2. Specification Detail
Motivation theory – the significance of
motivation in the workplace, with specific focus
on Maslow’s hierarchy of needs and its potential
in organisations
The idea that motivation comes from within
3. Lesson Objectives
To understand the importance of motivation
To know how to motivate your employees
5.
What are you motivated by??
Getting good grades to get into university?
Getting a good job?
Proving to yourself or someone else that you
CAN DO IT?
Think about it … what motivates you
6. Does Money Motivate?
Why would a business
want to motivate
staff?
With the person next to
you evaluate if paying
someone more
money will fulfil your
reasons for wanting to
motivate staff.
7. Maslow – ‘hierarchy of needs’
Abraham Maslow (1908 – 1970): motivation
comes from meeting unsatisfied needs
Once a need is satisfied it ceases to
motivate and the next, higher need
motivates
Only an unsatisfied need can motivate
behaviour
8. Maslow’s Hierarchy of Needs
Realising your own dreams and
potential
Recognition, acknowledgement and
rewards
Contact and friendship with fellow
workers
Safe and non-threatening work
environment and job security
Ability to acquire food, shelter,
clothing and other basics
9. Maslow
Maslow identified a hierarchy of needs:
physiological; safety; social; esteem; self-
actualisation
The first three are lower order needs; these
are satisfied from the context within which
the work is undertaken
The last two are higher order needs; these are
met through the content of the work
10.
11. Maslow’s hierarchy of needs
How would the manger of manager interpret
Maslow’s hierarchy of needs?
How a company might meet each of the level of
needs?
12. How businesses might meet
Maslow’s needs
Physiological needs:
◦ Employees need to be paid adequately so they
can provide for basic needs e.g. food, water
Safety needs:
◦ Shelter, safety e.g. mortgages, life insurance
◦ Pay must enable employee to pay rent/mortgage,
feel income is secure
13. How businesses might meet
Maslow’s needs
Social needs:
◦ Employees need social contact through
friendship with colleagues, working in teams etc
Esteem:
◦ A business offers prospects & promotion
◦ Employees have opportunity to show they are
capable
Self-actualisation:
◦ Employee has the opportunity to become
everything he/she has wanted to become e.g.
the boss
14. Maslow’s hierarchy of needs
Modcloth : Here
How would the
manger of manager
interpret Maslow’s
hierarchy of needs?
List how Modcloth
company might meet
each of the level of
needs
15. Reasons to motivate
Using one sentence, for each reason
state how the following factors could be
improved through motivating staff.
1. Productivity
2. Absenteeism
3. Quality
4. Turnover
5. Training & Recruitment
16. Question: (you will have 20 minutes to complete in as much
detail as possible)
Evaluate how important it is to have
a well motivated work force. (8
marks)
Productivity
Absenteeism
Quality
Turnover
Training & Recruitment
