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The Digital President2point0

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Harry Hayward
Harry Hayward

One of three presentations at UW Insight: the digital President, presented on the University of Washington campus 1/15/09

1 de 28
Center for Communication & Civic Engagement Lance Bennett, Director www.engagedcitizen.org Information ~ Technology ~ Community @
Digital Media and the 2008 U.S. Election Lance Bennett Muzammil Hussain Deen Freelon Chris Wells
Changing Mediascape: Top US Websites (monthly visitors) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],source: Quantcast 11/20/08
Decline in network TV nightly news Source: Nielsen Media Research (November ratings) Pew Project for Excellence
More Go Newsless Pew: 2008
~ but more are going online ~ to get & share direct information ,[object Object],[object Object],[object Object],[object Object],[object Object],Pew Internet & American Life – June 15, 2008
a digital landslide for Obama ,[object Object],[object Object],[object Object],[object Object],[object Object]
source: Tech President Nov 15, 2008
The Obamasphere
~ the youtube contest in the primaries ~ Obama – Clinton - McCain Youtube Views Source: Jon Hickey www.engagedcitizen.org
Estimated 3 billion views for all videos about Obama or McCain – all producers Roughly 2-1 edge for Obama (not coded for + or - content) Youtube Campaign Channels
The Obama Channel: 20 million views beats Beyonce (15mil) & Britney (13mil) in November
~ the long tail of targeting ~ concentration of local campaign event videos on Obama youtube channel source: Bob Boynton youtube08
~ beyond the sound bite ~ large audiences for serious content
[object Object],[object Object],[object Object],[object Object],[object Object]
widely shared popular messages not (fully) controlled by the campaigns
~ different kind of public discussion ~ citizen to citizen multi media discourses
~ following a viral video ~ desktops  bloggers  mass media
 
source: NetPulse, Politics Online, Nov 21, 2008 ~ a look at the bottom line~ how dig media mattered
youth 18-25 – digital communications create more engagement in the election process Waggener-Edstrom - June 2008 - (400 telephone – 400 online)
state level youth vote margins – Obama majorities in blue Source: Stateline youth vote landslide
next?
 
Obama voters plan to continue interacting with the administration ,[object Object],[object Object],[object Object],[object Object],[object Object]
Obama’s Post Election Survey
The Fireside Chat of the Digital Era
Center for Communication & Civic Engagement Lance Bennett, Director www.engagedcitizen.org Information ~ Technology ~ Community @

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The Digital President2point0

  • 1. Center for Communication & Civic Engagement Lance Bennett, Director www.engagedcitizen.org Information ~ Technology ~ Community @
  • 2. Digital Media and the 2008 U.S. Election Lance Bennett Muzammil Hussain Deen Freelon Chris Wells
  • 3.
  • 4. Decline in network TV nightly news Source: Nielsen Media Research (November ratings) Pew Project for Excellence
  • 5. More Go Newsless Pew: 2008
  • 6.
  • 7.
  • 8. source: Tech President Nov 15, 2008
  • 10. ~ the youtube contest in the primaries ~ Obama – Clinton - McCain Youtube Views Source: Jon Hickey www.engagedcitizen.org
  • 11. Estimated 3 billion views for all videos about Obama or McCain – all producers Roughly 2-1 edge for Obama (not coded for + or - content) Youtube Campaign Channels
  • 12. The Obama Channel: 20 million views beats Beyonce (15mil) & Britney (13mil) in November
  • 13. ~ the long tail of targeting ~ concentration of local campaign event videos on Obama youtube channel source: Bob Boynton youtube08
  • 14. ~ beyond the sound bite ~ large audiences for serious content
  • 15.
  • 16. widely shared popular messages not (fully) controlled by the campaigns
  • 17. ~ different kind of public discussion ~ citizen to citizen multi media discourses
  • 18. ~ following a viral video ~ desktops  bloggers  mass media
  • 19.  
  • 20. source: NetPulse, Politics Online, Nov 21, 2008 ~ a look at the bottom line~ how dig media mattered
  • 21. youth 18-25 – digital communications create more engagement in the election process Waggener-Edstrom - June 2008 - (400 telephone – 400 online)
  • 22. state level youth vote margins – Obama majorities in blue Source: Stateline youth vote landslide
  • 23. next?
  • 24.  
  • 25.
  • 27. The Fireside Chat of the Digital Era
  • 28. Center for Communication & Civic Engagement Lance Bennett, Director www.engagedcitizen.org Information ~ Technology ~ Community @