The document discusses how to effectively use social media during a job search. It provides tips on optimizing LinkedIn, Facebook, Twitter, and Pinterest profiles. The speaker, Holly Bunn, is a resume writer and career coach with over 13 years of HR experience. She notes that 80% of jobs are filled through social media and recruiters use these platforms to research candidates. The document urges job seekers to personalize their online profiles, avoid inappropriate content, and optimize their presence with keywords, updates, and engaging content.

1. How to use social media during
your job search
Presented by:
Holly Bunn
Ms. Resume Help
holly@msresumehelp.com
www.msresumehelp.com

2. Who am I?
• Resume Writer, Project Manager, Budding Blogger
• 13 Years Human Resources Experience
• Implemented Resume Management Systems - the
technology used by recruiters to manage resumes.
• Managed two Career Management Offices helping client’s
get back to work after being laid-off.
Education
Holly Bunn • Master of Business Administration (MBA) – Global
Management
Ms. Resume Help
• Bachelor of Arts (BA) – English
• Six Sigma Yellow Belt
• Certified Administrative Professional (CAP)

3. FACT:
80% of job openings are filled using social media
Recruiters use Social Media to find candidates
98% 42% 33%
Source: Bullhorn Reach, 2012 “The 2012 Social Recruiting Activity Report”;
“2011 Jobvite Social Recruiting Survey Results”

4. What Does Your Social Media Profile Say About You?

5. Top 5 Mistakes Job Seekers Make
when using Social Media
• Displaying inappropriate photos or pictures on your profile
(ex. Alcohol consumption)
Source: Jobvite.com
NOTE: Full list available during live workshop….

6. Top 6 items Recruiters look for on
Social Media Profiles
• Your Picture and Contact information
(not shadowman or your children)
• Communications Skills (good or bad)
NOTE: Full list available during live workshop….
• Source: The Undercover Recruiter “How Employers User Social Media to Screen Applicants” http://bit.ly/U8IAyz

7. Source: “2012 Recruiter Activity Report” Bullhorn Reach

8. Who uses Social Media?
• LinkedIn has 161M users
• Facebook has 900M users
• Twitter 500M users
• Pinterest 31M Users and
growing
Sources: LinkedIn Press Center; CNN.Money.com; Mashable.com; Techcrunch.com

9. Tips for Success
• Personalize your link:
www.linkedin.com/in/johnsmith
• Create a unique Headliner. How?
NOTE: Full list available during live workshop….

10. Tips for Success
• Update Work & education sections with current
information and set as public view (add a Google
voice#)
NOTE: Full list available during live workshop….

11. Tips for Success
• Tweet that you are looking for a job.
NOTE: Full list available during live workshop….

12. Tips for Success
• Leave comments that are keyword optimized (use #)
• Pin, Repin, Repeat
NOTE: Full list available during live workshop….

13. “Like” me on Facebook Connect on LinkedIn Follow me on Twitter Follow me on Pinterest
www.facebook.com/msresumehelp www.linkedin.com/in/hollybunn @MsResumeHelp http://pinterest.com/msresumehelp/
Contact me at
holly@msresumehelp.com
(305) 791 -6965
for more information or to
schedule a resume consultation.