13 tips to generate more student leads

13 Tips To Generate More Students
Leads
Slide 1
13 Tips To Generate More
Student Leads

Leads
Slide 2
1. Become proficient with Google Analytics
2. Invest in your on-page SEO
3. Invest in off-page SEO
4. Develop and refine your content strategy
5. Stay on top of Social Media
6. Build a great Mobile Website and get into Mobile Marketing
7. Invest strategically on online advertising
8. Upgrade your Website Design
9. Improve your Customer Segmentation
10. Create more conversion events
11. Increase your A/B Testing Activity
12. Improve your lead conversion rates with CRO
13. Understand Conversion Attributionfor your leads
Overview
Source: http://www.higher-education-marketing.com/blog/checklist-tune-student-lead-generation-engine

Leads
Slide 3
 The number of leads your online marketing
produces is a function of two things:
1. the number of visitors from your target audience
2. your ability to convert members of that audience
into leads
 In the next slides you’ll find 13 tips to generate
more student leads.
Need more high quality student leads?

Leads
Slide 4
 To generate more qualified traffic on your website you
must understand the traffic you’re getting now.
 To understand that traffic become proficient with
Google Analytics (GA)
 GA helps you :
o Understand the traffic
o Understand the behavior patterns of visitors
o Translate your business goals into key performance
indicators and goals within analytics.
1. Become proficient with Google Analytics

Leads
Slide 5
 What is On-page SEO?
o the process of optimizing the content of your pages
so that the search engines find it and rank you highly
for the keywords that your audience is using to
search for on the web.
 It involves:
o keyword research
o defining you page meta data
o setting good page titles
o setting proper H1 tags
2. Invest in Your On-Page SEO

Leads
Slide 6
 What is Off page SEO?
o It is primarily the activity of building respectable
external links to your site.
 How can it help?
o Each high quality link you get from a respectable
source passes "authority" to your site.
o The more authority = higher rank.
o The higher the rank = more traffic.
 Link building is critical to high ranking BUT it can
also be a risky. Be careful.
3. Invest in Off-Page SEO

Leads
Slide 7
 Success equals having a content strategy.
 Develop an overarching plan that incorporates:
o Producing content for various media
o Set you sights high and aim to produce viral content
o Start writing and publishing
 Don't forget you have two audiences - people
and search engine spiders
4. Develop and Refine your Content Strategy

Leads
Slide 8
5. Stay on Top of Social Media
 Define a social media strategy.
o What content, which social media channels.
 Get YouTube, Facebook and Twitter accounts set
up and start engaging with your target audience.
 Get your social media icons on everything.
 Track social media activity using analytics
o Identify which channels are producing leads
 Keep experimenting and start to use secondary
platforms like Pinterest.

Leads
Slide 9
6. Build a great Mobile Website and get into
Mobile Marketing
 Your website traffic from mobile devices is
probably between 10-15 % and increasing.
 So you need a mobile strategy that includes:
o your content
o your marketing
 How to do it:
o produce a separate standalone mobile
o redesign your complete website using
responsive web design (RWD)

Leads
Slide 10
7. Invest Strategically in Online Advertising
 PPC (and other online) advertising can do wonders
for your traffic.
 PPC advertising is not easy to do well, so get some
help and learn the ropes on how to:
o Target it
o Track it
o Optimize it
 Other possible tactics to drive traffic:
o Banner advertising
o button advertising
o newsletter advertising

Leads
Slide 11
What is the effect of Web design on lead and registration?
 Students will often drop a college from their possible
list if they can’t find the information they need/want
 … So:
o flatten your architecture
o simplify your navigation for starters
o build your next site with your audience in the driver’s
seat, and give them what they want.

Leads
Slide 12

Leads
Slide 13
9. Improve your Customer Segmentation
 Your audience is made up of many discrete
segments.
 How can you capture them as leads?
 Your website and marketing must:
 Speak their language
 Address their mindset
 Provide appropriate info to their particular stage in
the recruitment process.
 You need to:
 Develop page flow
 Develop conversion events that speak to their
content requirements and psychographic
characteristics

Leads
Slide 14
10. Create more Conversion Events
 Your web pages must provide conversion
events at critical junctures to capture leads.
 Which conversion points can you use?
 Interactive video
 Chat agents
 Info request forms
 Document downloads
 Newsletters
 Ebooks
 Email lists
 Campus visits, etc.

Leads
Slide 15
11. Increase your A/B Testing Activity
 Research reports that organizations with the
highest conversion rates are typically the ones
doing 30+ A/B tests a month.
 You want to increase you conversion rates? You
need to learn:
 How to use "Experiments" within Google
Analytics.
 Make A/B testing a part of your regular marketing
activities .

Leads
Slide 16
12. Improve your Lead Conversion Rates
with CRO
 Landing pages & regular pages all contain "conversion
events".
 The goal of all pages is: to facilitate those events
 A landing page is a pretty obvious conversion.
 Regular pages might contain a pdf download or a link
to another key page.
 Regardless of the type of pages you manage or conversion
you seek, you must
 see each page as having a goal(s).
 learn and apply the principles of Conversion Rate
Optimization to produce more leads.

Leads
Slide 17
13. Understand Conversion Attribution
for your leads
 Ask yourself:
 Do you regularly and accurately track which of your lead
sources convert at the highest rate?
 Do you know what interaction of a visitor across your
lead sources produces the highest rate of return?
 Google Analytics can help you answer these
questions and since it’s FREE use it.
 Why pursue these complicated analyses?
 they will indicate what works and where to direct your
marketing dollars in the future to get maximum lead
conversions.

Leads
Slide 18
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Questions?
1.514.312.3968
info@higher-education-marketing.com
www.higher-education-marketing.com

13 tips to generate more student leads

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