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So.Lo.Mo.

Familiar? Aware?
By: Hiro Oshikawa

by.: Hiro Oshikawa
Social?

The platform you used to promote your message
and engage with your target audience or market.
Local?

The area of concentration or relevant proximity.
PHYSICAL or ONLINE
Mobile?
The MEDIUM of connection between your brand and its
prospects and customers
SoLoMo
An opportunity to microtarget prospects and consumers
wherever, whenever, with
contextually relevant content,
information or promotion that is
also designed to be shared on
social media.
Implications/Effects to E-Commerce?
Implications/Effects to E-Commerce?
Everything can be reached, bought, checked, learned, Made,
etc. with a click.
Computer based and ran businesses
Computer based and ran businesses

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