2013 Storage Prediction-HDS Hong Kong

1. RIDE WITH HITACHI DATA SYSTEMS:
FAST TRACK YOUR BIG DATA JOURNEY
2013 TOP 10 TRENDS
HUBERT YOSHIDA
VP & CTO, HITACHI DATA SYSTEMS

2. WHAT OUR CUSTOMERS ARE FACING
THE DATA MULTIPLIER EFFECT
ALL DATA TYPES MACHINE DRIVEN
HUMAN DRIVEN
SATELLITE
IMAGES
EMAIL
1. Volume
BUSINESS DRIVEN SENSORS
2. Velocity
DATA
BIG DATA
BIG DATA DOCUMENTS LANDSCAPE
TODAY TOMORROW BIO- 3. Variety
EVOLUTION
INFORMATICS
OLTP
WEB LOGS 4. Value
M2M LOG
FILES
SOCIAL
VIDEO
AUDIO
1X 10X 100X
I.T. MUST MANAGE, GOVERN AND ANALYZE MORE DATA
WITH MORE COMPLEX RELATIONSHIPS … IN REAL TIME … AT SCALE

3. DRAMATIC
CHANGES IN OPEX
AND CAPEX

4. STORAGE VIRTUALIZATION REDUCES TCO
Real cost savings: 20 to 50% reduction in storage spend
 Save 20 to 40% in operational costs
 Pay back in less than a year with zero page reclaim
 Higher utilization of existing storage assets
 CAPEX becomes a higher percentage of cost
Adobe TCO/TB/Year - San Jose Only Cost of Disaster Risk
Blended Rate for all Tiers, Block and File DR Infrastructure
12.00
SRM (Tools, labor)
Floor space
10.00
Power, cooling
TCO/TB/Year (thousands)
Data migration, remastering
8.00
Storage Management, Labor
Software Maintenance
6.00
SAN HW Maintenance
Storage HW Maintenance
4.00 Software purchase or depreciation
Storage File Servers
2.00 Storage circuits (DR, dark fibre)
SAN HW depreciation
0.00 Storage Waste
2007 2008 2009 2010 2011P 2011V Storage HW Depreciation

5. NEW CONSUMPTION
MODELS

6. WAVE 3 ACQUISITION CYCLES
Business Unit/ IT
Client Demand Resources
3 Year Acquisition cycle
Buy next 3 year’s resources
at today’s costs
Time
Peak demand for IT resources
Average demand for IT Resources

7. ACQUISITION CYCLE VERSUS CLOUD
Business Unit/ IT
Client Demand Resources
Cloud Acquisition
3 Year Acquisition
Enabling Technologies
Dynamic Provisioning
Non disruptive Migration
Virtualization to extend assets
Time
25% PERCENT OF CUSTOMERS’ INFRASTRUCTURE
PURCHASES WILL BE BASED demand for UNIT CHARGE BY
Peak ON A PER IT resources
– GARTNER
2013Average demand for IT Resources

8. MANAGING THE
EXPLOSION OF
DATA REPLICATION

9. DATA COPIES ARE GROWING AT AN
INCREASING RATE
The Storage Explosion
 Copies of data is magnifying the
---Analytics
explosion of data
---Test Dev
 2013: Total cost of managing copy
data passes that of production data ---BC/DR
---Snapshots
---Backup
---Production
Source: Laura Dubois IDC http://www.actifio.com/wp-content/uploads/2012/07/IDC-Analyst-Connection.pdf July 2012

10. TOOLS FOR CONTROLLING COPIES
 Eliminate copies
‒ Eliminate backup of static data with active archives
‒ Store data in an object or content store which can be accessed by
multiple applications
‒ Replace attachments with links – SharePoint, the Loop
‒ In memory or inline analytics to eliminate the need for offline
copies
‒ Data Life Cycle management tools to track and delete copies
‒ Consolidate, backup, DR, replication, CDP, archive
 Reduce the capacity of copies
‒ Thin provisioning
‒ Copy on write and virtual thin copies
‒ Deduplication and compression

11. ENTERPRISE FLASH
CONTROLLERS

12. LIMITATIONS OF CURRENT SSD
CONTROLLER ARCHITECTURE
DESIGNED FOR HIGH VOLUME MARKET- NOT ENTERPRISE STORAGE
 Single core Units (M)
Entry-Level PC
 Limited memory 200
Mainstream PC
160 Enterprise Server
 Mapping table resident in
Enterprise Storage
flash 120
Industrial 2012
 Bandwidth limits capacity 80
40
 Write performance limited by
number of pages per block 0
and garbage collection 2011 2012 2013 2014 2015 2016
Source: Gartner June, 2012
 Limited system integration “Forecast Analysis: NAND, Worldwide, 2011-2016,
options 2Q12 Update”

13. HITACHI ACCELERATED FLASH STORAGE
COSTS
NORMALIZED BIT PRICE COMPARED RELATIVE TO 146GB 15K RPM HDD
Extended endurance without restrictions

14. ENTRY ENTERPRISE
STORAGE SYSTEMS

15. X86 VIRTUAL SERVERS TRANSITIONING TO
TIER 1 APPLICATIONS
 Requires tier 1 Enterprise Storage
Customer
‒ More eggs in one basket Requirement
‒ Workload scales up with more VMs
Integrated
‒ More Random I/O’s Storage
Virtualization
 Requires clustering and replication
Integrated
‒ Site recovery as well as load balance Management
‒ Hitachi Metro Cluster and HAM
 Migration of Midrange Modular storage
systems to Enterprise Tier 1 storage
‒ Minimize Migration outage to VMs
‒ Leverage existing assets
 Migration of Tier 1 Unix to x86 LINUX
‒ Hitachi certification with Red Hat RHEL
and RHEV

16. INTRODUCING HUS VM – ENTRY
ENTERPRISE
 HUS VM is a new storage system that
combines VSP
the best attributes of our existing VSP and HUS
100 products, into a new product designed for Tier 1 Enterprise
the Entry Enterprise market
‒ Design attributes from the VSP:
‒ Robust microcode base with enterprise features HUS VM
for open systems
‒ Internal Switch architecture with global cache Entry Level
Enterprise
‒ Design attributes from the HUS 150:
‒ Modularized form factor, installable in any
standard 19” rack (using Hitachi supplied rails).
‒ Disks and Disk Trays are common at the HUS 100
hardware level (firmware installed on disk
trays is unique to each platform)
‒ Improved hardware ergonomics and software Tier 2 Midrange
usability

17. OBJECT BASED
FILE SYSTEMS
17 © Hitachi Data Systems Corporation 2012. All Rights Reserved.

18. HARDWARE ACCELERATED OBJECT FILE
SYSTEM
 Object based filesystem scales farther  Dedicated cache for each major function
than the competition  Predictable performance, better scalability
 16MM objects per directory to system limits
 Up to 8PB USABLE capacity  Metadata and sector cache reduce the I/O
 Faster file/directory lookup access to disk, improving performance

19. CONTENT
PLATFORMS FOR
ARCHIVE AND DATA
SHARING

20. THE NEXT STEP – CONTENT
VIRTUALIZATION
App A App B App C App D
Server
Virtualization
Content
Virtualization
Storage
Virtualization

21. CONTENT CLOUD PLATFORM
E-mail Archive Document File System Home Grown PACS
Software management Application
 Supporting multiple applications simultaneously
‒ Multi tenancy
 Common archive functions across content types
‒ Data and metadata ingest Result Set
‒ Authentication and policies
 Common Search
‒ All content in the archive • Scale up to 80 Nodes
‒ File Attribute, Meta data, bit map • SAN attach storage
 High performance scalability
• 40 PB of Storage
 Single Instance store
 Encryption of data at rest • 32 Billion Objects

22. HARDWARE ASSIST
STORAGE
CONTROLLERS

23. MORE FUNCTIONS ARE PUSHED INTO THE
STORAGE
 Applications are offloading more work to storage
– Vmware API’s
Application
– Microsoft adapters and providers
Database
– Data base plugins
OS
 Storage is required to provide more functions
HBA Driver
– Dynamic tiering
– 1024 snapshots
– Non Disruptive migration
– Load balancing and QoS
 Interfaces are demanding faster throughput and
response times
– 6 Gbps Drives, 8 Gbps FC, 10 Gbps Ethernet
– Flash drives
– Million IOPs EFD/Flash
Last Referenced 1
SAS
TIER
 Storage must scale to meet big data demands
Last Referenced 2
SATA
TIER
– Hundreds of applications
– Thousands of clients
– PB of capacities
– Billions of objects

24. VSP – HARDWARE ASSIST CONTROLLER
ARCHITECTURE
 Multi-Core Processors for software functions - VSD
 Hardware assist ASICs for scalable performance – FED, BED
 Scale up with modular processor cores and ASIC blades

25. HITACHI NAS PLATFORM WITH HARDWARE
ASSIST FPGAS
HNAS 3200
Price
HNAS 3100
8-Node
180K2 IOPS per Node
HNAS 3090 16PB Capacity
8-Node
96K2IOPS per Node
HNAS 3080 8PB Capacity
4-Node
73K1 IOPS per Node
8PB Capacity
2-Node
40K1 IOPS per Node
4PB Capacity
Performance & Scalability
Notes: 1 Based on SPECsfs_2008 NFS Benchmark
2 Based on SPECsfs_97 Benchmark.

26. ADOPTION OF
MOBILE DEVICES

27. ADOPTION OF MOBILE DEVICES
“And we use these (mobile) devices interchangeably, depending on our
situation....... While this abundance causes disruption, it also creates amazing
opportunity.” Larry Page Oct 12
ALLOW YOUR EMPLOYEES TO ACCESS DATA AND COLLABORATE
onCompany Benefits: Productivity, Direct customer interaction ,ANY where
ANY device from Lower
costs
Corporate
Employee Benefits; choice of devices, apps, combine personal and
Equipment
work life
Transformation Benefit: Employee driven innovation
Challenges: Security and IT support, corporate network,Inside your offices
privacy,
device protection, encryption
Bring Your Own Devices
(BYOD) Cisco IBSG Survey
Securely
According to the iPass 2010 Mobile Workforce Report, employees
with mobile devices work an extra 240 hours per year, that equates
to an extra 6 weeks of work per year, per employee. Securely via public internet,
while on the go

28. CONVERGED
SOLUTIONS

29. INFRASTRUCTURE DEPLOYMENT
CHALLENGES
IT Infrastructure IT Development
Plan
Support Buy
Deploy Integrate
Test Code
Too many handoffs Too many tools
Too many vendors Too much time
Costs too much
“IT organizations spend 23.3% of staff time and
resources on this type of pre-system deployment…”

30. WHAT CUSTOMERS WANT WITH
CONVERGED SOLUTIONS
One purchase order
Converged
Infrastructure
One solution stack
One management software for all
One-source support
99.999% availability and 100% warranty
Deployment in as little as 2 days

31. 2013 TOP 10 TRENDS
1. Dramatic Changes in OPEX and CAPEX
2. New Consumption Models
3. Managing the Explosion of Data Replication
4. The Emergence of Enterprise Flash Controllers
5. New Requirements for Entry Enterprise Storage Systems
6. The Need for Object-Based File Systems
7. Accelerating Use of Content Platforms for Data Archives and
Data Sharing
8. Hardware Assist Controllers to Satisfy Increasingly Complex
Workloads
9. Creating a Secure Platform for the Adoption of Mobile Devices
10. More Tightly Integrated Converged Solutions

32. QUESTIONS AND
DISCUSSION

33. THANK YOU