In a data-driven world, it is important for corporations to leverage the information that they have about their consumers. This data, captured through past purchase and engagement history and internet can be leveraged to deliver goods and services that are customized towards their target audience. In this changed paradigm Customer Relationship Management (CRM) software should be in place to attract, retain, and analyze this information. Customer Relationship Management (CRM) refers to practices, strategies and technologies that are used to manage and analyze customer interactions. CRM enables corporations improve business relationships with customers, ensure customer retention and drive revenue growth. CRM software are designed to compile information on customers across channels between the customer and the company this includes point of sale system, company’s website, direct mail, marketing materials and social media. CRM software helps an organizations employees access to customer data which includes details like purchase history, buying preferences and concerns.

1. ZOHO CRM VS
SALESFORCE CRM:WHICH
IS A BETTER CHOICE?

2. In a data-driven world, it is important for corporations to
leverage the information that they have about their
consumers. This data, captured through past purchase and
engagement history and internet can be leveraged to
deliver goods and services that are customized towards
their target audience.ERIC MICHA'EL LEVENTHAL

3. CRM--Customer Relationship Management
(CRM) refers to practices, strategies and
technologies that are used to manage and
analyze customer interactions.

5. PRICING
Zoho at $12/user is Less
expensive
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whereas Salesforce at
$25/user is more expensive.

6. CONTACT
MANAGEMENT
Both Zoho and Salesforce
display rich customer data,
including a timeline of recent
calls, emails and notes.

7. OPPORTUNITY TRACKING
Opportunity Tracking is an important CRM function by
which potential opportunities are managed.
Zoho CRM’s has a new timeline view allowing sales
users to view customers historical data and interactions
with other employees
Salesforce CRM, one can track accounts, leads and
opportunities under each relevant tab, what stands out in
Salesforce are features like Kanban View and Einstein
which provide better reporting and artificial intellligence

8. FORECASTING &
REPORTS
Zoho provides good solution
at the offered price but lacks
behind Salesforce Lightning
as it has some additional
forecasting and reporting
features.
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9. MOBILE
Both Zoho and Salesforce
have an excellent mobile app
that will allow executives to
use virtually all the CRM on
the go.

10. SETUP
From a configuration perspective both Zoho and Salesforceare easy to
set up. But one small but important way Zoho differs is that it does not
assume the person using the system is a sales executive, so it is
simple to implement for end users

11. INTEGRATIONS
Zoho does not have the
exhaustive range of native
app integrations that
Salesforce has as the market
leader,
With more than 3,000
available apps Salesforce has
the largest third-party app
marketplace
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12. CUSTOMER
SUPPORT
Zoho CRM and Salesforce
CRM provide excellent
customer service and support
.
Salesforce also has free
standard and paid premium
training and enabling
programs

13. CONCLUSION
Both the CRM software have been able to create a positioning in
the market because of exceptional features, strong customer
support and unique features. For a corporation to decide which
software to go with would depend on several aspects, includes
what kinds of features it wants to leverage

14. http://hicglobalsolutions.com/blog/zoho-crm-vs-salesforce-crm-which-is-a-better-choice/
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