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s Green on Unsplash
de Wit on Unsplash
Why?
Managing the
Politics of Content
Hilary Marsh
Lavacon 2018
Photo by Ronda Darby on Un
Content
Photo byLacie Sle
Content is
the way our work
is manifested in the world
Products
Services
Programs
Research
Events
Advocacy
Information
Tools
My Products
My Services
My Programs
My Research
My Events
My Advocacy
My Information
My Tools
.com/photos/lentini/14112670288/
C BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0)], from Wikimedia Commons
hat
Conte
strate
is an HR iss
eta Farnedi on Unsplash
o.org/souptonuts/
ncycrave on Unsplash
o by Ivana Cajina on Unsplash
new
sion
. Listen
econflictsolutions.com/
n-listening/
2. Understand the audience
Michele Bergami on Unsplash
We do not 
e things 
s they are, 
e see them 
s we are.”
naïs Nin
“Users don’t care about your
org chart.”
—Lou Rosenfeld
Author, Information Architecture for the World Wide Web
subject-
matter
expertise
content
presentation
and sharing
expertise
3. Cultivate a spirit of partnership
content
presentation
and sharing
expertise
product
expertise
event
expertise
advocacy
expertise
research
expertise
course
development
expertise
content
presentation
and sharing
expertise
product
expertise
event expertise
advocacy
expertise
research
expertise
course
development
expertise
customer
satisfaction
expertise
marketing
expertise
education
expertise
program
expertise
product
expertise
event
expertise
advocacy
expertise
research
expertisecustomer
satisfaction
expertise
marketing
expertise
education
expertise
program
expertise
content
presentation
and sharing
expertise
product
expertise
event
expertise
advocacy
expertise
research
expertisecustomer
satisfaction
expertise
marketing
expertise
education
expertise
program
expertise
content
presentation
and sharing
expertise
product
expertise
event
expertise
advocacy
expertise
research
expertisecustomer
satisfaction
expertise
marketing
expertise
education
expertise
program
expertise
content
presentation
and sharing
expertise
http://chuckclose.com/work253_zoom.html
4. Co-create the solution
hat
flickr.com/photos/vancouver125/5714045454
5. Foster collaboration
.com/photos/12342795@N07/35235603706
Change your perspective
Past and future
Control
How
Ownership
Fear
Collaboration
What
Partnership
Freedom
forth and
ke progress!
hilary@contentcompany.biz
@hilarymarsh

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Managing the politics of content