Digital Inclusion is a very serious issue to solve in order to achieve any kind of intelligent, sustainable and inclusive growth for Europe. EU Regions have a pivotal role to play for they typically represent "the level that makes sense" within the necessary subsidiarity chain, that goes from the European level to the Commune. In combination with private sector and civil society, Regions should fully harness the opportunities offered by key EU instruments such as Structural Funds. The "Innovation Union" strategy may represent for them a real opportunity to combine research and deployment, projet and policy, agility and robustness.

1. The role of Regions in making einclusion happen: Where responsibility and opportunity meet Hervé LE GUYADER Programme Manager, Conseil Régionald‘Aquitaine Gdansk, 6, October, 2011

2. Aquitaine 41 308 km² ~3 M people 5 départements 2295 communes

3. The role of Regions in making einclusion happen: Where responsibility and opportunity meet A firstset of certainties, a firstconclusion A secondset of certainties, a secondconclusion P.A.s, Regionsin thedriver‘sseat The main(bag of) issues The (need for) guidelines, publicpolicies The wayforward

4. 1 A firstset of certainties 25% of the population are not using the internet This is not acceptable, neithersocially, noreconomically Potentialnegativeeffects are not goingto, just, vanish Multiple and overlapping causes for e-exclusion Double blowagainst the European model

6. Geographical digital divide

7. Accessibility

8. Digital literacy and competences

9. Cultural diversity

10. Inclusive eGovernmentAll citizens First conclusion: Thisis NOT a minorproblem

11. A secondset of certainties 4 PPP, for sure, but itwon‘tbeenough! 4 PA‘s, who‘s in charge ?(thesubsidiarityissue) 6

12. All « Riga topics » Balancing local/regional/nationalposition ...between fragmentation - and top down Governance

13. Geographical Digital Divide

15. For sowingseeds of eInclusion innovativeprojects and practisesthatreachtheirintended public

16. For hard wiring eInclusion in theirmainstreamdevelopmentpolicies (SF, ERDF, EIP, …)

18. 5 … calling for maps, guidelines & public policies

19. Main issue: Governance Malta is not Poland ! … and Gdansk population > population of some M.S.

20. Governance:What’s to avoid, what’s to encourage 100% Top down: not accepted, not adapted 100% Bottom up: scalability ? critical mass ? Build a “Development” Culture Accept complexity and diversity Promote local experimentation/research Provide “space” and local autonomy Work with pioneers and early adopters Balance top down and bottom up, research and deployment

21. Public policies ?

22. 3 key enabling policy areas, 3 sectoral policy areas Connectivity to ubiquitous and affordable broadband, Life-long re-skilling of citizens : set of eCompetences, eAccessibility and usability. Addressing the needs of older workers and of elderly people, Promoting cultural diversity in relation to inclusion, Promoting inclusive eGovernment.

23. E.C. study on Public policies (MS & Regions)6 « families » of public policies # 1: Appointing a coordinating authority # 2: Awareness raising / Stimulating and supporting initiatives # 3: Designing a specific eInclusion strategy # 4: Enforcing eInclusion public policies # 5: Addressing specific excluded groups # 6: Digital inclusion of the territory per se

24. # 1: Appointing a coordinating authority Larger countries (GER, SP, IT, FR, PL, …) withsomedegree of decentralization ExampleAvanza Plan (SP) Securing their funding through an optimized use of European (Structural Funds, mostly) and National funds. Annual calls aiming at supporting non-profit entities’ e-inclusion projects targeted to: Individuals with disabilities, elderly citizen, gender equality, enhancing e-participation above all in rural areas …

26. Appointing a coordinating authority Encapsulatedpolicywithin a Gvtal institution

27. Appointing a coordinating authority

28. Appointing a coordinating authority

29. Appointing a coordinating authority

30. Appointing a coordinating authority

31. Appointing a coordinating authority

32. # 2 Awareness raising / Stimulating and supporting initiatives From Lord Carter - Minister for Communications, Technology and Broadcasting Dear Champion and Task Force Members, Delivering Digital Inclusion Thank you for agreeing to devote your time and energy to the challenge of reducing digital exclusion. In this open letter I will briefly set out our mission. ..

33. # 3: Designing a specific eInclusion strategy ? and/or mainstreaming eInclusion in traditional policies ? Accessibility (“Stanca Law”, Italy) Digital Competences (Norway, The Netherlands)

34. Designing a specific eInclusion strategy ? Cultural diversity: Portugal: “Choices” Labour/Employment: Poland e-Applications (e-Wnioski) Emp@tia Project e-bon system Advisor 2000 (Doradca 2000) Personal Interests Questionnaire (KwestionariuszZainteresowańZawodowych) Training Institutions Register (RejestrInstytucjiSzkoleniowych) …

35. # 4: Enforcing eInclusion public policies Keeping track at the legislative level (Cyprus, Malta, Italy, Sweden, Greece …) Measuring instruments: Quantitative goals ( Portugal, France, Denmark, …) Case in Point: Standardization Accessibility of public web sites eAdministration/eProcurement

36. Enforcing eInclusion public policies (accessibility of web sites)

37. Enforcing eInclusion public policiesPenalties ? Cash (eProcurement, SF, …) FingerPointing (eReputation ….)

38. Penalties ? Meanwhile, in the USA …

39. 5: Addressing specific excluded groups Immigrants, from diverse ethnic groups, and their families, Abused or molested children or women, Prison inmates, Hospitalized patients (children, veterans, chronically diseased, …), Isolated mothers in remote areas, … By definition, need for « proximitypolicies »

40. # 6: Digital inclusion of the territory per se eInclusion is about people, but itdoesn’t stop there districts, boroughs, villages, provinces, regions and even countries - need to be included in a larger frame, The convergence of globalisation and digitisation impacts regions, countries, on a continuous basis, leaving some far behind, others altogether excluded. Public authorities have to keep alert and adapt their policies.

42. The “ideal” scenario

43. The “bottom up, then expanded” scenario

44. The “fish out of water” scenario

46. The wayforward: Innovation Union

47. The wayforward: Innovation Union

48. Thank you for your attention Hervé LE GUYADER herve.le-guyader@aquitaine.fr