Mobile marketing is a form of marketing that uses mobile devices. It targets the right audience using their smartphones. As smartphone usage increases, mobile marketing is growing significantly as more apps and services become available. Some common forms of mobile marketing include SMS, MMS, banner ads, and mobile video. The advantages include instant delivery and response. To implement mobile marketing effectively, companies should build customer databases, keep messages simple and personalized, and maintain relevance over time. Future areas of growth include mobile TV, location-based services, and mobile payments.