This document outlines branding solutions for an organ donation campaign in India. It discusses common issues with low organ donation rates such as public ignorance, inconsideration in signing donation petitions, and lack of efficiency in donation movements. It proposes ideas to promote donation through 30-second TV ads, canopies in hospitals, registration drives at schools and colleges, road shows, and online donor records. The strategies aim to inspire, convince, register, and motivate more people to become organ donors and help those in need of transplants.