Opening speech at HitSeed Launch Event 23.1.2013

1. Welcome to HitSeedLaunch with EIT
January 2013
Twitter: @hitseed #hitseedlaunch

2. Twitter: @hitseed #hitseedlaunch
Agenda for today
12.00-12.30 The Story of HitSeed
Sami Jokela, HitSeed
12.30-13.00 Silicon ValleyPoint of View to the Internet of Things
Pirkka Palomäki, F-Secure
13.00-13.30 BringingEuropean ICT Innovations to Life
Marko Turpeinen, EIT Commercial
13.30-14.30 PartnerCases:
Varaani, Casambi, TwineLabs, Koru
14.30-15.00 HitSeed Presales Offering &HardvestorClub
Antti Hannula & Pertti Kasanen, HitSeed
15.00 ThankYou
Confidential 1/23/2013

3. Commercial

4. New European venture specializing on the
Internet of Things.
Wecoach, incubate, and accelerate the
Commercial
bestsmartdevices and hardware startups.

5. Somegreatsuccessstories... moreyet to come...
Pebble Commercial Raspberry
Withings Ouya Nest

6. Challenges
This is not easy – not application / sofware business
Multiple, physical ingredients from HW to logistics to packaging to repairs
Long lead times
1 2 Commercial
4 3
Complexity of integration
Requirements of competency, scale and partners
Financing is not yet there
Hit business, you need to be the best !

7. Wearedifferent
FOCUS & COMMITMENT
.. ..
.. ..
..
..
..
..
Commercial
TEAM & TOOLS
NETWORK New European venture specializing on the
Internet of Things.
Wecoach, incubate, and accelerate the
bestsmartdevices and hardware startups.
..
..
..
..
.. ..
.. ..
EXPERIENCE

8. WecreateHits
Product Commercial
idea success
+
Evolve the product from an early idea to a commercial success
Commercial
Business Succesful
concept company &
potential exit
Develop the business from a business concept to a successful company

9. HitSeed Team
Technology
Consulting (HW & SW)
Ph.D’s
Silicon Marketing
Valley
Legal & IPR Sourcing &
Commercial Manufacturing
Business & Startups Products
Strategy
Core Team Sami Jokela Network
Teemu Toroi
Pertti Kasanen Management for hire
Juha-Pekka Helminen and experts, ~20 and
Antti Hannula growing.
Kalle Kivekäs

10. Nextup
Hardvestor Club...
Hard
vestor
$ € € Crowdfunding/
Preordering...
Commercial
European expansion...
And there is more to come ...

11. Twitter: @hitseed #hitseedlaunch
Agenda for today
12.00-12.30 The Story of HitSeed
Sami Jokela, HitSeed
12.30-13.00 Silicon ValleyPoint of View to the Internet of Things
Pirkka Palomäki, F-Secure
13.00-13.30 BringingEuropean ICT Innovations to Life
Marko Turpeinen, EIT Commercial
13.30-14.30 PartnerCases:
Varaani, Casambi, TwineLabs, Koru
14.30-15.00 HitSeed Presales Offering &HardvestorClub
Antti Hannula & Pertti Kasanen, HitSeed
15.00 ThankYou
Confidential 1/23/2013

12. New European venture specializing on the
Internet of Things.
Wecoach, incubate, and accelerate the
Commercial
bestsmartdevices and hardware startups.
ThankYou!

13. Business model
Unconventional modes e.g. rights to utilize Ownership via sweat
High technology, solution or IPR outside client equity
business are possible in selected cases
Level of Share of crowfunding revenues or
engagement other financing
Commercial
Modest Product building and operations as a service
Ideation / Concept Proto Building of engagement
Time First Commercial Business Expansion
Refinement Product / Acquisition
Time of engagement