1. Campaign Launch meeting
Sunday, January 13, 2013

2. Campaign Launch meeting
Sunday, January 13, 2013
Welcome: Anthony Shapiro
A word from the Rabbi
Architect: Arie Kohn
Campaign strategy: Todd & Gabrielle Starr
Q&A

3. Campaign Launch meeting
Sunday, January 13, 2013
Welcome: Anthony Shapiro
Why are we here
By the people for the people

4. Campaign Launch meeting
Sunday, January 13, 2013
A word from the Rabbi
Four points and one news item
No doubt we can do this
Will always be small at heart
No mortgage!
Maintain regular support and do your best

5. Campaign Launch meeting
Sunday, January 13, 2013
A word from the Rabbi
Announcing: The current pledges

6. Campaign Launch meeting
Sunday, January 13, 2013
Architect: Arie Kohn
What we are doing
Overview of plan
Option of phased building

13. Campaign Launch meeting
Sunday, January 13, 2013
Campaign: Todd & Gabrielle Starr
Who we are
Critical
•Incorporate input
•Demonstrate accountability

14. Campaign Launch meeting
Sunday, January 13, 2013
Campaign: Todd & Gabrielle Starr
Who we are
Initial committees
•Fundraising committee
Todd Starr, Barry Herman
•Finance committee
Craig Isaacs, Peter Korman
•Architectural committee
Rhena Spector, Jocelyn Schorvitz (Planning)
Mike Goldenberg (Construction)

15. Campaign Launch meeting
Sunday, January 13, 2013
Campaign: Todd & Gabrielle Starr
Finance management
•Bank account
•Credit card donations
•Separate merchant account

16. Campaign Launch meeting
Sunday, January 13, 2013
Campaign: Todd & Gabrielle Starr
Fundraising Plan
Goal 3.5 million in 2.5 years
Insights from other similar campaigns
A little goes a long way
Rabbi’s long range reach in the community
100% participation
Give and spread the word

17. Proposed Donor Chart
Gift Donors Total Pledged
$500,000 1 $500,000
$250,000 4 $1,000,000 2
$125,000 5 $625,000 4
$100,000 3 $300,000
$75,000 1 $75,000
$50,000 5 $250,000
$36,000 3 $108,000
$25,000 6 $150,000
$18,000 10 $180,000 1
$10,000 40 $400,000
$5,000 45 $225,000
Other 125 $187,000 2
Total 248 $3,500,000 $1,023,500
Still to raise $2,476,500

18. Five year pledge samples
Monthly Yearly Same as Total
$83.33 $1,000 Cell phone $5,000
$166.66 $2,000 Cell, Cable TV $10,000
$300.00 $3,600 Cell, Cable, Starbucks $18,000
$416.66 $5,000 Car lease $25,000
$833.33 $10,000 Better car lease $50,000

19. Campaign Launch meeting
Sunday, January 13, 2013
Campaign: Todd & Gabrielle Starr
What to expect in the next 3 months
•Next 3 months
•Campaign Brochure
•Open communication
•Quarterly updates
•We need your help