Recruiting Veterans with Social Media through HireClix Recruitment Advertising Agency - Neil Costa from HireClix and Lisa Rosser from The Value of a Veteran teamed up to give a webinar on how to strategically leverage LinkedIn and Facebook for Recruiting Veterans.

1. Recruiting Veterans Through Social Media
December 12, 2012

2. What to Expect Today
• Quick Intros
• Seminar Topics
• The Importance of Regarding, Recruiting & Retaining Veterans
• Turning Military Keywords into a Recruiting Advantage
• Develop Facebook & LinkedIn Advertising to Target Veterans
• Build a Facebook Fan Page Recruiting Veterans?
• Source Veterans with Your LinkedIn Account
• Game Plan to Jumpstart Your Recruiting Efforts
• Q&A
• Please Ask Away – Don’t hold until the end
2

3. About The Value of a Veteran
Understanding your Core Value?
• Based in Herndon, Virginia
• HR Training & Consulting
– Woman-Owned, Veteran-Owned
• Offers training and consulting on
HOW to develop military
recruiting & retention programs
– Workshops, webinars, Q&A
sessions, blogs, etc.
– Delivered on-site, virtually, or via
computer-based training (CBT)
Lisa Rosser, Military Recruiting Expert
and Founder, The Value Of a Veteran
3

4. Why New Recruiting Tactics Are Needed
• “Posting and Praying” is not effective to get
veterans to apply
• Military is a global organization – hard to
physically reach every location
• Government sourcing channels are siloed
• Service members are inexperienced in how to
search for a job and don’t necessarily understand
the civilian jargon used in job descriptions (may
not find or apply for jobs they are qualified to do)
4

5. About HireClix
Understanding your Core Value?
• Based in Boston, MA
– Team in San Diego & Santa Clara
• Digital Recruitment Marketing Agency
• Expertise in Digital Marketing, Recruitment
Marketing, Communications, Events & Branding
• Focused on Recruitment Advertising
• Diverse Digital Marketing Experience
• Turn-key Recruitment Marketing Experts
• Provide Great Value and Zealous Service
5

6. Social Recruiting on Facebook & LinkedIn
• Targeted Ads Pushed to Military Candidates
• Leverage Partial Resume Profile Data
• Focus on Key Words, Attributes & Affinities
6

7. Targeting of Military Roles
• Finding Military Engineers
7

8. Targeting of Military Roles
• Junior Military Officers
8

9. 850M+ Active Global Users
Facebook.com - July 2012
9

10. Relevant Ads During Facebook Experience
10

11. Target Facebook Ads to Passive Candidates
11

12. Targeting Candidates by Geography
12

13. Targeting Candidates by Profile Likes & Job Title
13

14. Targeting Users by Profile Information
14

15. Military Engineer Targeting on Facebook
15

16. Targeting Junior Military Officers
16

17. Be Creative…Talk to Your Target Audience
17

18. Leveraging LinkedIn Ads & Search for Veterans
18

19. LinkedIn DirectAds Target Passive Candidates
19

20. LinkedIn Recruitment Advertising
Laser Targeting of Veterans Skills & Jobs
20

21. Targeting on LinkedIn – Military Engineer
Just Job Titles Just Groups Job Titles and Groups
21

22. LinkedIn Recruitment Advertising
22

23. LinkedIn Recruitment Advertising
Laser Targeting of Veterans Skills & Jobs
23

24. Social Recruiting - LinkedIn
• LinkedIn Recruiting Tools are Developing Rapidly
• Excellent Quality but Relatively Expensive
24

25. Facebook Fan Page Strategy for Attracting Veterans
Corporate Page vs. Dedicated Veteran Recruiting Page
25

26. Facebook for Your Employment Brand
26

27. Facebook for Your Employment Brand
27

28. BAE Corporate Fan Page
28

29. BAE Fan Page with Jobs Tab
29

30. Amazon Warriors FB Fan Page
30

31. Amazon Warriors FB Fan Page
31

32. Sourcing Veterans Through LinkedIn

33. Sourcing Veterans Through LinkedIn

34. Sourcing Veterans Through LinkedIn

35. Building a Game Plan for Recruiting Veterans
• Increase theTeam’s Level of Knowledge
• Define Your Targets & Prioritize
• Start Building Your Stories – Veteran Employees
• Build Targeted Recruitment Ad Campaigns
• Measure & Optimize Your Campaigns & Efforts
35

36. Q&A
Speaker Contact Info –
Lisa Rosser – Founder & Military Recruiting Expert
lisa@TheValueOfaVeteran.com
www.linkedin.com/in/lisarosser
www.TheValueOfaVeteran.com
www.twitter.com/ValueOfaVeteran
www.linkedin.com/company/the-value-of-a-veteran
www.facebook.com/TheValueOfaVeteran
Neil Costa – Founder & CEO
neil.costa@hireclix.com
http://www.linkedin.com/in/neilcosta
www.hireclix.com
www.linkedin.com/company/hireclix
www.twitter.com/hireclix
www.facebook.com/hireclix
36