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With Great Power Comes
  Great Responsibility
     A social media survival kit
Generation Next (Gen Z)
• Born after mid 1990’s

• Born after advent of Internet, cell phones, iPods

• Post Cold War & Post 9/11

• Rapid multi-taskers

• Open attitude to self publishing & privacy

• Stay at home, helicopter parents

• Digital Natives
“What were you thinking?”
Facebook
Facebook
• Most visited web site
  in the world
Facebook
• Most visited web site
  in the world
• 800 million users
Facebook
• Most visited web site
  in the world
• 800 million users

• 50% of all users log
  in each day
Facebook
• Most visited web site
  in the world
• 800 million users

• 50% of all users log
  in each day
• 70% of users are
  outside the USA
Facebook
• Most visited web site
  in the world
• 800 million users

• 50% of all users log
  in each day
• 70% of users are
  outside the USA
• Users aged 35+
  outnumber any other
  demographic
Facebook
• Most visited web site   • Average user visits
  in the world              Facebook 40 times
                            per month
• 800 million users

• 50% of all users log
  in each day
• 70% of users are
  outside the USA
• Users aged 35+
  outnumber any other
  demographic
Facebook
• Most visited web site   • Average user visits
  in the world              Facebook 40 times
                            per month
• 800 million users
                          • Poorly understood
• 50% of all users log      privacy settings
  in each day
• 70% of users are
  outside the USA
• Users aged 35+
  outnumber any other
  demographic
Facebook
• Most visited web site   • Average user visits
  in the world              Facebook 40 times
                            per month
• 800 million users
                          • Poorly understood
• 50% of all users log      privacy settings
  in each day
• 70% of users are
  outside the USA
• Users aged 35+
  outnumber any other
  demographic
Twitter
• 500 million users

• 140 character public messages

• 400 billion tweets per day

• Mobile friendly

• @mention, #hashtag, RT, DM (Demo)

• Until recently a college student / professionals
  tool
Twitter
• 500 million users

• 140 character public messages

• 400 billion tweets per day

• Mobile friendly

• @mention, #hashtag, RT, DM (Demo)

• Until recently a college student / professionals
  tool
Live Video

• Skype

• Google Hangouts

• Facetime
Key Take Aways


• Facebook is dominant but use may have
  plateaued
• Twitter, SnapChat, Vine are on the rise
“Willful and repeated harm inflicted
 through the use of computers, cell
phones & other electronic devices.”
What to look for
• Differences in girls & boys

• Sudden change in use

• Jumpy when message appears

• Unease about entering real life social situations

• Avoidance & screen switching
How to help
How to help
• Create safe space (in
  advance) to talk and
  see screens
How to help
• Create safe space (in
  advance) to talk and
  see screens
• Work together
  toward desired result
How to help
• Create safe space (in
  advance) to talk and
  see screens
• Work together
  toward desired result
• Get input from
  student & parent
How to help
• Create safe space (in
  advance) to talk and
  see screens
• Work together
  toward desired result
• Get input from
  student & parent
• Get backup
How to help
• Create safe space (in   • Engage bystanders
  advance) to talk and
  see screens
• Work together
  toward desired result
• Get input from
  student & parent
• Get backup
How to help
• Create safe space (in   • Engage bystanders
  advance) to talk and
  see screens             • School Life
                            Handbook
• Work together
  toward desired result
• Get input from
  student & parent
• Get backup
How to help
• Create safe space (in   • Engage bystanders
  advance) to talk and
  see screens             • School Life
                            Handbook
• Work together
  toward desired result   • Clear verbal
                            statements (kids are
• Get input from            bad at context)
  student & parent
• Get backup
How to help
• Create safe space (in   • Engage bystanders
  advance) to talk and
  see screens             • School Life
                            Handbook
• Work together
  toward desired result   • Clear verbal
                            statements (kids are
• Get input from            bad at context)
  student & parent
                          • Create a deliberate
• Get backup                social media culture
Summary
Our students are...
Summary
Our students are...
   • Highly connected,
      early adopters
Summary
Our students are...
   • Highly connected,
      early adopters
   • Familiar with
      technology, but may
      not be highly skilled
Summary
Our students are...
   • Highly connected,
      early adopters
   • Familiar with
      technology, but may
      not be highly skilled
   • Frustrated with
      ‘immigrants’
Summary
Our students are...
   • Highly connected,
      early adopters
   • Familiar with
      technology, but may
      not be highly skilled
   • Frustrated with
      ‘immigrants’
   • Born into uncertain
      times
Summary
Our students are...
   • Highly connected,        • Riding an elephant
      early adopters
   • Familiar with
      technology, but may
      not be highly skilled
   • Frustrated with
      ‘immigrants’
   • Born into uncertain
      times
Summary
Our students are...
   • Highly connected,        • Riding an elephant
      early adopters
                              • Coming of age
   • Familiar with              publicly
      technology, but may
      not be highly skilled
   • Frustrated with
      ‘immigrants’
   • Born into uncertain
      times
Summary
Our students are...
   • Highly connected,        • Riding an elephant
      early adopters
                              • Coming of age
   • Familiar with              publicly
      technology, but may
      not be highly skilled   • In need of adults in
                                their lives (Breakfast
   • Frustrated with            Club)
      ‘immigrants’
   • Born into uncertain
      times

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Unit 2 trends social media

  • 1. With Great Power Comes Great Responsibility A social media survival kit
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Generation Next (Gen Z) • Born after mid 1990’s • Born after advent of Internet, cell phones, iPods • Post Cold War & Post 9/11 • Rapid multi-taskers • Open attitude to self publishing & privacy • Stay at home, helicopter parents • Digital Natives
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. “What were you thinking?”
  • 14.
  • 16. Facebook • Most visited web site in the world
  • 17. Facebook • Most visited web site in the world • 800 million users
  • 18. Facebook • Most visited web site in the world • 800 million users • 50% of all users log in each day
  • 19. Facebook • Most visited web site in the world • 800 million users • 50% of all users log in each day • 70% of users are outside the USA
  • 20. Facebook • Most visited web site in the world • 800 million users • 50% of all users log in each day • 70% of users are outside the USA • Users aged 35+ outnumber any other demographic
  • 21. Facebook • Most visited web site • Average user visits in the world Facebook 40 times per month • 800 million users • 50% of all users log in each day • 70% of users are outside the USA • Users aged 35+ outnumber any other demographic
  • 22. Facebook • Most visited web site • Average user visits in the world Facebook 40 times per month • 800 million users • Poorly understood • 50% of all users log privacy settings in each day • 70% of users are outside the USA • Users aged 35+ outnumber any other demographic
  • 23. Facebook • Most visited web site • Average user visits in the world Facebook 40 times per month • 800 million users • Poorly understood • 50% of all users log privacy settings in each day • 70% of users are outside the USA • Users aged 35+ outnumber any other demographic
  • 24. Twitter • 500 million users • 140 character public messages • 400 billion tweets per day • Mobile friendly • @mention, #hashtag, RT, DM (Demo) • Until recently a college student / professionals tool
  • 25. Twitter • 500 million users • 140 character public messages • 400 billion tweets per day • Mobile friendly • @mention, #hashtag, RT, DM (Demo) • Until recently a college student / professionals tool
  • 26.
  • 27. Live Video • Skype • Google Hangouts • Facetime
  • 28. Key Take Aways • Facebook is dominant but use may have plateaued • Twitter, SnapChat, Vine are on the rise
  • 29. “Willful and repeated harm inflicted through the use of computers, cell phones & other electronic devices.”
  • 30.
  • 31.
  • 32. What to look for • Differences in girls & boys • Sudden change in use • Jumpy when message appears • Unease about entering real life social situations • Avoidance & screen switching
  • 34. How to help • Create safe space (in advance) to talk and see screens
  • 35. How to help • Create safe space (in advance) to talk and see screens • Work together toward desired result
  • 36. How to help • Create safe space (in advance) to talk and see screens • Work together toward desired result • Get input from student & parent
  • 37. How to help • Create safe space (in advance) to talk and see screens • Work together toward desired result • Get input from student & parent • Get backup
  • 38. How to help • Create safe space (in • Engage bystanders advance) to talk and see screens • Work together toward desired result • Get input from student & parent • Get backup
  • 39. How to help • Create safe space (in • Engage bystanders advance) to talk and see screens • School Life Handbook • Work together toward desired result • Get input from student & parent • Get backup
  • 40. How to help • Create safe space (in • Engage bystanders advance) to talk and see screens • School Life Handbook • Work together toward desired result • Clear verbal statements (kids are • Get input from bad at context) student & parent • Get backup
  • 41. How to help • Create safe space (in • Engage bystanders advance) to talk and see screens • School Life Handbook • Work together toward desired result • Clear verbal statements (kids are • Get input from bad at context) student & parent • Create a deliberate • Get backup social media culture
  • 43. Summary Our students are... • Highly connected, early adopters
  • 44. Summary Our students are... • Highly connected, early adopters • Familiar with technology, but may not be highly skilled
  • 45. Summary Our students are... • Highly connected, early adopters • Familiar with technology, but may not be highly skilled • Frustrated with ‘immigrants’
  • 46. Summary Our students are... • Highly connected, early adopters • Familiar with technology, but may not be highly skilled • Frustrated with ‘immigrants’ • Born into uncertain times
  • 47. Summary Our students are... • Highly connected, • Riding an elephant early adopters • Familiar with technology, but may not be highly skilled • Frustrated with ‘immigrants’ • Born into uncertain times
  • 48. Summary Our students are... • Highly connected, • Riding an elephant early adopters • Coming of age • Familiar with publicly technology, but may not be highly skilled • Frustrated with ‘immigrants’ • Born into uncertain times
  • 49. Summary Our students are... • Highly connected, • Riding an elephant early adopters • Coming of age • Familiar with publicly technology, but may not be highly skilled • In need of adults in their lives (Breakfast • Frustrated with Club) ‘immigrants’ • Born into uncertain times