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Johnson and Johnson's Social Responsibility translated to Digital World

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Henrique Marassi
Henrique Marassi

Johnson and Johnson's Social Responsibility translated to Digital World

EmpresarialesTecnología
1 de 18
C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y CSR
“ Consumers expect corporations to be engaged in their communities in ways that go beyond just making financial contributions.” Source: Rethinking Corporate Social Responsibility A Fleishman-Hillard/National Consumers League Study / 2007
[object Object],[object Object],[object Object],JNJ’s CREDO Robert Wood Johnson - 1943.
“ Consumers are going online not only to gather CSR information from what they perceive as credible sources but also to disseminate CSR information.”
 
 
 
 
 
 
 
 
 
 
 
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What Should Corporations Do? ,[object Object],[object Object],[object Object]
JNJ’s CSR in Digital World ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Johnson and Johnson's Social Responsibility translated to Digital World

  • 1. C O R P O R A T E S O C I A L R E S P O N S I B I L I T Y CSR
  • 2. “ Consumers expect corporations to be engaged in their communities in ways that go beyond just making financial contributions.” Source: Rethinking Corporate Social Responsibility A Fleishman-Hillard/National Consumers League Study / 2007
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  • 4. “ Consumers are going online not only to gather CSR information from what they perceive as credible sources but also to disseminate CSR information.”
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