SlideShare a Scribd company logo
1 of 27
Writing for the Web Compiled by the editors and staff of UPI
online readers/viewers: ,[object Object]
Look for specific information
Scan before reading ,[object Object]
Online readers are lazy, selfish and ruthless!
When writing for the Web, you are writing for: ,[object Object]
search engines“the fold”
Web writing needs to be concise,scannableand objective ,[object Object]
Write tight
Short paragraphs
ScannableCapture reader attention through : ,[object Object]
 bullet points
links
ObjectiveContent should be credible and reliable
Use active voice  The book was written by Frank Frank wrote the book Use clear and simple language 400-800 words  Remove “really” “very” “just” “quite” “perhaps” “that” “Kill your darlings” Write in third person (he, she; not you, I, me) Write tight!
Before Since I was young, I always dreamed of traveling around the world, visiting many countries and reporting on world hunger, genocide and various topics of common interest. It wasn’t until recently, that I actually got a, “birds eye view” into the real, yet complicated world of the subject matter, I so desperately ventured to write about. My own small town which is actually categorized as a city, has a calm and friendly like atmosphere that welcomes everyone regardless their past and regardless their origin. The close net, small town feel, is one of it’s most valued attributes, which is ultimately why I’ am always guided back here. The most valuable lesson that I’ve learn from my small town, was that this kind of peace isn’t found any and everywhere, but where it does exist, one must first acknowledge, and cherish it for as long as they can.
Before After Since I was young, I always dreamed of traveling around the world, visiting many countries and reporting on world hunger, genocide and various topics of common interest. It wasn’t until recently, that I actually got a, “birds eye view” into the real, yet complicated world of the subject matter, I so desperately ventured to write about. My own small town which is actually categorized as a city, has a calm and friendly like atmosphere that welcomes everyone regardless their past and regardless their origin. The close net, small town feel, is one of it’s most valued attributes, which is ultimately why I’ am always guided back here. The most valuable lesson that I’ve learn from my small town, was that this kind of peace isn’t found any and everywhere, but where it does exist, one must first acknowledge, and cherish it for as long as they can. Since childhood I have longed to travel the world to report on issues like poverty and genocide. Yet it was only recently that I realized that the peace and hospitality of my small town is unlike any other, making it incomparable to any other city.
Before After This is not news. Life expectancy can increase with weight loss. So what new ideas do the CALERIE folks have?  This isn’t anything that we haven’t all heard before. Obviously, anytime you go on a diet, you stand a good chance of lowering your blood pressure, cholesterol level and risk of diabetes and other health woes, and all that can translate into extra years. So what are the CALERIE folks bringing to the table that’s new?
One idea per paragraph No indentation, just breaks 4-5 sentences OR LESS Paragraphs
BEFORE Tourists from all over the world visit the United annually, without fail. When they come, they usually go to the many internationally recognized tourist spots scattered across the country. Some of the most popular places were Times Square, the Las Vegas Strip, the National Mall in DC, Faneuil Hall Marketplace, Disneyworld and Disney Land.                                                                  (54 words) The most-visited tourist destinations in the United States are:  ,[object Object]
Las Vegas Strip
National Mall in DC

More Related Content

More from Harumi Gondo (8)

Pitching stories to editors
Pitching stories to editorsPitching stories to editors
Pitching stories to editors
 
Social media
Social mediaSocial media
Social media
 
Optimizing your content for search engines
Optimizing your content for search enginesOptimizing your content for search engines
Optimizing your content for search engines
 
Writing for the Web
Writing for the WebWriting for the Web
Writing for the Web
 
Online image
Online imageOnline image
Online image
 
Seo your article
Seo your articleSeo your article
Seo your article
 
Publicizing your story2
Publicizing your story2Publicizing your story2
Publicizing your story2
 
Writing for the web
Writing for the webWriting for the web
Writing for the web
 

Recently uploaded

SPLICE Working Group: Reusable Code Examples
SPLICE Working Group:Reusable Code ExamplesSPLICE Working Group:Reusable Code Examples
SPLICE Working Group: Reusable Code Examples
Peter Brusilovsky
 

Recently uploaded (20)

Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...
Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...
Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...
 
Graduate Outcomes Presentation Slides - English (v3).pptx
Graduate Outcomes Presentation Slides - English (v3).pptxGraduate Outcomes Presentation Slides - English (v3).pptx
Graduate Outcomes Presentation Slides - English (v3).pptx
 
DEMONSTRATION LESSON IN ENGLISH 4 MATATAG CURRICULUM
DEMONSTRATION LESSON IN ENGLISH 4 MATATAG CURRICULUMDEMONSTRATION LESSON IN ENGLISH 4 MATATAG CURRICULUM
DEMONSTRATION LESSON IN ENGLISH 4 MATATAG CURRICULUM
 
How to Manage Closest Location in Odoo 17 Inventory
How to Manage Closest Location in Odoo 17 InventoryHow to Manage Closest Location in Odoo 17 Inventory
How to Manage Closest Location in Odoo 17 Inventory
 
BỘ LUYỆN NGHE TIẾNG ANH 8 GLOBAL SUCCESS CẢ NĂM (GỒM 12 UNITS, MỖI UNIT GỒM 3...
BỘ LUYỆN NGHE TIẾNG ANH 8 GLOBAL SUCCESS CẢ NĂM (GỒM 12 UNITS, MỖI UNIT GỒM 3...BỘ LUYỆN NGHE TIẾNG ANH 8 GLOBAL SUCCESS CẢ NĂM (GỒM 12 UNITS, MỖI UNIT GỒM 3...
BỘ LUYỆN NGHE TIẾNG ANH 8 GLOBAL SUCCESS CẢ NĂM (GỒM 12 UNITS, MỖI UNIT GỒM 3...
 
The Liver & Gallbladder (Anatomy & Physiology).pptx
The Liver &  Gallbladder (Anatomy & Physiology).pptxThe Liver &  Gallbladder (Anatomy & Physiology).pptx
The Liver & Gallbladder (Anatomy & Physiology).pptx
 
Mattingly "AI & Prompt Design: Named Entity Recognition"
Mattingly "AI & Prompt Design: Named Entity Recognition"Mattingly "AI & Prompt Design: Named Entity Recognition"
Mattingly "AI & Prompt Design: Named Entity Recognition"
 
8 Tips for Effective Working Capital Management
8 Tips for Effective Working Capital Management8 Tips for Effective Working Capital Management
8 Tips for Effective Working Capital Management
 
Dementia (Alzheimer & vasular dementia).
Dementia (Alzheimer & vasular dementia).Dementia (Alzheimer & vasular dementia).
Dementia (Alzheimer & vasular dementia).
 
male presentation...pdf.................
male presentation...pdf.................male presentation...pdf.................
male presentation...pdf.................
 
demyelinated disorder: multiple sclerosis.pptx
demyelinated disorder: multiple sclerosis.pptxdemyelinated disorder: multiple sclerosis.pptx
demyelinated disorder: multiple sclerosis.pptx
 
24 ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH SỞ GIÁO DỤC HẢI DƯ...
24 ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH SỞ GIÁO DỤC HẢI DƯ...24 ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH SỞ GIÁO DỤC HẢI DƯ...
24 ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH SỞ GIÁO DỤC HẢI DƯ...
 
Sternal Fractures & Dislocations - EMGuidewire Radiology Reading Room
Sternal Fractures & Dislocations - EMGuidewire Radiology Reading RoomSternal Fractures & Dislocations - EMGuidewire Radiology Reading Room
Sternal Fractures & Dislocations - EMGuidewire Radiology Reading Room
 
SPLICE Working Group: Reusable Code Examples
SPLICE Working Group:Reusable Code ExamplesSPLICE Working Group:Reusable Code Examples
SPLICE Working Group: Reusable Code Examples
 
IPL Online Quiz by Pragya; Question Set.
IPL Online Quiz by Pragya; Question Set.IPL Online Quiz by Pragya; Question Set.
IPL Online Quiz by Pragya; Question Set.
 
Đề tieng anh thpt 2024 danh cho cac ban hoc sinh
Đề tieng anh thpt 2024 danh cho cac ban hoc sinhĐề tieng anh thpt 2024 danh cho cac ban hoc sinh
Đề tieng anh thpt 2024 danh cho cac ban hoc sinh
 
Mattingly "AI and Prompt Design: LLMs with Text Classification and Open Source"
Mattingly "AI and Prompt Design: LLMs with Text Classification and Open Source"Mattingly "AI and Prompt Design: LLMs with Text Classification and Open Source"
Mattingly "AI and Prompt Design: LLMs with Text Classification and Open Source"
 
Championnat de France de Tennis de table/
Championnat de France de Tennis de table/Championnat de France de Tennis de table/
Championnat de France de Tennis de table/
 
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...
 
Envelope of Discrepancy in Orthodontics: Enhancing Precision in Treatment
 Envelope of Discrepancy in Orthodontics: Enhancing Precision in Treatment Envelope of Discrepancy in Orthodontics: Enhancing Precision in Treatment
Envelope of Discrepancy in Orthodontics: Enhancing Precision in Treatment
 

Writing for the web (by @UPIU)

  • 1. Writing for the Web Compiled by the editors and staff of UPI
  • 2.
  • 3.
  • 4. Look for specific information
  • 5.
  • 6.
  • 7. Online readers are lazy, selfish and ruthless!
  • 8.
  • 10.
  • 13.
  • 15. links
  • 16. ObjectiveContent should be credible and reliable
  • 17. Use active voice The book was written by Frank Frank wrote the book Use clear and simple language 400-800 words Remove “really” “very” “just” “quite” “perhaps” “that” “Kill your darlings” Write in third person (he, she; not you, I, me) Write tight!
  • 18. Before Since I was young, I always dreamed of traveling around the world, visiting many countries and reporting on world hunger, genocide and various topics of common interest. It wasn’t until recently, that I actually got a, “birds eye view” into the real, yet complicated world of the subject matter, I so desperately ventured to write about. My own small town which is actually categorized as a city, has a calm and friendly like atmosphere that welcomes everyone regardless their past and regardless their origin. The close net, small town feel, is one of it’s most valued attributes, which is ultimately why I’ am always guided back here. The most valuable lesson that I’ve learn from my small town, was that this kind of peace isn’t found any and everywhere, but where it does exist, one must first acknowledge, and cherish it for as long as they can.
  • 19. Before After Since I was young, I always dreamed of traveling around the world, visiting many countries and reporting on world hunger, genocide and various topics of common interest. It wasn’t until recently, that I actually got a, “birds eye view” into the real, yet complicated world of the subject matter, I so desperately ventured to write about. My own small town which is actually categorized as a city, has a calm and friendly like atmosphere that welcomes everyone regardless their past and regardless their origin. The close net, small town feel, is one of it’s most valued attributes, which is ultimately why I’ am always guided back here. The most valuable lesson that I’ve learn from my small town, was that this kind of peace isn’t found any and everywhere, but where it does exist, one must first acknowledge, and cherish it for as long as they can. Since childhood I have longed to travel the world to report on issues like poverty and genocide. Yet it was only recently that I realized that the peace and hospitality of my small town is unlike any other, making it incomparable to any other city.
  • 20. Before After This is not news. Life expectancy can increase with weight loss. So what new ideas do the CALERIE folks have? This isn’t anything that we haven’t all heard before. Obviously, anytime you go on a diet, you stand a good chance of lowering your blood pressure, cholesterol level and risk of diabetes and other health woes, and all that can translate into extra years. So what are the CALERIE folks bringing to the table that’s new?
  • 21. One idea per paragraph No indentation, just breaks 4-5 sentences OR LESS Paragraphs
  • 22.
  • 23.
  • 24.
  • 25.
  • 30.
  • 31. links
  • 33. If you want to read more then you should click on the link provided here: http://www.UPIU.com/about. Click here for more information about Writing for the Web. Writing for the Web can be easy.
  • 35.
  • 36.
  • 38.
  • 39. 1 2 3
  • 40. Search Engine Optimization (SEO) requires keywords in : -headline -description -story content -content tags
  • 41.
  • 42.
  • 43. Feature stories with a news element (news peg, news angle) International audience (explain context, preferably with links) Lede: capture reader’s interest No literary throat-clearing Put most interesting info on top Story topics