To help you achieve business success as a social business, we’ve put together a handy presentation for you to deliver to your team. This slide deck focuses on four key areas to help you raise awareness about the power of social media as a tool to monitor trends, find opportunities for growth, and create advocates for your brand.

1. A presentation by Hootsuite
Four reasons why social media is
a must for your business.

2. “The ROI of social media is
that your business will still
exist in 5 years.”
Erik Qualman

3. Need more reasons
to add social media
to your business
strategy?
Here are 4.

4. 1
Consumers are talking online.
Social media is where you can
listen to them.

5. Each day, billions of conversations are taking place across the
social web. Social media lets you listen to those conversations.
Why does listening to social media matter?
• Pinpoint new and potential customers and nurture them
through one-on-one relationships
• Monitor your competition, understand your detractors, and
see what’s working in your market
• Track popular phrases and keywords; get new content ideas
• Locate influencers and decision makers and engage with
them in real time
• Discover brand advocates to build your community online

6. Create brand advocates.
2

7. On social media, you can be the hero your customers deserve.
• Listen to conversation online and engage with customers that are having problems.
• Deliver quick, effective one-on-one support.
• Be the personable, easy to talk to representative your customers expect.
71% of all customer complaints on Twitter
go unanswered.
46% of online customers expect customer service
on Facebook. Only 23% of brands provide it.

8. 71% of consumers who
experience a quick and effective
brand response on social media
are more likely to recommend
that brand to others.

9. Amplify your brand,
not your expenses.
3

10. Social Networking is the
most popular online activity.
• Chances are, your employees and coworkers are active on social too.

11. Now you can reach an
exponentially wider audience
without additional costs or
employees.
Empower your team to share your campaigns with their
networks to amplify quickly and efficiently.
Your employees and coworkers
likely have an average of 111
Facebook friends and 25 Twitter
followers.

12. Tell your story. Captivate
your audience.
4

13. • Youtube engages more 18-34 year
olds than any cable network.
• Instagram has more than
200 million active users.
Visual storytelling through social media is more
accessible than ever.
Social media campaigns have the momentum to surpass traditional
advertising methods.

14. • @herschelsupply has
more than 300,000
Instagram followers
• Their hashtag #welltravelled
has more than 40,000 posts—
allowing their fans and followers
to help tell their story.
Accessories brand Herschel posts product and
lifestyle imagery to their Instagram account to
tell their brand story.

15. Through one-on-one
conversations, you can make
your customers part of your
story and create a community
around your brand.

16. 85% of consumers say that
they’ll change their shopping
behavior in response to social
media content.
• Conversations and relationships are currency. It’s time to start cashing in.

17. @hootsuite
/hootsuite
/company/hootsuite
/+hootsuite
Manage social media like a
Pro with Hootsuite.
Start your free trial today
Sources
YouTube Insights: Quarterly Insights for Brands from Google and YouTube
Instagram Today: 200 Million Strong
Digital Media Use in the U.S.
State of Social Customer Service
Maritz Research and evolve24 - Twitter Study
Consumer Views of Live Help Online 2012: A Global Perspective