1. THE NATIONAL THEATRE
Alexander Sanders
Hayden Gene Simmons

2. Structure
How its changed
The development of the piece has brought the idea to consist of a more
viable structure.
We have decided to break the project into four parts. Relating to the bases
of our goal of exploration and art in a virtual space.
This is key to attracting the user to take interest in finding the piece and also
To have them learn and take an interest in what to explore in the piece.

3. STRUCTURE
start
Entrance area of the
National Theatre
Auditorium
Reception
Location
ShopRestaurant
Learning
What’s On
Exhibitions Music
Productions
Show Reel
Reviews
Back Stage Tours

5. INTERACTIVE AD CAMPAIGN
Why?
• Is the least specific out of the three digital artifacts, allowing our ideas/vision to be
broader
• Include a myriad of mediums: Film, Photography, Animation, Illustration, Stop
Motion, Interactivity, Links
• User-interactivity permits the attention of the user, allowing us to fully engage our
target audience
• Out of the three digital artifacts, an Interactive Ad Campaign is the least used
medium on the National Theatre website.
• Is a medium that is being increasingly used within advertising – keeping up to date
with current trends

6. CONCEPT
What Our Interactive Ad Campaign Aims To Do?
• Advertise the National Theatre as a whole, not just a single production
• Create a virtual space of the National Theatre in which the user will be able to
interact with and navigate through
• Use existing materials which have already been provided, and our own materials to
create, stop motion, illustration, animation, montages and remixes to inform and
promote everything the National Theatre has to offer.
• The information supplied to the audience will be enough to spark there interest as
to further look into what is on offer, rather than being over burdening.
• Use relevant links that will connect the user to specific parts of the National
Theatres website to support or Interactive Ad Campaign
• Deliver awareness to all forms of the national theatre including sponsors and third
party participants.

7. MIND MAP

8. SKETCHES

9. STRUCTURECONTINUED
• There will be three main parts to our Interactive Ad Campaign. The start, which
progresses onto the reception area with no option of return. And the Auditorium
which can be accessed from the reception area with the option to return
• The user will be able to navigate through the Interactive Ad Campaign via buttons
• Each area will promote specific aspects of the National Theatre with the use of pop
ups, photographs, audio, interactions, video remixes, animations, illustrations, text
and links
• Create easy to use and well indicated directions through the add, that are
identifiable and relevant to the subject matter they address or promote.