Powerpoint from seminar today Simple Online Marketing Tools for Small Businesses presented by the Arkansas State University Small Business and Technology Development Center Tuesday, July 9th 1-4 pm at the ASU Delta Center for Economic Development. Introductory seminar with easy to use tools for area small businesses including: Optimizing Local Search, Finding Keywords, Monitoring Brands online, Social media scheduling tools, social media analysis tools, RSS feed options and more.

1. Online Marketing Tools
Simple Tools to
Automate Your
Online Activities

2. Free Confidential Consulting Assistance
Extensive Market Research Assistance
Low Cost Training Workshops
Technology Start-up Assistance
Online Marketing/Website Analysis Tools
Learn more at our Website ASU SBTDC
ASU SBTDC

3. Tools help us do our jobs more efficiently and save
time
Tools do NOT make you a Good Marketer
Tools can free time from mundane tasks that allow
you to be more creative
Know WHAT to automate and WHAT NOT to
automate
Why Automate?
What to Automate?

4. Premium
Free
Free-mium
There are literally hundreds….thousands of “tools”
available online the trick is to know which to use!
Finding the Right Tools

5. Local Search Optimization
Keywords
Tools to Optimize Search

8. GetListed.org http://www.getlisted.org
Parkey & Davis, DDS
Get Listed

9. Google Trends http://www.google.com/trends/
Google Ad Words
https://adwords.google.com/ko/KeywordPlanner/Home?__c=222574225
8&__u=1630560918&__o=cues
Google Search Engine
Google “Dental Implants” https://www.google.com/
Finding the Right Key Words

10. Google Alerts http://www.google.com/alerts
Social Mention http://socialmention.com/
Twitter Search https://twitter.com/search-home
Brandify At end of presentation
HootSuite At end of presentation
Tools To Monitor

11. Lets Take 10!

12. Buffer https://bufferapp.com/
Hootsuite End of presentation
Facebook Scheduler
http://www.facebook.com/asu.sbtdc
Tools for Scheduling

13. RSS Feed Options
No more Google Reader/soon no iGoogle
Feedly http://cloud.feedly.com/#latest
Hootsuite End of Presentation
Tools for Research

14. Social – Simply Measured http://simplymeasured.com/
Google Analytics http://www.google.com/analytics/
Tools for Analytics

15. RebelMouse https://www.rebelmouse.com/
Tools for Publishing

16. Brandify https://www.brandify.com/AboutBrandify
BRANDIFY

17. HootSuite

18. Monitor Key Words, Lists or #Hashtags
Search for information
Schedule Posts
Pull websites in with RSS Feed
Analytics…and more.
http://hootsuite.com
HootSuite lets YOU:

19. Take advantage of training available in your area on
marketing, Online marketing, social media marketing
and stay up dated.
Meet with our consultants for assistance in
developing the RIGHT social media marketing plan
Stay informed
HAVE FUN!
Download this PowerPoint for links at:
http://www.slideshare.net/hlawrenc/
FINALLY

20. http://www.yelp.com/biz/asu-small-business-and-
technology-development-center-jonesboro
http://local.yahoo.com/info-64175308-asu-small-
business-and-technology-development-center-
jonesboro?csz=Jonesboro%2C+AR
https://plus.google.com/116994343537370057335/abo
ut?hl=en
Post to Facebook http://www.facebook.com/asu.sbtdc
If You Enjoyed the Seminar….

21. E-mail hlawrenc@astate.edu
Facebook http://www.facebook.com/asu.sbtdc
Facebook http://www.facebook.com/herb.lawrence
Twitter http://www.twitter.com/asbtdc_asu
LinkedIn http://www.linkedin.com/in/asusbtdc
Google Plus
https://plus.google.com/u/0/116773498364928584762/
posts
Pinterest http://pinterest.com/astatesbdc/
Oh… or call me (870) 972-3517
Connect with Us

22. Stuff you will find helpful….we just couldn’t get to!
Bonus Tool Information

23. Monitoring Tools
Listen to the conversations!
Read detailed “How To” set up at our storify posts
http://storify.com/asbtdc_asu/monitoring
http://addictomatic.com/
https://twitter.com/search
http://www.socialmention.com/
http://www.google.com/alerts

25. Slideshare.com upload your PowerPoint, word documents, pdf
files, brochures, even video online to share with your audience
Animoto.com Video creation and sharing tool that allows you to upload
images and short video clips, add text, then mix with a great music library
to share with your fans.
YouTube – Fits as both a support tool and as its own social network.
Shoot video from anywhere, upload to YouTube and share on your sites.
Get more information about Slideshare, Animoto and
YouTube at our Storify article “Tools to Create GREAT
Content”
Tools to Create Content

26. Storify.com Storify is one of the best platforms that allows users
to aggregate and display photos, articles, tweets and other content
from across the web.
Paper.li Allows you to curate your favorite twitter, Facebook and
RSS sites, writers, etc. into an online newspaper just for your
readers.
Tools to Curate Content

27. Hootsuite.com
Buffer.com
Tweetdeck.com
Facebook Page Scheduler
Read all about these and other scheduling tools at our
Storify article “Scheduling Tools for Beginners”
Tools to Save Time

28. Fanpagekarma.com
Results for Batesville Area Chamber
Agora Plus Facebook Page Barometer
Batesville Area Chamber of Commerce Vs Barometer
Simplymeasured http://simplymeasured.com/
Nutshell Mail https://nutshellmail.com/
Sample
Tools to Analyze Your Activity