Museum of Tomorrow
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The document discusses technology in museums of the future. It notes that the future is unpredictable and changing, and even within institutions it is not evenly distributed. When predicting future technologies, it recommends looking to past advances, what people want to be easier, and pop culture to a degree, though pop culture can also miss things. New technologies are likely to intersect, such as GPS, WiFi and iBeacon location services. While some may be worried, the future is not set and can be shaped by decisions. The best way to predict the future is to create it.
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Museum of Tomorrow
- 1. The Museum of Tomorrow
- 2. Tomorrow
- 3. President& CEO, AmericanAllianceof Museums BillEiland Director,GeorgiaMuseum of Art TerenceHealy Principal,HealyKohlerDesign HeatherMarieWells DigitalMediaProjectManager,Crystal Bridges Museumof AmericanArt
- 4. Technology in Museums of Tomorrow Heather Marie Wells
- 5. The future is now – it’s just not evenly distributed. –William Gibson
- 6. When are you? 19501900 1925 20251975 20001875 You Are Here Or Here! Or Here! Or Maybe Here!
- 8. Even your institution is not evenly distributed!
- 9. Predicting Future Tech • Look to the past and where advances have happened
- 10. Predicting Future Tech • What things do people want to be easier?
- 11. Predicting Future Tech • Pop Culture – Is Right?
- 12. Predicting Future Tech • Pop Culture – Right, to a degree
- 14. Predicting Future Tech • Pop Culture – Misses
- 15. Predicting Future Tech • Pop Culture – Misses
- 18. When Technologies Intersect • GPS, WiFi, and iBeacon location
- 19. Should We be Scared or Worried?
- 20. Should We be Scared or Worried?
- 21. The future is not laid out on a track. It is something that we can decide, and to the extent that we do not violate any known laws of the universe, we can probably make it work the way that we want to. – Alan Kay
- 22. The best way to predict the future is to create it. – uncertain
- 23. Q & A
- 24. Thank you for coming!
Notas del editor
- Trying to imagine the future is enticing, but we often seem to gravitate toward extremes: Either the future is amazing and great, or it’s a dystopian disaster. The truth is usually somewhere in the middle, but it’s always a good idea to dream for the best even if your planning for the worst. And the next twenty years for museums will no doubt be filled with challenges, but we think there are some great things coming too. So we’ve put together a panel to examine what tomorrow may hold for museums, and, hopefully, to try to look on the bright side some and dream of a better future! Left: Disney’s original Experimental Prototype Community of Tomorrow concept Right: Kowloon City, outside Hong Kong
- So it will be irresponsible of me to stand in front of you and say museums in the future will be using these technologies, so start investing now. Because the future is now, it’s just not evenly distributed. I can’t even think of a current technology that every museum should be using right now, because all museums are so diverse, we all have our own stories, our own audiences, our own goals, mission and needs. And the idea that there’s a “one ring to rule them all” is really arrogant, not to mention evil.
- So you need to think about Where are you in the distribution of the future? So you should think about your museum and what year you are in and what year you want to be in. 1885, 1955, 1985, 2015 (and yes that’s a Back to the Future reference).
- Colonial Williamsburg doesn’t need a lot of touch screens, but the computer museum doesn’t need a blacksmith.
- The future can also be unevenly distributed at your institution. This can manifest its self in differences between your back of house staff experience and your front of house guest experience. Or perhaps it’s a difference between your on site guest experience and a possible virtual or long-distance guest experience. So rather than telling you what technology you should be using I want to help you learn how to identify what technological direction might be best for your museum.
- A good place to start is actually by looking at the past. Most emerging technologies get the most traction when they help people do the things they’ve always done. Communication – pony express, telegraph, telephone, cell phones, emails, texting So look at what are things that are people want to do but that can be done easier and better.
- Some examples of this might be: Why is it still so hard to connect a computer to a projector? Think about how many times you’ve seen this issue at your own institution or at conferences and projecting presentations is a pretty important part of business. When boiled down the basic problem is connecting a computer to a video output which for museums can relate directly to in-gallery displays. So if you are evaluating a new video connection technology its worth asking is it going to make these things easier. If so, then it might be worth investing in. If Not, then there’s a good chance they won’t become widespread enough to take off. Now that we’ve looked at the concrete past; let’s look at the fiction of pop culture, because even though most of it is produced to be impressive and not predictive it can be inspiring.
- Amazingly, there are a number of things that futuristic stories get right to a certain extent. Examples – Tablet computing; AI - 2001: Space Odyssey Video calls; Digital billboards - Blade Runner Wearable tech –Back to the Future II Driverless car and airport body scanners– Total Recall Smartwatches - Jetsons These are all good examples of the things people want to do, want to try to do, and dream about doing. And that’s a good indicator of the types of technology that someone will try to develop.
- Pop cultures doesn’t always get it completely right, but they are often correct by degrees. For instance, think about how smart homes have been depicted. The Jetsons talked to Rosie the Robot or had computer terminals throughout the house to interact with; Back to the Future and Star Trek had people talking to the house or computer at large.
- None of those stories had us talking to a small cylinder next to the TV, but they did still indicate where we’re dreaming about getting to. So what if you’re museum was using an Amazon Echo in your gallery could someone say “Alex-a play Beyoncé and start a dance party in your exhibit hall?”
- However, pop culture often misses things, too. The use of cash money, fax machines, payphones, and newspapers are still depicted in stories like the Jetsons and Back to the Future. And although these things have not completely gone away they are far less prevalent in our society today. For instance, I’m not sure of the last time I saw a payphone outside of a museum exhibition. I don’t even pay back money my friend who spotted me for lunch with cash, I use square or Apple Pay Cash.
- And the newspaper in Arkansas recently announced they were going to give iPads to large part of the state rather than disturb paper editions. All of this is just to caution you and further illustrate that the future is not completely predictive. Although it is worth pointing out that these things are being supplanted by new ways of doing these things that are often easier and cheaper. One of the things that causes hits and misses in predictions is the way new technologies emerge from the intersection of existing technologies. But looking at these intersections is a good way to try to anticipate changes.
- Let’s go back to my example of cash, so what’s happening is the intersection of the credit/debit system, smaller/less complicated processing hardware in the form of square devices or our phones, and ubiquitous network connectivity.
- Another example would be phone cameras. This popularity is being driven by improvements in digital sensors and image processing in our phones, network connectivity, and photo sharing services. All of these together combine into the most attractive/easy way for people to take pictures. You have a compact device that takes a really good quality picture that makes it easy for you to do what you want to do with that picture – which is probably share it with people.
- To bring it back to museums – another example is location services. For most of us it did not occur to us to use personal location-based interactives at our museums until the majority of the public adopted the use of GPS on their smartphones for various daily life navigational activities. Granted those museums that have adopted the use of location-based services are more than likely not using GPS but rather they are using infrastructures that they already had or could easily implement in the form of their WiFi networks and iBeacon technology. Nonetheless it was the convergence of smartphones and GPS that inspired these uses and proves that consumer available technology can impact what you may have in your gallery.
- With so much technology emerging and so many predictions of what it will be like the question often comes up should I be scared of this technology or worried about that technology. We have to remember technology is a tool that as I said in the beginning people will use to do what they’ve always done. Unfortunately, some people choose to do nefarious things. So it does mean that we may have to step outside our own nature and think like a bad guy so we can protect our institutions, our data, and our guests. But it is also important that we spend the time trying to think of good things to do with these tools.
- There’s a modern parable: Two wolves are fighting. One is evil, full of anger, sorrow, regret, greed, self-pity and false pride. The other is good, full of joy, peace, love, humility, kindness and faith. The question is which wolf will win? The answer is The one you feed.
- What does the museum of the tomorrow look like? Well as long as we don’t break any universal laws it can probably look like anything we want it to look like. So we must ask ourselves what do we want museums in the future to be? Which wolf do we want to feed?
- Because what we must realize is that we all have a hand in creating tomorrow with every second that happens today. Are we brave enough to create to them?