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Marketing Mix - Price

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Hillary Jenkins
Hillary Jenkins

Broad overview of pricing strategies in marketing

Economía y finanzasEmpresariales
1 de 37
+ Pricing The Marketing Mix Price
[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object]
Pricing Strategy ,[object Object],[object Object]
Pricing Strategy ,[object Object],[object Object],[object Object]
Pricing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing Strategy ,[object Object],[object Object],Profits = Total Revenues – Total Costs Profits = (Prices x Quantities sold) – Total Costs OR
The Key Determinants for Pricing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Firm’s overall objectives Marketing & Selling objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],Competitors’ pricing behaviour and type Market demand / perception Legal / regulatory requirements MARKETPLACE ORGANISATIONAL Factors influencing price selection
Pricing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Quantity or Trade Discount ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cash Discounts ,[object Object],[object Object]
Flexible Price Strategy ,[object Object],[object Object]
Price Lining ,[object Object],[object Object]
Leader Pricing ,[object Object],[object Object]
[object Object],Activity
Feedback ,[object Object],[object Object],[object Object],[object Object]
Buyers Perceptions ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Activity
Feedback ,[object Object],[object Object],[object Object],[object Object]
Feedback ,[object Object],[object Object],[object Object],[object Object]
Feedback ,[object Object],[object Object],[object Object]
Competition ,[object Object],[object Object],[object Object],[object Object]
PRICE COMPETITION ,[object Object]
NON PRICE COMPETITION ,[object Object],[object Object]
[object Object],[object Object],[object Object]
Competition ,[object Object],[object Object],[object Object]
Competition ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Legal and Regulatory Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Different Methods of Pricing ,[object Object]
PRICING POLICY ,[object Object],[object Object],[object Object]
PRICING METHODS ,[object Object],[object Object],[object Object]
Cost Orientated Pricing ,[object Object],[object Object],[object Object]
Demand Orientated Pricing ,[object Object],[object Object]
Competition Orientated Pricing ,[object Object],[object Object]

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