MTV Latin America broadcasts and promotes music related content including movies, music videos and reality TV with a strong focus on youth culture. Programming covers multiple musical genres, mainly pop, soft rock, Latin pop, and hip hop, with content in both English and Spanish. The network has an objective to reach a growing number of online consumers through digital properties and social network profiles. HootSuite was one of the instruments of success for the MTV Latin America team in 2010.

1. MTV Latin America -
One Child Case Study -
Building a reputation asCreate
Using HootSuite To a New User
Case Study
Case Study brand-leader in social media
Experiences
Introduction
Premium Options: HootSuite offers MTV Latin America broadcasts and promotes music related content including
multiple solutions for managing movies, music videos and reality TV with a strong focus on youth culture.
teams and social media campaigns. Programming covers multiple musical genres, mainly pop, soft rock, Latin
Each of our Premium Plans is
pop, and hip hop, with content in both English and Spanish. The network has
scalable with enhanced features for
an objective to reach a growing number of online consumers through digital
improved results. Learn more about
properties and social network profiles.
which plan is right for you; visit
HootSuite.com/Plans
The challenge
In 2010, MTV Latin America’s social media team was challenged with multiple
tasks and campaigns, each with the over-arching goals of building brand
awareness, monitoring and responding to audience questions and comments, plus
building a reputation as an active and ground-breaking brand in social media.
Campaigns included the everyday management of Tweets and posts for the MTV
social media platforms, such as MTV Facebook Page (facebook.com/mtvla) and
Twitter Account (@MTVLatinAmerica), and the upcoming soap opera, Popland,
Facebook Page (facebook.com/MTVpopland) and Twitter Account (@MTVpopland).
The team also managed real time coverage of live events such as the MTV Europe
Music Awards 2010, MTV Video Music Awards 2010 and MTV Movie Awards 2010.
Better Measures: HootSuite Social Additionally, MTV Latin America was tasked with the social media promotion of
Analytics are built into the dashboard the ‘Niñas Mal’ TV show which included 2 separate Twitter profiles:
for easy gathering of important @MTVninasmal and @lacasademaca.
campaign metrics. Track your Google
Analytics, Facebook Insights and
Twitter profiles without leaving The
dashboard. Find out more.

2. MTV Latin America -
Building a reputation as a
Case Study brand-leader in social media
The solution
HootSuite Publisher: With the handy MTV Latin America’s social media team tried out a number of solutions for managing
Publisher views available in the their complex social media needs. Ultimately, the team was thrilled with HootSuite.
HootSuite dashboard, teams can In particular, they appreciated its simple and intuitive interface which made it easy to
collectively schedule and manage
monitor, engage and respond across multiple social network profiles.
messaging across multiple social
networks. Various options for filters
The team especially enjoyed the Social Analytics for measuring, reporting and
and views are available with the
adjusting campaign initiatives. The drag and drop functionality saved time and
Pro plan.
effort and they used the efficiency-increasing tools of the batch uploader and
new Publisher views to organize all of their scheduled messaging in an easy-to-
read calendar.
Results
HootSuite was one of the instruments of success for the MTV Latin America team.
Here are their 2010 campaign achievements:
MTV Europe Music Awards 2010
Twitter: #EMA and #MTVEMA = #1 and #2 Trending Topics worldwide and Latin America
@MTVLatinAmerica = most popular, ReTweeted 50 -100 times
Facebook: 100-400 comments/post and 500-3000 likes
Batch Uploading: Schedule up to
50 messages in advance using
HootSuite’s Batch Uploader tool. Save
time managing campaigns so your MTV Video Music Awards 2010
Twitter: #VMA was a Trending Topic during the day of the show
team can focus on monitoring and @MTVLatinAmerica = most popular account in Spanish, #1 by the end of the show
engaging with audiences. The announcement of the Video of the Year had more than 300 ReTweets
MTV Movie Awards 2010
Twitter: #MTVMovieAwards was the #1 Trending Topic worldwide and in Spanish
@MTVLatinAmerica = most popular account in Latin America
Niñas Mal campaign 2010
Twitter: @MTVNinasMal interacted with 60,000 followers
@lacasademaca = characters Tweeted about the events of the episode: 8,000 followers
Facebook: Niñas Mal related post = 1000-5000 likes and 200-1000 comments
The MTV Networks are a unit of Viacom MTV Latin America provides content in Follow up:
Inc. (NYSE: VIA and VIA.B) and includes both English and Spanish to promote twitter.com/hootsuite
Latin America and the Hispanic music, reality TV, series broadcasts blog.hootsuite.com/media
population in the U.S. and Canada. and movies both on-air and online. Visit hootsuite.com/plans for Basic, Pro
and Enterprise packages