1. Social Media – Latest Changes and What
They May Mean for Your College
Social Media – Latest Changes
and What They May
Mean for Your College
Slide 1

2. Social Media – Latest Changes and What
They May Mean for Your College
Overview
Facebook Newsfeed to Focus on “High Quality Content”
2) What Does It Mean For Your College?
3) LinkedIn Launches Showcase Pages
4) What Does It Mean For Your College?
1)
Source: Higher Education Marketing – Social Media – Keeping Up With Social Media - Latest Changes and What They May Mean for Your College
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3. Social Media – Latest Changes and What
They May Mean for Your College
1. Facebook Newsfeed to Focus on “High
Quality Content”

Facebook has announced tweaks to its newsfeed algorithm.
 The social network presented research in October 2013
showing that traffic from the social network to news sites had
increased by 170% in just a year.
 Status updates and image-based content that had been at
the center of recent changes will no longer be as important.
 Many critics have shared their concern that Facebook is
trying to please companies that are willing to pay to boost
their content and is killing the very principle of a social
aspect of the platform.
Source: Higher Education Marketing – Social Media – Keeping Up With Social Media - Latest Changes and What They May Mean for Your College
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4. Social Media – Latest Changes and What
They May Mean for Your College
2. What Does This Mean For You College?

This shift toward high quality, popular content means that
more than ever, schools will need to draft and share great
content on the platform.

Although pictures will continue to foster engagement, the
importance of content strategy and development around a
blog built on your school website will certainly continue to be
the best bet to reach your college’s audience on Facebook.

This small shift is a move away from the focus on images
and visual content and new step toward meaningful content.
Source: Higher Education Marketing – Social Media – Keeping Up With Social Media - Latest Changes and What They May Mean for Your College
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5. Social Media – Latest Changes and What
They May Mean for Your College
3. LinkedIn Launches Showcase Pages

Professional social network launched a new type of page
that allows companies to highlight specific brands: the
Showcase Pages.
 Showcase pages are pages entirely dedicated to specific
products.
 Visually, the new pages are quite astounding.
 It features a cover image highlighting a specific product, a call to
action or a hashtag. It includes a description of the specific product,
as well as a link at the top to your company page.

Followers only interested by one product will be able to
follow that product only, receiving only the latest news on the
subject in their LinkedIn feed.
Source: Higher Education Marketing – Social Media – Keeping Up With Social Media - Latest Changes and What They May Mean for Your College
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6. Social Media – Latest Changes and What
They May Mean for Your College
4. What Does This Mean For Your College?

Recently, LinkedIn also launched a page type specifically
crafted for higher education: the University page.

Many smaller colleges have not created a University page
as they feel their community may be too small and may not
bear comparison with larger college.

Also, large universities that do have a University page may
feel that these pages do not help with one of their main
issues:

Help each faculty engage with its specific audience by creating
content that cater to them without diluting the original brand of the
university.
Source: Higher Education Marketing – Social Media – Keeping Up With Social Media - Latest Changes and What They May Mean for Your College
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7. Social Media – Latest Changes and What
They May Mean for Your College
4. What Does This Mean For Your College?
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

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Showcase Pages could be a good complement to University
Pages for large universities or affiliated schools with very
specific brands.
Your school could, for instance, use these pages to share
industry news or job offers pertaining to one specific type of
program/faculty.
Be aware that Showcase Pages need to be updated
regularly with relevant content for their particular audiences.
If you clearly identify your key programs, audiences, and
messages through a tight LinkedIn strategy, it may be a
great tool to help you boost enrolment.
Source: Higher Education Marketing – Social Media – Keeping Up With Social Media - Latest Changes and What They May Mean for Your College
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8. Social Media – Latest Changes and What
They May Mean for Your College
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