The play depicts a participatory market chain approach to value chain development for durian farmers. It shows the farmers receiving low prices from collectors and wholesalers, leading to unsatisfied shopkeepers and customers. Through collaboration between the actors, the farmers learn to cultivate a new variety of spineless durian to meet customer demand, improving their incomes. The play highlights how participatory approaches can help smallholders identify market opportunities and strengthen value chains from production to consumption.
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The Spineless Durian
1. Theatre play for participatory value chain development
by Hugo Lamers, Faridah, Termizi, Pearlycia, Shariah and Hafizul
Adapted from the Participatory Market Chain Approach
25. So people - I hope you enjoyed, but what did you learn...
26. We put three key messages about marketing and
value chains in this play, did you capture them...
27. Find the guidelines and answers at
http://tft.atbioversity.net/tiki-index.php?page=PMCA
28. - Pearlycia Brooke as farmer (Dep. of Agriculture, Sarawak)
- Termizi as farmer (Dep. of Agriculture, Sarawak)
- Hafizul Bin Husin as collecting trader (Dep. of Agriculture, Putrajaya)
- Shariah Binti Umar as wholesaler (Dep. of Agriculture, Sarawak)
- Hugo Lamers as shopkeeper (Bioversity International)
- Faridah Aini Binti Muhammad as customer (Dep. of Agriculture, Putrajaya)
- Bungai village, Bekenu district, Miri, Sarawak, Malaysia, Nov 2013
http://tft.atbioversity.net/tiki-index.php?page=PMCA
29. Theatre play for participatory value chain development
Hugo Lamers
Associate Scientist socio-economics and marketing
Bioversity International
h.lamers@cgiar.org
In collaboration with Department of Agriculture in Malaysia
http://tft.atbioversity.net/tiki-index.php?page=PMCA
COVER SLIDE WITH PARTNER LOGOS
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