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Collaboration, Cultural Change and Competitive Edge


Responsible Business Summit USA
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Embed CSR throughout                                                                                               if you    $40
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                                                                                                                             27!
your organization, create
real business value
and measurable ROI                                                                                   Bringing
                                                                                                     European and
June 27-28, 2012 > New York                                                                          US sustainability
Innovation > Best Practice > Interactivity > Focused Debate                                          best practice together!


www.ethicalcorp.com/rbsusa                                                                               Hear from the following
                                                                                                     international business leaders:
    Why you should attend:                                                                                    Lockheed Martin Corp
                                                                                                              Vice President Ethics & Business
                                                                                                              Conduct
                                                                                                              Alice Eldridge
 Dodd Frank Act and California Transparency Act – Profit from a                                              Life Technologies
   well-managed supply chain. Receive insight and solutions to the issue of conflict minerals.
                                                                                                              Vice President Global EHS 
 Establish and maintain a competitive edge – Exclusive advice and                                            Citizenship
                                                                                                              Cristina Amorim
   insights from senior CSR practitioners on how to embed CSR within your company, to enhance
   brand reputation, strengthen your bottom line and stand out from your competitors.                         ABB Group
                                                                                                              Vice President – Safety  Health
 Receive proven tools for successful collaboration – In business today                                       Darryl C. Hill
   it is important you understand how to form effective partnerships with key stakeholders such as
   NGOs, industry associations, regulators and even competitors to advance your CSR program.                  Campbell Soup
                                                                                                              Vice President of CSR and
 Deliver on your long-term CSR vision – Case studies from leading                                            Sustainability
   multinationals on how to meet ambitious long-term targets and track performance using                      Dave Stangis
   proven metrics.
                                                                                                              GAP INC
 Profit from Socially Responsible Investment – Learn how your company                                        Vice President of Social and
                                                                                                              Environmental Responsibility
   can benefit from the growth in SRI and engage the investor community through effective                     Kindley Walsh Lawlor
   communication and risk management.


 YOUR EXPERT SPEAKERS INCLUDE:                                                                                                     ORGANIZER




  Open now to see our agenda – packed with workshops, case studies and keynotes
Unrivalled choice, with all the critical issues you need to address


                            Embed corporate responsibility throughout your organization
                              and deliver maximum business value from sustainability
                                                                                           Summit New York, June 27-28, 2012.
     Thank you for taking the time to read the brochure for our Responsible Business
                                                                                        to the rest of your business. The emerging trend is deep integration
     We are moving beyond an era where CSR departments exist as a separate function
                                                                                         the business goals you aim to achieve.
     of CSR within your organization and true alignment of corporate responsibility with
                                                                                      issues such as greenhouse gas emissions and climate change.
     The focus for a long time has been on environmental sustainability and tackling
                                                                                      emphasis on social responsibility.
     Whilst these still remain core concerns many organizations are now placing new
                                                                                     Social responsibility requires a different approach. The value of
     We know reduction in energy usage cuts your bills and helps the environment.
     investing in your communities and people can be much harder     to quantify.

                                                                                    a profound impact on the ethical sourcing of your supply chain.
     The Dodd Frank Act, California Transparency Act and Anti-Slavery Law have had                                                            have legal
     No longer is supply chain management about reputatio   nal risk. The consequences of insufficiently robust supply chain management now
     ramifications.
                                                                                         success go hand in hand. Let’s look           at the facts and figure
     The evidence of is now stacking up that a strong CSR program and long term business
     supporting this conference. Numbers don’t lie.
                                                                                                  $3 trillion to the US investment marketplace. Social and
     •       The US forum for sustainable and responsible investment states SRI is worth at least
             environmental risk in your portfolio is no longer a marginal consideration.

                                                                                                 believe that environmental/social activism will increase
      •      According to research by GlobeScan in January 2012, 74% of sustainability experts
             significantly in the coming year. Strong NGO partnerships built on trust will be vital this year.

                                                                                                    of thousands companies, at a cost of $9 billion-$16 billion.
      •      The Dodd Frank Act according to The US Chamber of Commerce will affect hundreds
             Early and effective response guarantees lower cost of compliance.
                                                                                                 e and found that more than two-thirds are focusing on
      •      The IBM Institute for Business Value recently surveyed business leaders worldwid
                                                                                                   half of the surveyed business leaders believe that their
             corporate social responsibility activities to create new revenue streams. More than
             companies’ CSR activities are already giving them an advantag    e over their top competitors

                                                                                           ce and practical knowledge you need to accelerate your
      The Responsible Business Summit will provide you with the tools, business intelligen                                                   d, Intel,
      company’s success. Join us, and direct your questions to leading brands and CSR performers such as Campbell Soup, Gap INC, Timberlan
      Lockheed Martin and many more.
                                                                                          do your job as a CSR professional even better. You’ll be up close
         As always, you can be confident every single session on our agenda will help you
         and personal with the best-in-field on issues such as understanding investor expectations on sustainability, how to generate trust, prioritizing and
                                                                                              ility, and much more.
         measuring social and environmental impact, engaging your supply chain on sustainab
                                                                                              sessions are themed. They reflect the 3 c’s of sustainability which
          When you come to look at the conference agenda, you’ll notice that this year the
          are critical to any CSR program. Collaboration, cultural change and competitive edge.
                                                                                              how large or how successful it is today – can afford to go it alone.
          To truly drive forward the sustainability agenda, no single company – no matter
                                                                                             competitors is business-critical, reflecting the necessity to deliver
          Collaboration with NGOs, stakeholder, suppliers, industry associations and even
          solutions to society’s social, economic and environmental challenge   s and increase “shared value”.

                                                                                                   needs. You’ll have an access-all-areas pass to two days of
          In short this event is a one-stop shop for all your CSR and sustainability best practice                                                in CSR, all under
          interactive learning, knowledge and know-ho      w from world class speakers, plus a one-off chance to meet everyone who matters
          one roof.

                                     I look forward to meeting you June 27-28 in New York City.




                                     Steven Wilding
                                     Conference Director
                                     Ethical Corporation




Check the website for frequent updates on new speaker additions! www.ethicalcorp.com/rbsusa
DAY ONE Agenda, 27 June 2012

PLENARY                                                 • How to incentivize your workforce on
                                                          sustainability by linking CSR performance to
Bridge the gap between global
corporate CSR thinking and
                                                          remuneration and award schemes.
                                                        Lockheed Martin Corporation, Alice Eldridge, Vice
                                                                                                                  § Check the
local culture                                           President Ethics  Business Conduct                               website!
Leadership on social and environmental
responsibility has to be driven from the highest        How to use innovation                                       For frequent updates go to:
level. The next step is to get your organization’s
approach to CSR understood and implemented by           and social media to engage                                  www.ethicalcorp.com/
management executives in multiple countries,            with key stakeholders on                                    rbsusa
encompassing many different cultures, all far           sustainability
removed from your corporate headquarters. FedEx
has global operations in 220 countries utilizing        Social media is an increasingly vital part of all       Consumer engagement – Can
290,000 employees. Over 95% per cent of its             corporate communications. 72% of businesses say         corporate organizations really
management and executives are local.                    they use social media to talk about their CSR
    In this session we examine how to make sure         activities – and of these, 60% report that it has a
                                                                                                                influence and drive customer
your CSR program is understood by local leadership      beneficial effect on consumer engagement.               behavior on sustainability?
responsible for its implementation on the ground.       Engagement with your stakeholders on CSR has            Is it business’ responsibility to drive forward and be
• Learn how to mesh corporate CSR culture with          evolved well beyond your annual CSR report.             a positive catalyst for change by providing
    local and national values.                          Yes your annual CSR report is important, but for        sustainable products and services to customers?
• Secure local buy-in to your CSR program and           many stakeholders especially customers it is simply     Research by Ethical Corporation has shown that in
    encourage a global outlook to CSR operations        too time consuming and burdensome to engage             these difficult economic circumstances the American
    beyond local and national priorities.               with. Intel and Patagonia cover two very different      consumer is more inclined to act sustainably for
• How to make organizational CSR goals and              industry sectors. What they have in common is           financial reasons. Taking as an example the
                                                        innovative and unique approaches to engagement          purchase of a small, fuel-efficient car over a large,
    performance applicable to locally based
                                                        with stakeholders on CSR.                               gas guzzling beast, consumers can be engaged on
    management and executives.
                                                                                                                sustainability if it benefits them. The real challenge
                                                            In this session we look at how you can employ
                                                                                                                is to encourage customer sustainability when the
                                                        a full spectrum of innovative methods such as blogs,
PLENARY                                                                                                         personal benefits are less tangible.
                                                        social media and remuneration linked to CSR
                                                                                                                     In this session we examine and debate consumer
How to embed and integrate                              performance to engage internal and external
                                                                                                                and business facing methods you can use to
                                                        stakeholders on sustainability.
CSR in your organization,                                                                                       stimulate sustainable behaviour change.
                                                        • Understand how Intel uses blogs and social            • Empower your consumers to make informed
deliver cultural change, and                                media for two purposes – engagement with                 decisions using eco labels, with lessons from
the role of ethics in the process                           employees on sustainability, and communication           Timberland on their Green Index label.
                                                            of CSR activities to external stakeholders in an    • Insight into Timberlands collaboration with peers
The ultimate goal of your CSR program is to make            easily digested, real time format.                       to develop an industry-wide eco-index.
sustainability so deeply ingrained in your workforce    • Examine how Intel link employees’ annual              • Review the approach of Anheuser-Busch InBev’s
it becomes a natural part of day-to-day operations          bonuses with sustainability results can                  engagement with retailers and consumers on
for every employee. The shift is towards                    encourage improved CSR performance over the              responsible drinking.
decentralization of sustainability and away from            long term.                                          • Examine lessons in responsible marketing and
separate CSR departments in favour of deeper                                                                         initiatives that actively encourage the use of
                                                        • Learn how Patagonia uses online tools such as
integration. To embed CSR throughout your                                                                            designated drivers and parent involvement in
                                                            the Footprint Chronicles to give customers the
organization requires engagement through                                                                             underage-drinking prevention.
                                                            power to track the impact of products from
leadership, reporting and measurement with                                                                      • Learn how ABB Group directly involves their
                                                            design to delivery.
arguably your most key internal stakeholders –                                                                       customers in environmental and social impact
employees.                                              • Insight into how Patagonia will show the CSR               assessments.
                                                            performance of its products to customers at point   ABB Group, Darryl C. Hill, Vice President - Safety  Health
    Lockheed Martin is a mainstay of the highly
                                                            of purchase.                                        Timberland, Mark Newton, Vice President Corporate
regulated and scrutinized defence industry. Discover
                                                        Intel, Suzanne Fallender, Director of CSR Strategy     Responsibility
how they embed CSR and the critical role ethics has
                                                        Communications                                          Anheuser-Busch InBev, Carol Clark, Global Vice President
in their sustainability program. Join this session to
find out how to make CSR part of everyday thought
and action in your workforce.
                                                         ||
                                                        Patagonia, Vincent Stanley, Senior Writer and Editor    Beer and Better World


• Learn how through decentralization Lockheed
    Martin makes its sustainability and ethical            “The wide variety of presenters and excellent facilitation made the Responsible Business Summit a useful
    decision making the responsibility of every            insight into our customers' challenges Ethical Corporation brings together the best in business to make
    employee.                                              a difference” – Jeff Swartz, CEO, Timberland




                                                                                                                                                                ||
• Examine Lockheed Martin’s ethics and
    transparency training program delivered to every       “The debate was extremely interesting and thought provoking. I went away with lots of new ideas on
    employee and the performance metrics they use          how we could make our business more sustainable” – William Burgess, CEO, Produce World
    to track progress.


Hard-hitting keynotes, in depth workshops, debate sessions. Learning delivered in an engaging format
DAY TWO Agenda, 28 June 2012

Engage the investor community                                  In this session we take a look at systems and            PLENARY
                                                            values you should have in place to avoid the
– How to attract socially                                   pervasive and ever present threat of corrupt business
                                                                                                                        Collaborate and Compete –
responsible investors and the                               practice:                                                   How to work with NGOs,
increased importance of                                     • Hear how Export Development Canada have                   industry associations and even
sustainable investment                                         collaborated with the OECD and engaged with              competitors to deliver strong
                                                               businesses on anti-corruption.
                                                            • Learn the value of a robust anti-corruption
                                                                                                                        social and environmental
Socially Responsible Investment is no longer
restricted to a small community of altruistic, activist        policy for effective management and a reports            performance
individuals. The US forum for sustainable and                  system to fight corruption.                              Attempts to take a unilateral path to CSR success are
responsible investment states SRI is worth at least         • How to educate and train your employees on                doomed to end in failure. A successful CSR program
$3 trillion to the US investment marketplace.                  responsibilities and actions to take when they           must be built upon a multilateral approach which
The focus on ESG investment selection criteria has             encounter corruption.                                    brings together civil society, NGOs, industry
ceased to be a marginal issue. Your organization’s          • Examine assessment of corruption risks in your            associations, government and even your competition.
social and environmental risk portfolio is                     market and how to devise an appropriate action           Socially and environmentally responsible organizations
increasingly a mainstream concern as evidence                  plan.                                                    put aside differences with competitors for the benefit
shows a clear relationship between effective                                                                            of all. GAP INC is a world leading and instantly
                                                            Export Development Canada, Signi Schneider, Chief CSR
                                                                                                                        recognizable apparel brand which has pursued
management of these factors and long term                   Advisor
                                                                                                                        multiple avenues for collaboration on social and
financial value. Calvert Investments has 30 years
                                                                                                                        environmental responsibility.
of SRI experience and leadership, and now manages
                                                                                                                            In this session we examine the lessons from GAP
over $12.5 billion in assets.                               NGO partnerships – How NGOs                                 INC’s collaborative efforts on CSR and how they can
    In this session, learn from a world leader in SRI                                                                   be applied to your organization.
how to attract investment in your business.
                                                            can engage with you to
                                                                                                                        • Learn how GAP INC has worked with organizations
• Learn how Calvert Investments identifies                  improve CSR performance                                         such as the Sustainable Apparel Coalition to
    companies with strong CSR management,                                                                                   advance the CSR agenda at industry level.
                                                            According to research by GlobeScan done in January
    solid ethical business practices, and competitive                                                                   • Examine collaboration with competition to achieve
                                                            2012, 74% of sustainability experts surveyed believe
    long-term performance potential.                                                                                        mutually beneficial results in CSR performance.
                                                            that environmental/social activism will increase
• How to communicate with the SRI investor                                                                              • See how GAP INC responded to the concerns of
                                                            significantly in the coming years. Being on the
    community and present your company as a                                                                                 civil society groups and developed formal
                                                            wrong side of an NGO campaign can cause severe
    credible and attractive proposition.                                                                                    partnerships with leading NGOs.
                                                            damage to brand reputation. Effective partnerships
• Examine the move from SRI as a “niche” sector                                                                         Gap INC, Kinderly Lawlor Walsh, Vice President Social and
                                                            on the other hand enhance the credibility and
                                                                                                                        Environmental Responsibility
    towards the “mainstream” and the impact on              capability of your CSR programme. Learn how
    how the financial sector scrutinises your               businesses and NGOs are coming together to
    company’s CSR risk management.                          advance the sustainability agenda. Human Rights
Calvert Investments, Bennett Freeman, Senior Vice           Watch is an international non-governmental
                                                                                                                        How to build an ethically
President, Sustainability Research and Policy               organization that conducts research and advocacy            sourced and robust supply chain
Former Deputy Assistant Secretary of State for Democracy,   on human rights. Oxfam America both partners with           It is now widely accepted that a company’s
Human Rights and Labor in the Clinton Administration        and campaigns against corporate organizations.              responsibility extends beyond the factories, mines,
                                                            In this session we show you how to make the most            offices and shops it owns, and goes right down to its
                                                            of your NGO partnerships to enhance CSR                     suppliers. Ignorance about supplier behaviour is no
How to embed and implement                                  performance.                                                longer an acceptable excuse to customers or
                                                                                                                        regulators. Engagement with suppliers is a complex
robust anti-corruption policies                             • Learn how Human Rights Watch has engaged
                                                                                                                        and at times daunting task. Mars Inc supply chain
                                                                with your peers to improve poor human rights
in your CSR programme                                           performance.                                            handles environmentally and socially sensitive
                                                                                                                        products such as cocoa, palm oil, tea, coffee and fish.
A study by FSG Social Impact Advisors estimates the         • Examine the techniques used to build
                                                                                                                             In this session, acquire practical knowledge for
cost of corruption to be $2.6 trillion annually, an             relationships and advance international human
                                                                                                                        supplier engagement and responsible sourcing:
amount equal to more than 5 per cent of global GDP.             rights standards in business.
                                                                                                                        • Learn proven tips for engagement right at the
Each year, according to the World Bank, over $1             • Understand how to avoid a siege mentality and                  bottom of your supply chain, where risk is often
trillion is paid in bribes in both the developed and            react positively to NGO campaigns.                           highest.
developing world. Bribery and corruption are no             • Gain insight into the successful partnerships             • Lessons from Mars Inc’s award winning cocoa
longer considered acceptable business practices, no             Oxfam America has carried out with leading                   sourcing program. How to use certification to
matter how challenging the environment you                      corporate organizations.                                     ensure an ethical supply chain.
operate in. Corrupt practices risk not only severe          Human Rights Watch, Arvind Ganesan, Director of Human       • How to work alongside key stakeholders such as
damage to your organization’s reputation, but hefty         Rights Watch Business and Human Rights Division                  Marine Stewardship Council and the WWF to deliver
fines and even incarceration, whether it’s a front-         Oxfam America, Chris Jochnick, Director of Private Sector        on an ambitious ethical supply chain policy.
line employee or distant CEO who is guilty.                 Development                                                 Mars Inc, Andrew Hobday, Chief Sustainability Officer



                                 Got a question? Give us a call on +1 800 814 34 59
Hard-hitting keynotes, in depth workshops, debate sessions. Learning delivered in an engaging format

Global supply chain                                          In the wake of Apple’s supply                            Towards the Circular
collaboration – How to                                       chain problems in China, can                             Economy – Delivering
manage conflict minerals                                     Apple and the electronics                                Profitable Business in a
in the supply chain in response                              Industry avoid the problems                              Resource Constrained World
to the Dodd Frank Act and                                    in fair labor and sustainability                         In the world we live in, limitations on the
                                                                                                                      availability of traditional energy sources such as
California Transparency Act                                  manufacturing practices for                              fossil fuels lead to increased volatility and cost. CSR
A mammoth law totalling 848 pages, Dodd Frank is a
                                                             the companies in the textile,                            programs that recognize resource constraints and
                                                                                                                      maximize green energy sources will deliver cost
bewildering and complex piece of legislation with            apparel, shoe and toy industries?                        savings alongside a reduction in social and
huge significance for the CSR practitioner. The Dodd                                                                  environmental impact. It’s easy to make the
                                                             Controversy surrounding Apple’s supply chain has
Frank Act potentially requires corporate organizations                                                                business case for CSR investment when sustainability
                                                             existed for some time – Chinese workers beaten to        will contribute not only to an enhanced reputation
to begin filing information on their entire supply
                                                             the point of committing suicide; grossly excessive       but a stronger bottom line. Life Technologies is a
chain to the SEC. The Economist briefing on Dodd
                                                             work hours; generally unhealthy and unsafe work          global biotechnology company with sales of over
Frank states “The US Chamber of Commerce thinks it
                                                             environments; and overcrowded living conditions.         $3.5 billion and 11000 employees in over 150
will affect hundreds of thousands companies”, while
                                                             Some factories have taken the drastic step of            countries. Life Technologies ranked as the top North
“The National Association of Manufacturers estimates                                                                  American company in the 2012 Corporate Knights
                                                             installing safety nets to prevent workers from
it will cost $9 billion-$16 billion.” AMD are a $6 billion                                                            Global Leaders in Clean Capitalism.
                                                             committing suicide. In the past, companies in the
revenue semiconductor company for whom Dodd                                                                               In this session we take a look at the twin
                                                             apparel and textile industries have confronted
Frank has implications across its entire product range.                                                               benefits of cost savings and improved sustainability
                                                             similar negative publicity arising from issues similar   performance derived from cradle to grave CSR
  Find out how to respond effectively to one of the
                                                             to those faced by Apple. While these industries have     implementation.
most important and complex pieces of legislation to
                                                             taken steps to ameliorate these problems, their          • Examine how Life Technologies has carried out
emerge in recent times:
                                                             actions have largely been confined to treating the           in-depth scrutiny into the cost savings to be
• Find out how AMD have conducted multi-                                                                                  derived from its CSR program.
                                                             symptoms without addressing the underlying
  stakeholder relations with NGOs, SRIs and other                                                                     • How to identify and design products that are
                                                             causes. Apple and other companies in the
  corporate organisations to eliminate mineral                                                                            more sustainable from manufacture to end of life.
                                                             electronics industry now have a unique opportunity
  sourcing that contributes to human suffering in                                                                     • Learn how Life Technologies is moving towards a
                                                             to attack the underlying causes and thus eliminate
  the DRC region.                                                                                                         zero waste to landfill policy which includes asset
                                                             these problems while creating a better managed
• Learn how AMD, through collaborations with                                                                              recovery, disassembly, refurbishment and
                                                             supply chain and enhanced corporate and industry
                                                                                                                          recycling.
  industry associations EICC and its competitors, is         reputation.
                                                                                                                      • Lessons for engagement with multiple
  actively engaged in the conflict-free smelter                  In this session, we will examine whether the             stakeholders from consumers to suppliers.
  program to ensure responsible sourcing.                    electronics industry can avoid the problems of the       Life Technologies, Cristina Amorim, VP of Environmental
• Examine AMD collaboration with EICC and                    textile, shoe, and toy industries with a                 Health Safety and Citizenship
  competitors to develop a standardized process for          fundamental change in supply-chain management,
  tracking conflict minerals and mapping their               which is both productive and cost efficient,
  complex supply chain.                                      minimizes environmental degradation, and at the          ROUNDTABLE INTERCATIVE DEBATE SESSION
• Valuable insight into how “in region sourcing”             same time, provides workers with fair wages and a        – Align business goals with
  will enable continued support of the DRC                   healthy and safe work environment.                       corporate responsibility and
  economy through mineral sales while                        Weissman Center for International Business, Baruch       the role of the CSR practitioner
  eliminating sales to armed militia groups.                 College, The City University of New York, S. Prakash     when they conflict
AMD, Tim Mohin, Director of Corporate Responsibility         Sethi, University Distinguished Professor and Fellow
                                                                                                                      As we move into an era where corporate social
                                                                                                                      responsibility is deeply integrated into the business
                                                                                                                      function, it’s logical to align your business goals
   GROUP DISCOUNTS                                                                                                    with your CSR program. The IBM Institute for
   Why don’t you link up with the corporate affairs/                                                                  Business Value recently surveyed a group of 250
   social engagement/environmental management                                                                         business leaders worldwide and found that more
                                                                                                                      than two-thirds (68 per cent) are focusing on
   department and take advantage of our group discounts:
                                                                                                                      corporate social responsibility activities to create new
   A Buy 3 conference passes – get the fourth one free                                                                revenue streams. In addition, more than half (54
   B Buy 4 conference passes – get one free conference pass                                                           per cent) of the surveyed business leaders believe
        + a free subscription to Ethical Corporation magazine                                                         that their companies’ CSR activities are already giving
                                                                                                                      them an advantage over their top competitors.


Check our website for updates and new speaker additions – www.ethicalcorp.com/rbsusa
Unrivalled choice, with all the critical issues you need to address

    But what happens when CSR threatens to                   Future trends for sustainability                              In this session, take an in-depth look at how
compromise your bottom line? BT Global Services                                                                         BNY Mellon uses materiality to identify the most
will lead a discussion on what steps you must take           reporting – How North
                                                                                                                        high value areas of its CSR program and the lessons
when business goals and CSR collide.                         American companies can                                     for targeting your own CSR initiatives.
• BT Global Services will begin with a presentation          close the gap                                              • Learn how materiality has enabled BNY Mellon to
  for how to handle scenarios where business
  goals and CSR clash.                                                                                                     convince stakeholders of the key linkage
                                                             95 per cent of the 250 largest companies in the
• Each round table will consider a similar scenario          world now report on CSR, yet two thirds of non                between CSR and the company's operational and
  from their own experience and how it was                   reporters are based in the US. It’s long been                 financial performance.
  resolved.                                                  recognized that North American companies lag               • Use materiality to map out your key CSR
• Each round table will report back to the floor             behind their European counterparts when it comes              challenges and prioritize your sustainability
  with an example of a struggle to align business            to reporting. Effective CSR reports are increasingly a        investment.
  goals with CSR and how the situation was                   key factor for crucial external stakeholders such as
                                                                                                                        • Examine how materiality can show ROI for
  resolved.                                                  the investor. New regulations such as the California
                                                                                                                           sustainability initiatives.
BT Global Services, Kevin Moss, Head of Corporate  Social   Transparency Act will require CSR reports to help
Responsibility                                                                                                          BNY Mellon, John Buckley, Head of CSR, Managing Director
                                                             meet compliance.
                                                                 Mike Wallace, head of the GRI US Focal Point,
                                                             will show you the trends for sustainability reporting
Measure and Deliver – How to                                 and demonstrate how US companies can close the             The business case for effective
achieve long term CSR targets                                reporting gap.
                                                                                                                        reporting – How to engage
                                                             • Learn how government departments and
Long-term ambitious targets are a key element of
                                                               institutions are using GRI guidelines for their          internally and externally to
achieving an organisation’s long-term CSR vision.
Every month Ethical Corporation receives information
                                                               reporting and the impact for corporate                   highlight the seriousness of
                                                               organisations.
on five to ten year sustainability plans launched by                                                                    your CSR initiatives
corporate organisations. The challenge is to ensure          • Find out the crucial role that reports play in
your long-term CSR goals aren’t unrealistic headline           ensuring an ethical supply chain in the wake             CSR reports are a tool to engage with both internal
grabbing targets but matched to measurable and                 of the Dodd Frank Act and California                     and external stakeholders. Internally they are critical
achievable performance metrics. Campbell Soup is               Transparency Act.                                        to measure and track progress of your CSR initiatives.
recognized for its strong CSR performance listed in          • Overcome the challenges of reporting on complex          Externally they also serve to provide a competitive
the Dow Jones sustainability indexes, named one of             supply chain issues.
                                                                                                                        edge by communicating to the outside world the
the world’s most ethical companies and on the 100            • How to evolve your CSR reports to the next level
                                                                                                                        seriousness of your sustainability efforts. In the
best corporate citizens list. Gain in-depth coverage           using integrated reporting.
of Campbell’s Soups 2020 agenda and how they aim                                                                        wake of the financial crisis and the onset of the
                                                             • A look ahead to G4 and the adjustments that will
to hit aggressive targets for CSR performance.                                                                          Dodd Frank Act, America’s banking and financial
                                                               be required for CSR reports by your organisation.
    In this session you will learn the steps required                                                                   institutions have come under close scrutiny from
                                                             Global Reporting Initiative, Mike Wallace, Director
to convert ambitious targets into credible long term                                                                    regulators, media and the general public. General
CSR success.                                                                                                            sentiment towards finance institutions remains
• KPIs and measurement. See how Campbell Soup                                                                           negative and banks face a tough but vital job of
  will track its progress periodically and the metrics       Using materiality to target CSR                            engaging with external stakeholders on CSR.
  for charting progress.                                     efforts where it matters most                                 Gain an insight into the critical relationship
• Examine how Campbell Soup will evolve its
                                                             The business value of environmental responsibility         between your CSR report and the credibility of your
  strategy to achieve 100% employee engagement
  on sustainability. Find out what 100%                      is often quite clear - reduce energy usage, save           CSR initiatives.
  engagement means in practical terms.                       money, mitigate environmental impact. How to               • Examine how Bank of America has responded to
• New emphasis on social responsibility. How                 quantify the business value of social responsibility is       the challenge by issuing its first corporate social
  Campbell Soup will engage with the local                   far more difficult. The link between creating social          responsibility report in 2011 to demonstrate
  community to reduce the twin challenges of                 good and the value added to your business goals is            transparency and communicate its CSR program.
  childhood obesity and hunger by 50 per cent.               difficult to measure. The concept of materiality has
                                                                                                                        • Learn how Bank of America has used the journey
• Learn how Campbell Soup will put in place the              long been used in the financial sector but its
                                                                                                                           of compiling its first and second CSR report to
  systems to achieve tough environmental targets             application for sustainability is a much newer trend.
  for 50 per cent reduction in environmental                 BNY Mellon each day services 20 per cent of all of the        engage its employees on CSR and make them
  footprint (GHG emissions and water use).                   world's financial assets. As a financial institution its      understand its value to the business.
Campbell Soup, Dave Stangis, Vice President of CSR and       CSR program lies mostly in the area of social              Bank of America, Stephen Fenichell, Senior Vice President
Sustainability                                               responsibility.                                            – CSR



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Innovation                         l      Best Practice                   l    Interactivity                   l   Focused Debate


Responsible Business Summit USA
                                                                                                                                                       Save
Embed CSR throughout                                                                                                                               if you   $40
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your organization, create
real business value                                                                                                                     Your expert speakers include:


and measurable ROI
June 27-28, 2012  New York
Innovation  Best Practice  Interactivity  Focused Debate

www.ethicalcorp.com/rbsusa
Our guarantees to you:
1      Robust debate, interactive discussion and problem solving with GAP INC,
       Timberland, Lockheed Martin, Life Technologies, Campbell Soup, Patagonia, Intel and more


2      Renewed focus on collaboration, cultural change and using CSR to deliver
       competitive edge – Essential elements for long-term success.

3      Respond to Dodd Frank, California Transparency Act and Anti-Slavery Law.


4      A revamped conference with practical case studies, panel debate session
       and lots of QAs.


5      A highly focused agenda to deliver months' worth of research in a mere two days.


 COME AND HEAR FROM THIS UNRIVALLED LINE UP OF EXPERT SPEAKERS!
 Mars Inc, Andrew Hobday, Chief Sustainability Officer Mars Inc   AMD, Tim Mohin, Director of Corporate Responsibility
 Gap INC, Kinderly Lawlor Walsh, Vice President Social and        Intel, Suzanne Fallender, Director of CSR Strategy 
 Environmental Responsibility                                     Communications
 Lockheed Martin Corporation, Alice Eldridge, Vice President      Export Development Canada, Signi Schneider, Chief CSR
 Ethics  Business Conduct                                        Advisor
 Patagonia, Vincent Stanley, Senior Writer and Editor             Weissman Center for International Business, Baruch
 ABB Group, Darryl C. Hill, Vice President - Safety  Health      College, The City University of New York, S. Prakash Sethi,
                                                                  University Distinguished Professor and Fellow
 Timberland, Mark Newton, Vice President Corporate
 Responsibility                                                   Life Technologies, Cristina Amorim, VP of Environmental
                                                                  Health Safety and Citizenship                                                    ORGANIZER
 Anheuser-Busch InBev, Carol Clark, Global Vice President Beer
 and Better World                                                 BT Global Services, Kevin Moss, Head of Corporate  Social
                                                                  Responsibility
 Calvert Investments, Bennett Freeman, Senior Vice President,
 Sustainability Research and Policy                               Campbell Soup, Dave Stangis, Vice President of CSR and
                                                                  Sustainability
 Human Rights Watch, Arvind Ganesan, Director of Human
 Rights Watch Business and Human Rights Division                  Global Reporting Initiative, Mike Wallace, Director

 Oxfam America, Chris Jochnick, Director of Private Sector        BNY Mellon, John Buckley, Head of CSR, Managing Director
 Development                                                      Bank of America, Stephen Fenichell, Senior Vice President - CSR




                                               Check out the full agenda inside... Open now!

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Embedding CSR for Competitive Edge

  • 1. Collaboration, Cultural Change and Competitive Edge Responsible Business Summit USA Save Embed CSR throughout if you $40 regis April ter by 0 27! your organization, create real business value and measurable ROI Bringing European and June 27-28, 2012 > New York US sustainability Innovation > Best Practice > Interactivity > Focused Debate best practice together! www.ethicalcorp.com/rbsusa Hear from the following international business leaders: Why you should attend: Lockheed Martin Corp Vice President Ethics & Business Conduct Alice Eldridge Dodd Frank Act and California Transparency Act – Profit from a Life Technologies well-managed supply chain. Receive insight and solutions to the issue of conflict minerals. Vice President Global EHS Establish and maintain a competitive edge – Exclusive advice and Citizenship Cristina Amorim insights from senior CSR practitioners on how to embed CSR within your company, to enhance brand reputation, strengthen your bottom line and stand out from your competitors. ABB Group Vice President – Safety Health Receive proven tools for successful collaboration – In business today Darryl C. Hill it is important you understand how to form effective partnerships with key stakeholders such as NGOs, industry associations, regulators and even competitors to advance your CSR program. Campbell Soup Vice President of CSR and Deliver on your long-term CSR vision – Case studies from leading Sustainability multinationals on how to meet ambitious long-term targets and track performance using Dave Stangis proven metrics. GAP INC Profit from Socially Responsible Investment – Learn how your company Vice President of Social and Environmental Responsibility can benefit from the growth in SRI and engage the investor community through effective Kindley Walsh Lawlor communication and risk management. YOUR EXPERT SPEAKERS INCLUDE: ORGANIZER Open now to see our agenda – packed with workshops, case studies and keynotes
  • 2. Unrivalled choice, with all the critical issues you need to address Embed corporate responsibility throughout your organization and deliver maximum business value from sustainability Summit New York, June 27-28, 2012. Thank you for taking the time to read the brochure for our Responsible Business to the rest of your business. The emerging trend is deep integration We are moving beyond an era where CSR departments exist as a separate function the business goals you aim to achieve. of CSR within your organization and true alignment of corporate responsibility with issues such as greenhouse gas emissions and climate change. The focus for a long time has been on environmental sustainability and tackling emphasis on social responsibility. Whilst these still remain core concerns many organizations are now placing new Social responsibility requires a different approach. The value of We know reduction in energy usage cuts your bills and helps the environment. investing in your communities and people can be much harder to quantify. a profound impact on the ethical sourcing of your supply chain. The Dodd Frank Act, California Transparency Act and Anti-Slavery Law have had have legal No longer is supply chain management about reputatio nal risk. The consequences of insufficiently robust supply chain management now ramifications. success go hand in hand. Let’s look at the facts and figure The evidence of is now stacking up that a strong CSR program and long term business supporting this conference. Numbers don’t lie. $3 trillion to the US investment marketplace. Social and • The US forum for sustainable and responsible investment states SRI is worth at least environmental risk in your portfolio is no longer a marginal consideration. believe that environmental/social activism will increase • According to research by GlobeScan in January 2012, 74% of sustainability experts significantly in the coming year. Strong NGO partnerships built on trust will be vital this year. of thousands companies, at a cost of $9 billion-$16 billion. • The Dodd Frank Act according to The US Chamber of Commerce will affect hundreds Early and effective response guarantees lower cost of compliance. e and found that more than two-thirds are focusing on • The IBM Institute for Business Value recently surveyed business leaders worldwid half of the surveyed business leaders believe that their corporate social responsibility activities to create new revenue streams. More than companies’ CSR activities are already giving them an advantag e over their top competitors ce and practical knowledge you need to accelerate your The Responsible Business Summit will provide you with the tools, business intelligen d, Intel, company’s success. Join us, and direct your questions to leading brands and CSR performers such as Campbell Soup, Gap INC, Timberlan Lockheed Martin and many more. do your job as a CSR professional even better. You’ll be up close As always, you can be confident every single session on our agenda will help you and personal with the best-in-field on issues such as understanding investor expectations on sustainability, how to generate trust, prioritizing and ility, and much more. measuring social and environmental impact, engaging your supply chain on sustainab sessions are themed. They reflect the 3 c’s of sustainability which When you come to look at the conference agenda, you’ll notice that this year the are critical to any CSR program. Collaboration, cultural change and competitive edge. how large or how successful it is today – can afford to go it alone. To truly drive forward the sustainability agenda, no single company – no matter competitors is business-critical, reflecting the necessity to deliver Collaboration with NGOs, stakeholder, suppliers, industry associations and even solutions to society’s social, economic and environmental challenge s and increase “shared value”. needs. You’ll have an access-all-areas pass to two days of In short this event is a one-stop shop for all your CSR and sustainability best practice in CSR, all under interactive learning, knowledge and know-ho w from world class speakers, plus a one-off chance to meet everyone who matters one roof. I look forward to meeting you June 27-28 in New York City. Steven Wilding Conference Director Ethical Corporation Check the website for frequent updates on new speaker additions! www.ethicalcorp.com/rbsusa
  • 3. DAY ONE Agenda, 27 June 2012 PLENARY • How to incentivize your workforce on sustainability by linking CSR performance to Bridge the gap between global corporate CSR thinking and remuneration and award schemes. Lockheed Martin Corporation, Alice Eldridge, Vice § Check the local culture President Ethics Business Conduct website! Leadership on social and environmental responsibility has to be driven from the highest How to use innovation For frequent updates go to: level. The next step is to get your organization’s approach to CSR understood and implemented by and social media to engage www.ethicalcorp.com/ management executives in multiple countries, with key stakeholders on rbsusa encompassing many different cultures, all far sustainability removed from your corporate headquarters. FedEx has global operations in 220 countries utilizing Social media is an increasingly vital part of all Consumer engagement – Can 290,000 employees. Over 95% per cent of its corporate communications. 72% of businesses say corporate organizations really management and executives are local. they use social media to talk about their CSR In this session we examine how to make sure activities – and of these, 60% report that it has a influence and drive customer your CSR program is understood by local leadership beneficial effect on consumer engagement. behavior on sustainability? responsible for its implementation on the ground. Engagement with your stakeholders on CSR has Is it business’ responsibility to drive forward and be • Learn how to mesh corporate CSR culture with evolved well beyond your annual CSR report. a positive catalyst for change by providing local and national values. Yes your annual CSR report is important, but for sustainable products and services to customers? • Secure local buy-in to your CSR program and many stakeholders especially customers it is simply Research by Ethical Corporation has shown that in encourage a global outlook to CSR operations too time consuming and burdensome to engage these difficult economic circumstances the American beyond local and national priorities. with. Intel and Patagonia cover two very different consumer is more inclined to act sustainably for • How to make organizational CSR goals and industry sectors. What they have in common is financial reasons. Taking as an example the innovative and unique approaches to engagement purchase of a small, fuel-efficient car over a large, performance applicable to locally based with stakeholders on CSR. gas guzzling beast, consumers can be engaged on management and executives. sustainability if it benefits them. The real challenge In this session we look at how you can employ is to encourage customer sustainability when the a full spectrum of innovative methods such as blogs, PLENARY personal benefits are less tangible. social media and remuneration linked to CSR In this session we examine and debate consumer How to embed and integrate performance to engage internal and external and business facing methods you can use to stakeholders on sustainability. CSR in your organization, stimulate sustainable behaviour change. • Understand how Intel uses blogs and social • Empower your consumers to make informed deliver cultural change, and media for two purposes – engagement with decisions using eco labels, with lessons from the role of ethics in the process employees on sustainability, and communication Timberland on their Green Index label. of CSR activities to external stakeholders in an • Insight into Timberlands collaboration with peers The ultimate goal of your CSR program is to make easily digested, real time format. to develop an industry-wide eco-index. sustainability so deeply ingrained in your workforce • Examine how Intel link employees’ annual • Review the approach of Anheuser-Busch InBev’s it becomes a natural part of day-to-day operations bonuses with sustainability results can engagement with retailers and consumers on for every employee. The shift is towards encourage improved CSR performance over the responsible drinking. decentralization of sustainability and away from long term. • Examine lessons in responsible marketing and separate CSR departments in favour of deeper initiatives that actively encourage the use of • Learn how Patagonia uses online tools such as integration. To embed CSR throughout your designated drivers and parent involvement in the Footprint Chronicles to give customers the organization requires engagement through underage-drinking prevention. power to track the impact of products from leadership, reporting and measurement with • Learn how ABB Group directly involves their design to delivery. arguably your most key internal stakeholders – customers in environmental and social impact employees. • Insight into how Patagonia will show the CSR assessments. performance of its products to customers at point ABB Group, Darryl C. Hill, Vice President - Safety Health Lockheed Martin is a mainstay of the highly of purchase. Timberland, Mark Newton, Vice President Corporate regulated and scrutinized defence industry. Discover Intel, Suzanne Fallender, Director of CSR Strategy Responsibility how they embed CSR and the critical role ethics has Communications Anheuser-Busch InBev, Carol Clark, Global Vice President in their sustainability program. Join this session to find out how to make CSR part of everyday thought and action in your workforce. || Patagonia, Vincent Stanley, Senior Writer and Editor Beer and Better World • Learn how through decentralization Lockheed Martin makes its sustainability and ethical “The wide variety of presenters and excellent facilitation made the Responsible Business Summit a useful decision making the responsibility of every insight into our customers' challenges Ethical Corporation brings together the best in business to make employee. a difference” – Jeff Swartz, CEO, Timberland || • Examine Lockheed Martin’s ethics and transparency training program delivered to every “The debate was extremely interesting and thought provoking. I went away with lots of new ideas on employee and the performance metrics they use how we could make our business more sustainable” – William Burgess, CEO, Produce World to track progress. Hard-hitting keynotes, in depth workshops, debate sessions. Learning delivered in an engaging format
  • 4. DAY TWO Agenda, 28 June 2012 Engage the investor community In this session we take a look at systems and PLENARY values you should have in place to avoid the – How to attract socially pervasive and ever present threat of corrupt business Collaborate and Compete – responsible investors and the practice: How to work with NGOs, increased importance of • Hear how Export Development Canada have industry associations and even sustainable investment collaborated with the OECD and engaged with competitors to deliver strong businesses on anti-corruption. • Learn the value of a robust anti-corruption social and environmental Socially Responsible Investment is no longer restricted to a small community of altruistic, activist policy for effective management and a reports performance individuals. The US forum for sustainable and system to fight corruption. Attempts to take a unilateral path to CSR success are responsible investment states SRI is worth at least • How to educate and train your employees on doomed to end in failure. A successful CSR program $3 trillion to the US investment marketplace. responsibilities and actions to take when they must be built upon a multilateral approach which The focus on ESG investment selection criteria has encounter corruption. brings together civil society, NGOs, industry ceased to be a marginal issue. Your organization’s • Examine assessment of corruption risks in your associations, government and even your competition. social and environmental risk portfolio is market and how to devise an appropriate action Socially and environmentally responsible organizations increasingly a mainstream concern as evidence plan. put aside differences with competitors for the benefit shows a clear relationship between effective of all. GAP INC is a world leading and instantly Export Development Canada, Signi Schneider, Chief CSR recognizable apparel brand which has pursued management of these factors and long term Advisor multiple avenues for collaboration on social and financial value. Calvert Investments has 30 years environmental responsibility. of SRI experience and leadership, and now manages In this session we examine the lessons from GAP over $12.5 billion in assets. NGO partnerships – How NGOs INC’s collaborative efforts on CSR and how they can In this session, learn from a world leader in SRI be applied to your organization. how to attract investment in your business. can engage with you to • Learn how GAP INC has worked with organizations • Learn how Calvert Investments identifies improve CSR performance such as the Sustainable Apparel Coalition to companies with strong CSR management, advance the CSR agenda at industry level. According to research by GlobeScan done in January solid ethical business practices, and competitive • Examine collaboration with competition to achieve 2012, 74% of sustainability experts surveyed believe long-term performance potential. mutually beneficial results in CSR performance. that environmental/social activism will increase • How to communicate with the SRI investor • See how GAP INC responded to the concerns of significantly in the coming years. Being on the community and present your company as a civil society groups and developed formal wrong side of an NGO campaign can cause severe credible and attractive proposition. partnerships with leading NGOs. damage to brand reputation. Effective partnerships • Examine the move from SRI as a “niche” sector Gap INC, Kinderly Lawlor Walsh, Vice President Social and on the other hand enhance the credibility and Environmental Responsibility towards the “mainstream” and the impact on capability of your CSR programme. Learn how how the financial sector scrutinises your businesses and NGOs are coming together to company’s CSR risk management. advance the sustainability agenda. Human Rights Calvert Investments, Bennett Freeman, Senior Vice Watch is an international non-governmental How to build an ethically President, Sustainability Research and Policy organization that conducts research and advocacy sourced and robust supply chain Former Deputy Assistant Secretary of State for Democracy, on human rights. Oxfam America both partners with It is now widely accepted that a company’s Human Rights and Labor in the Clinton Administration and campaigns against corporate organizations. responsibility extends beyond the factories, mines, In this session we show you how to make the most offices and shops it owns, and goes right down to its of your NGO partnerships to enhance CSR suppliers. Ignorance about supplier behaviour is no How to embed and implement performance. longer an acceptable excuse to customers or regulators. Engagement with suppliers is a complex robust anti-corruption policies • Learn how Human Rights Watch has engaged and at times daunting task. Mars Inc supply chain with your peers to improve poor human rights in your CSR programme performance. handles environmentally and socially sensitive products such as cocoa, palm oil, tea, coffee and fish. A study by FSG Social Impact Advisors estimates the • Examine the techniques used to build In this session, acquire practical knowledge for cost of corruption to be $2.6 trillion annually, an relationships and advance international human supplier engagement and responsible sourcing: amount equal to more than 5 per cent of global GDP. rights standards in business. • Learn proven tips for engagement right at the Each year, according to the World Bank, over $1 • Understand how to avoid a siege mentality and bottom of your supply chain, where risk is often trillion is paid in bribes in both the developed and react positively to NGO campaigns. highest. developing world. Bribery and corruption are no • Gain insight into the successful partnerships • Lessons from Mars Inc’s award winning cocoa longer considered acceptable business practices, no Oxfam America has carried out with leading sourcing program. How to use certification to matter how challenging the environment you corporate organizations. ensure an ethical supply chain. operate in. Corrupt practices risk not only severe Human Rights Watch, Arvind Ganesan, Director of Human • How to work alongside key stakeholders such as damage to your organization’s reputation, but hefty Rights Watch Business and Human Rights Division Marine Stewardship Council and the WWF to deliver fines and even incarceration, whether it’s a front- Oxfam America, Chris Jochnick, Director of Private Sector on an ambitious ethical supply chain policy. line employee or distant CEO who is guilty. Development Mars Inc, Andrew Hobday, Chief Sustainability Officer Got a question? Give us a call on +1 800 814 34 59
  • 5. Hard-hitting keynotes, in depth workshops, debate sessions. Learning delivered in an engaging format Global supply chain In the wake of Apple’s supply Towards the Circular collaboration – How to chain problems in China, can Economy – Delivering manage conflict minerals Apple and the electronics Profitable Business in a in the supply chain in response Industry avoid the problems Resource Constrained World to the Dodd Frank Act and in fair labor and sustainability In the world we live in, limitations on the availability of traditional energy sources such as California Transparency Act manufacturing practices for fossil fuels lead to increased volatility and cost. CSR A mammoth law totalling 848 pages, Dodd Frank is a the companies in the textile, programs that recognize resource constraints and maximize green energy sources will deliver cost bewildering and complex piece of legislation with apparel, shoe and toy industries? savings alongside a reduction in social and huge significance for the CSR practitioner. The Dodd environmental impact. It’s easy to make the Controversy surrounding Apple’s supply chain has Frank Act potentially requires corporate organizations business case for CSR investment when sustainability existed for some time – Chinese workers beaten to will contribute not only to an enhanced reputation to begin filing information on their entire supply the point of committing suicide; grossly excessive but a stronger bottom line. Life Technologies is a chain to the SEC. The Economist briefing on Dodd work hours; generally unhealthy and unsafe work global biotechnology company with sales of over Frank states “The US Chamber of Commerce thinks it environments; and overcrowded living conditions. $3.5 billion and 11000 employees in over 150 will affect hundreds of thousands companies”, while Some factories have taken the drastic step of countries. Life Technologies ranked as the top North “The National Association of Manufacturers estimates American company in the 2012 Corporate Knights installing safety nets to prevent workers from it will cost $9 billion-$16 billion.” AMD are a $6 billion Global Leaders in Clean Capitalism. committing suicide. In the past, companies in the revenue semiconductor company for whom Dodd In this session we take a look at the twin apparel and textile industries have confronted Frank has implications across its entire product range. benefits of cost savings and improved sustainability similar negative publicity arising from issues similar performance derived from cradle to grave CSR Find out how to respond effectively to one of the to those faced by Apple. While these industries have implementation. most important and complex pieces of legislation to taken steps to ameliorate these problems, their • Examine how Life Technologies has carried out emerge in recent times: actions have largely been confined to treating the in-depth scrutiny into the cost savings to be • Find out how AMD have conducted multi- derived from its CSR program. symptoms without addressing the underlying stakeholder relations with NGOs, SRIs and other • How to identify and design products that are causes. Apple and other companies in the corporate organisations to eliminate mineral more sustainable from manufacture to end of life. electronics industry now have a unique opportunity sourcing that contributes to human suffering in • Learn how Life Technologies is moving towards a to attack the underlying causes and thus eliminate the DRC region. zero waste to landfill policy which includes asset these problems while creating a better managed • Learn how AMD, through collaborations with recovery, disassembly, refurbishment and supply chain and enhanced corporate and industry recycling. industry associations EICC and its competitors, is reputation. • Lessons for engagement with multiple actively engaged in the conflict-free smelter In this session, we will examine whether the stakeholders from consumers to suppliers. program to ensure responsible sourcing. electronics industry can avoid the problems of the Life Technologies, Cristina Amorim, VP of Environmental • Examine AMD collaboration with EICC and textile, shoe, and toy industries with a Health Safety and Citizenship competitors to develop a standardized process for fundamental change in supply-chain management, tracking conflict minerals and mapping their which is both productive and cost efficient, complex supply chain. minimizes environmental degradation, and at the ROUNDTABLE INTERCATIVE DEBATE SESSION • Valuable insight into how “in region sourcing” same time, provides workers with fair wages and a – Align business goals with will enable continued support of the DRC healthy and safe work environment. corporate responsibility and economy through mineral sales while Weissman Center for International Business, Baruch the role of the CSR practitioner eliminating sales to armed militia groups. College, The City University of New York, S. Prakash when they conflict AMD, Tim Mohin, Director of Corporate Responsibility Sethi, University Distinguished Professor and Fellow As we move into an era where corporate social responsibility is deeply integrated into the business function, it’s logical to align your business goals GROUP DISCOUNTS with your CSR program. The IBM Institute for Why don’t you link up with the corporate affairs/ Business Value recently surveyed a group of 250 social engagement/environmental management business leaders worldwide and found that more than two-thirds (68 per cent) are focusing on department and take advantage of our group discounts: corporate social responsibility activities to create new A Buy 3 conference passes – get the fourth one free revenue streams. In addition, more than half (54 B Buy 4 conference passes – get one free conference pass per cent) of the surveyed business leaders believe + a free subscription to Ethical Corporation magazine that their companies’ CSR activities are already giving them an advantage over their top competitors. Check our website for updates and new speaker additions – www.ethicalcorp.com/rbsusa
  • 6. Unrivalled choice, with all the critical issues you need to address But what happens when CSR threatens to Future trends for sustainability In this session, take an in-depth look at how compromise your bottom line? BT Global Services BNY Mellon uses materiality to identify the most will lead a discussion on what steps you must take reporting – How North high value areas of its CSR program and the lessons when business goals and CSR collide. American companies can for targeting your own CSR initiatives. • BT Global Services will begin with a presentation close the gap • Learn how materiality has enabled BNY Mellon to for how to handle scenarios where business goals and CSR clash. convince stakeholders of the key linkage 95 per cent of the 250 largest companies in the • Each round table will consider a similar scenario world now report on CSR, yet two thirds of non between CSR and the company's operational and from their own experience and how it was reporters are based in the US. It’s long been financial performance. resolved. recognized that North American companies lag • Use materiality to map out your key CSR • Each round table will report back to the floor behind their European counterparts when it comes challenges and prioritize your sustainability with an example of a struggle to align business to reporting. Effective CSR reports are increasingly a investment. goals with CSR and how the situation was key factor for crucial external stakeholders such as • Examine how materiality can show ROI for resolved. the investor. New regulations such as the California sustainability initiatives. BT Global Services, Kevin Moss, Head of Corporate Social Transparency Act will require CSR reports to help Responsibility BNY Mellon, John Buckley, Head of CSR, Managing Director meet compliance. Mike Wallace, head of the GRI US Focal Point, will show you the trends for sustainability reporting Measure and Deliver – How to and demonstrate how US companies can close the The business case for effective achieve long term CSR targets reporting gap. reporting – How to engage • Learn how government departments and Long-term ambitious targets are a key element of institutions are using GRI guidelines for their internally and externally to achieving an organisation’s long-term CSR vision. Every month Ethical Corporation receives information reporting and the impact for corporate highlight the seriousness of organisations. on five to ten year sustainability plans launched by your CSR initiatives corporate organisations. The challenge is to ensure • Find out the crucial role that reports play in your long-term CSR goals aren’t unrealistic headline ensuring an ethical supply chain in the wake CSR reports are a tool to engage with both internal grabbing targets but matched to measurable and of the Dodd Frank Act and California and external stakeholders. Internally they are critical achievable performance metrics. Campbell Soup is Transparency Act. to measure and track progress of your CSR initiatives. recognized for its strong CSR performance listed in • Overcome the challenges of reporting on complex Externally they also serve to provide a competitive the Dow Jones sustainability indexes, named one of supply chain issues. edge by communicating to the outside world the the world’s most ethical companies and on the 100 • How to evolve your CSR reports to the next level seriousness of your sustainability efforts. In the best corporate citizens list. Gain in-depth coverage using integrated reporting. of Campbell’s Soups 2020 agenda and how they aim wake of the financial crisis and the onset of the • A look ahead to G4 and the adjustments that will to hit aggressive targets for CSR performance. Dodd Frank Act, America’s banking and financial be required for CSR reports by your organisation. In this session you will learn the steps required institutions have come under close scrutiny from Global Reporting Initiative, Mike Wallace, Director to convert ambitious targets into credible long term regulators, media and the general public. General CSR success. sentiment towards finance institutions remains • KPIs and measurement. See how Campbell Soup negative and banks face a tough but vital job of will track its progress periodically and the metrics Using materiality to target CSR engaging with external stakeholders on CSR. for charting progress. efforts where it matters most Gain an insight into the critical relationship • Examine how Campbell Soup will evolve its The business value of environmental responsibility between your CSR report and the credibility of your strategy to achieve 100% employee engagement on sustainability. Find out what 100% is often quite clear - reduce energy usage, save CSR initiatives. engagement means in practical terms. money, mitigate environmental impact. How to • Examine how Bank of America has responded to • New emphasis on social responsibility. How quantify the business value of social responsibility is the challenge by issuing its first corporate social Campbell Soup will engage with the local far more difficult. The link between creating social responsibility report in 2011 to demonstrate community to reduce the twin challenges of good and the value added to your business goals is transparency and communicate its CSR program. childhood obesity and hunger by 50 per cent. difficult to measure. The concept of materiality has • Learn how Bank of America has used the journey • Learn how Campbell Soup will put in place the long been used in the financial sector but its of compiling its first and second CSR report to systems to achieve tough environmental targets application for sustainability is a much newer trend. for 50 per cent reduction in environmental BNY Mellon each day services 20 per cent of all of the engage its employees on CSR and make them footprint (GHG emissions and water use). world's financial assets. As a financial institution its understand its value to the business. Campbell Soup, Dave Stangis, Vice President of CSR and CSR program lies mostly in the area of social Bank of America, Stephen Fenichell, Senior Vice President Sustainability responsibility. – CSR Collaboration, Cultural Change and Competitive Edge
  • 7. R E G I S T E R N O W Delegates who purchase a PLATINUM or DIAMOND PASS get a Responsible Business Summit USA New York, 27-28 June 2012 year’s full subscription to Ethical Corporation. 1. CHOOSE YOUR PASS TYPE You will gain access to Standard price Super Early Bird Early Bird our highly-renowned Register by: 27 April 2012 25 April 2012 $2995 n $3245 n $3395 n monthly magazine and the world’s largest PLATINUM PASS Save $400 Save $150 $2345 n $2395 n $2545 n archive for sustainability professionals (containing over 7,000 CR related GOLD PASS Save $400 Save $150 articles) plus a whole host of $1595 n $1845 n $1995 n discounts on other products. SILVER PASS Save $400 Save $150 For more information call the subscription $1395 n $1645 n $1795 n BRONZE PASS team on: +44 207 375 7235. Save $400 Save $150 WHAT YOU GET: PLATINUM GOLD SILVER BRONZE SPEAKING, EXHIBITING, • Access to all super-panels, • Access to all super-panels, workshops and case studies • Access to all super-panels, workshops and case studies • Access to all super-panels, workshops and case studies workshops and case studies SPONSORSHIP AND NETWORKING • Networking lunches and coffee breaks • Networking lunches and coffee • Networking lunches and coffee • Networking lunches and coffee • Evening drinks reception breaks breaks OPPORTUNITIES • Access to all presentation slides post • Evening drinks reception • Evening drinks reception breaks • Evening drinks reception conference • Access to all presentation slides post • Access to all presentation slides post + Access to all presentation slides • Highlight your company’s work, raise your • Ethical Corp Magazine subscription conference conference post conference + Complete MP3 recordings of every • Ethical Corp Magazine subscription + Complete MP3 recordings of every profile and connect with senior corporate session at the conference + Complete MP3 recordings of every session at the conference sustainability and CSR professionals + A copy of our essential report on session at the conference PRIORITY CODE BOX Embedding sustainable business: + 1 year subscription to Ethical SAVE $150 WHEN YOU QUOTE THIS CODE! • Raise the profile of your service or product The successful business models that Corporation Magazine (saving $230) with a focused group of senior decision deliver profitable corporate responsibility makers in major corporations working in + 1 year subscription to Ethical Corporate Responsibility, Sustainability, Corporation Magazine (saving $230) Corporate Affairs, Strategy and Communications. 2. ENTER YOUR DETAILS Please photocopy this form for multiple registrations Contact Aaron Jackson NOW on +44 207 375 Mr / Mrs / Ms / Dr : . . . . . . . . . . . . . . . . . . . . . . .First name: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7244 / email aaron.jackson@ethicalcorp.com Last name: . . . . . . . . . . . . . . . . . . . . . . . . . . . .Job title: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Company: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . THE VENUE Telephone: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Enjoy a warm welcome and stunning view of the Email: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . New York City skyline at the Sheraton Lincoln Harbor Hotel. Located just five minutes from Address: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . midtown Manhattan, you can walk right outside our doors to board the New York Waterway Ferry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .City: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . and ride to NYC attractions. State: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Zip code: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Payment Choose one payment option n Credit Card (we’ll call to pick up your details) n Invoice NB: Full payment must be received before the event 3. REGISTER CALL: Ethical Corporation +44 207 375 7575 or US toll-free +1 800 814 34 59. Cancellation Policy: Places are transferable without any charge. Cancellations after 5 April 2012 incur FAX: This form to+44 207 375 7576 or to US toll-free+1 800 814 34 60. an administrative charge of 25%. If you cancel your registration after 5 April 2012 we will be obliged to After a full day of business or sightseeing, relax in charge the full fee. Please note – you one of our 338 newly-renovated suites, each EMAIL: The registration team on register@ethicalcorp.com must notify Ethical Corporation in featuring a cozy duvet and plush pillows on our writing of a cancellation, or we will be obliged to charge the full fee. The Sheraton Sweet Sleeper™ Bed. Stay connected with MAIL: This form to Ethical Corporation, 7–9 Fashion Street, London, E1 6PX, UK organizers reserve the right to make the people who matter most with High Speed changes to the program without Internet Access, offered in each room. WEB: Go to www.ethicalcorp.com/rbsusa and submit your details for instant notice. 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  • 8. Innovation l Best Practice l Interactivity l Focused Debate Responsible Business Summit USA Save Embed CSR throughout if you $40 regis April ter by 0 27! your organization, create real business value Your expert speakers include: and measurable ROI June 27-28, 2012 New York Innovation Best Practice Interactivity Focused Debate www.ethicalcorp.com/rbsusa Our guarantees to you: 1 Robust debate, interactive discussion and problem solving with GAP INC, Timberland, Lockheed Martin, Life Technologies, Campbell Soup, Patagonia, Intel and more 2 Renewed focus on collaboration, cultural change and using CSR to deliver competitive edge – Essential elements for long-term success. 3 Respond to Dodd Frank, California Transparency Act and Anti-Slavery Law. 4 A revamped conference with practical case studies, panel debate session and lots of QAs. 5 A highly focused agenda to deliver months' worth of research in a mere two days. COME AND HEAR FROM THIS UNRIVALLED LINE UP OF EXPERT SPEAKERS! Mars Inc, Andrew Hobday, Chief Sustainability Officer Mars Inc AMD, Tim Mohin, Director of Corporate Responsibility Gap INC, Kinderly Lawlor Walsh, Vice President Social and Intel, Suzanne Fallender, Director of CSR Strategy Environmental Responsibility Communications Lockheed Martin Corporation, Alice Eldridge, Vice President Export Development Canada, Signi Schneider, Chief CSR Ethics Business Conduct Advisor Patagonia, Vincent Stanley, Senior Writer and Editor Weissman Center for International Business, Baruch ABB Group, Darryl C. Hill, Vice President - Safety Health College, The City University of New York, S. Prakash Sethi, University Distinguished Professor and Fellow Timberland, Mark Newton, Vice President Corporate Responsibility Life Technologies, Cristina Amorim, VP of Environmental Health Safety and Citizenship ORGANIZER Anheuser-Busch InBev, Carol Clark, Global Vice President Beer and Better World BT Global Services, Kevin Moss, Head of Corporate Social Responsibility Calvert Investments, Bennett Freeman, Senior Vice President, Sustainability Research and Policy Campbell Soup, Dave Stangis, Vice President of CSR and Sustainability Human Rights Watch, Arvind Ganesan, Director of Human Rights Watch Business and Human Rights Division Global Reporting Initiative, Mike Wallace, Director Oxfam America, Chris Jochnick, Director of Private Sector BNY Mellon, John Buckley, Head of CSR, Managing Director Development Bank of America, Stephen Fenichell, Senior Vice President - CSR Check out the full agenda inside... Open now!