Here are 4 steps to get your school started on LinkedIn

1. How To get Started on LinkedIn?
How To Get Started on
LinkedIn?
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2. How To get Started on LinkedIn?
Overview
1.
2.
3.
4.
Create a company page for your school
Optimize your school’s LinkedIn profile
Continuously build your LinkedIn community
Track your progress with LinkedIn Insights
Source: Higher Education Marketing – How To Get Started on LinkedIn
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3. How To get Started on LinkedIn?
1. Create a company page for your school

If you do not have a personal LinkedIn account, create one
and complete it.
 You will need to have a profile at least filled at 50%, have
connections and provide an email address at the company in order
to add a company page.

Beware:
 Make sure you become a Designated Administrator of the page. Not
designating an admin allows anyone with email addresses from the
company to update the page
Source: Higher Education Marketing – How To Get Started on LinkedIn
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4. How To get Started on LinkedIn?
2. Optimize your school’s LinkedIn profile
For maximum SEO benefits, make sure you include your
school’s keywords early in the descriptions of the Company.
Use the Products and Services section:
 This part is often overlooked as schools feel that
programs are neither products nor services.
Source: Higher Education Marketing – How To Get Started on LinkedIn
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5. How To get Started on LinkedIn?
Here is what the London Business School does:
Source: Higher Education Marketing – How To Get Started on LinkedIn
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6. How To get Started on LinkedIn?
2. Optimize your school’s LinkedIn profile

Embed a YouTube video either on the Overview page or on
each of the individual Products & Services pages you create.

Use the Career section: even if you are not looking to recruit,
this section will give visitors information about the school’s
culture.

Other LinkedIn page optimization tricks tricks.
Source: Higher Education Marketing – How To Get Started on LinkedIn
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7. How To get Started on LinkedIn?
3. Continuously build your LinkedIn community
Include your company page link in all your school’s corporate
communications:
 newsletters
 Emails
 etc.
Ask for every employee at your school to follow your school
page.
Create a LinkedIn follow button directly on your website for
people to follow the page directly.
Source: Higher Education Marketing – How To Get Started on LinkedIn
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8. How To get Started on LinkedIn?
3. Continuously build your LinkedIn community
As with any social media platform, you need to feed your
profile with relevant information on a regular basis:
 Connect your school’s blog RSSS feed.
Put any content that may be relevant to your followers in the
Company status update feature.
Follow companies that are good resources about your industry:
 partners, employers, community organizations.
Source: Higher Education Marketing – How To Get Started on LinkedIn
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9. How To get Started on LinkedIn?
4. Track your progress with LinkedIn Insights
LinkedIn is continuously updating its Insights section.
 The Analytics tab is only visible to administrators of your
Company Page.

LinkedIn Analytics is one of many social media
analytics tools available to help you track the effects of your
LinkedIn efforts:

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

new followers
page views
sections visited
which posts or content received the most clicks
Source: Higher Education Marketing – How To Get Started on LinkedIn
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10. How To get Started on LinkedIn?
4. Track your progress with LinkedIn Insights
One of the most interesting features is the Follower Insights:
 You can find out exactly who follow you and gives you an
estimate of people’s background.

It will also tell you how many Likes, Comments and Clicks
your profile got.

Make sure you keep in touch with your followers and see
what groups they follow, what they are interested in, etc. to
get to know them better.
Source: Higher Education Marketing – How To Get Started on LinkedIn
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11. How To get Started on LinkedIn?
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