1. “Online won’t work for
our donors; they are
over 80 years old!”

2. DM PACK – SHOES OFFER

4. E-mail DM Piece

6. £0,00
£2.000,00
£4.000,00
£6.000,00
£8.000,00
£10.000,00
£12.000,00
£14.000,00
£16.000,00
£18.000,00
£20.000,00
08/11/2012
10/11/2012
12/11/2012
14/11/2012
16/11/2012
18/11/2012
20/11/2012
22/11/2012
24/11/2012
26/11/2012
28/11/2012
30/11/2012
02/12/2012
04/12/2012
06/12/2012
08/12/2012
10/12/2012
12/12/2012
14/12/2012
16/12/2012
18/12/2012
20/12/2012
22/12/2012
24/12/2012
26/12/2012
28/12/2012
30/12/2012
01/01/2013
03/01/2013
05/01/2013
07/01/2013
09/01/2013
11/01/2013
13/01/2013
Advent 2012 Online Giving
Online Just Giving Direct Donations
Total
Just Giving Page Donations Total
Combined JustGiving Total
1st e-remindere-appeal 2nd e-reminder

7. Integrated Acquisition
Campaign
UK Case Study 1

8. Integrated Acquisition – How to use multi-channel
more effectively for recruiting new supporters

10. Integrated Acquisition
Campaign
UK Case Study 2

14. Results
No. mailed No. Gifts % response Gross income Avg. Gift Cost CPM Net Income GYPM ROI
Agency 'X' 50,759 253 0.50% £5,087 £20.11 £30,014 £591 -£24,927 £100 0.17
Xtraordinary 50,462 744 1.47% £12,460 £16.75 £30,858 £612 -£18,398 £247 0.40
Agency Acquisition Head to Head Test
No. mailed No. Gifts % response Gross income Avg. Gift Cost
Agency 'X' 50,759 253 0.50% £5,087 £20.11 £30,014
Xtraordinary 50,462 744 1.47% £12,460 £16.75 £30,858
Agency Acquisition Head to Head Test

15. Results
No. mailed No. Gifts % response Gross income Avg. Gift Cost CPM Net Income GYPM ROI
Agency 'X' 50,759 253 0.50% £5,087 £20.11 £30,014 £591 -£24,927 £100 0.17
Xtraordinary 50,462 744 1.47% £12,460 £16.75 £30,858 £612 -£18,398 £247 0.40
Agency Acquisition Head to Head Test
No. mailed No. Gifts % response Gross income Avg. Gift Cos
Agency 'X' 50,759 253 0.50% £5,087 £20.11 £30,0
Xtraordinary 50,462 744 1.47% £12,460 £16.75 £30,8
Agency Acquisition Head to Head Test

16. Results
No. mailed No. Gifts % response Gross income Avg. Gift Cost CPM Net Income GYPM ROI
Agency 'X' 50,759 253 0.50% £5,087 £20.11 £30,014 £591 -£24,927 £100 0.17
Xtraordinary 50,462 744 1.47% £12,460 £16.75 £30,858 £612 -£18,398 £247 0.40
Agency Acquisition Head to Head Test
No. mailed No. Gifts % response Gross income Avg. Gift Cost
Agency 'X' 50,759 253 0.50% £5,087 £20.11 £30,014
Xtraordinary 50,462 744 1.47% £12,460 £16.75 £30,858
Agency Acquisition Head to Head Test