The relationship between a brand and its agencies is a lot like a marriage. Love at first creative sight is a great start, but how do you keep it going after the honeymoon phase? Even the strongest relationships need work and can benefit from a little guidance on how to communicate, collaborate and work together. In this presentation, Hightail COO Mike Trigg, shares some of the common missteps that can take a promising brand-agency relationship off-track and the 5 ways successful clients and agencies work together. For more details, check out the full webinar recording here: http://bit.ly/2eCp29s
7. #createbetter
One-third of
creative
projects are
late or over
budget
Have you missed a project deadline (or
run over budget) in the last 12 months?
Yes
33%
No
67%
8. #createbetter
60%
of projects do not
fully meet their
objectives
44%
delivered late,
over budget, or
incomplete
24%
failed altogether
and canceled or
abandoned
11. Most creative projects are managed in email
Face-to-face
meetings
Photo / Video
conference
Email
39%
66%
64%
But only 30% think email is effective
for managing creative projects
Effective
27%
OK
32%
Perfect
3%
Completely ineffective
5%
Could be
better
34%
18. #createbetter
Misalignment
between clients
and agencies on
candor, business
objectives & ROI
Percent of agencies and clients who agree they…
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Can speak mind freely
Understand how to drive sales
Understand clients' business
Are good at demonstrating ROI
Agencies Clients
Source: FASTCO.CREATE, RPA, USA TODAY
21. #createbetter
Only 25% of
creative pros
feel they have
an effective
creative process
How effective is your current creative review process?
Effective
23%
OK
28%
Perfect
2%
Completely
ineffective 4%
Could be
better
43%
22. Unclear client
feedback
Inefficient review
process
39%
66%
64%
Poor project
management
Unclear approval
process
32%
26%
34%
2%
25%
Poor project
management
and unclear
feedback &
approval plague
creative projects
Why do you miss deadlines or run over budget?
23. #createbetter
86% have
difficulty getting
final approval on
projects
Is getting final approval on projects an issue?
Never
14%
Occasionally
53%
All the time
2%
Could be better
34%