informaLon saLsfacLon to
include the understandability, reliability, and
usefulness of the text and visuals
(Cheung, 2008)
 Exmine impact of the interface design on end‐
user emoDon (Ethier, 2008)

22. 3‐part Proposal
1. Interview web coordinators and
administrators from Culinary Services to
assess expectaDons, altudes, and behaviors
regarding use of InGeniux

23. 3‐part Proposal
2. Develop 3 tutorials based on interview results,
and deliver tutorials via e‐mail and face‐to‐
face training

24. 3‐part Proposal
3. Aaer web coordinators implement training
Dps, conduct follow‐up interviews with web
coordinators and administrators to assess
altudes and behaviors regarding delivery of
new content

25. Current “help”
Where to start with
Online Support Table
of Contents
What is language of
‘average joe’
Insert a picture?
Upload a graphic?
No search funcDon

26. Current “help”

27. Current “help”
Provide Dps.
10 pixels is usually enough breathing room
The best side bar images have width of
150 and height of 280

28. Transform pages like this . . .

29. . . . To pages like this

30. Transform pages like this . . .

31. . . . To pages like this

32. References
Cheung, C., Lee, M.K. & MaZhew, K.O. (2008). The structure of web‐based informaDon systems
saDsfacDon: tesDng of compeDng models. Journal of the American Society for InformaLon
Science & Technology, 59(10), 1617‐1630.
Éthiera, J., Hadayaa, P., Talbotb, J. & Cadieuxa, J. (2008, September 17). Interface design and
emoDons experienced on B2C Web sites: Empirical tesDng of a research model. Computers
in Human Behavior. 24(6), 2771‐2791
Ivory, M. & MeGrew, R. (2005). EvoluDon of web site design paZerns. ACM TransacLons on
InformaLon Systems, 23(4), 463–497.
Lanier, C. R. (2010, October 13). Will distributed authors actually use web‐based CMS? Society of
Technical CommunicaLon webinar.

33. References
Mateljan, V., Juričić, V. & Đambić, G. Content management system in educaDonal environments.
InternaLonal Journal of Emerging Technologies in Learning, 3(12), 39‐44.
Merkel, C., Farooq, U., Xiao, L., Ganoe, C., Rosson, M.B. & Carroll, J.M. (2007). Managing
technology use and learning in nonprofit community organizaDons: Methodological
challenges and opportuniDes. Computer Human InteracLon for Management of IT, 07
(March 30–31).
O'Hanlon, C. (2009). Resistance is fuDle. T.H.E. Journal (Transforming EducaLon through
Technology), 36(3).
Turnbow, D., Darling, L.M., Kasianovitz, K., Young, C.E., Snyder, L. & Yamamoto, D. (2005).
Usability tesDng for web redesign: a UCLA case study. OCLC Systems & Services, 21(3),
226‐234.
Veen, J. (2005). Why content management fails. Retrieved September 13, 2010 from
www.adapDvepath.com/publicaDons/essays/archives/000315.php