As a thriving agency, PureMatter has to organize, manage, and stay on top of their more than 10,000 sales contacts. That’s why the agency relies on Nimble for Customer Relationship Management (CRM) as a place to capture and organize deals, opportunities, and contacts. And because 80% of their relationships are built on social media, they’ve combined Hootsuite’s social media management capabilities with Nimble’s CRM functionality—all in one dashboard with the Hootsuite app.

1. 15% decrease in time
and resources spent
on sourcing and
sharing content since
using Hootsuite
SUCCESS STORY: PUREMATTER
15% increase
in sales since
integrating
Hootsuite and
Nimble
80% of potential
sales contacts
managed through
Hootsuite and
Nimble
Closed a contract
worth nearly
$1 million with the
help of Hootsuite
and Nimble
Success Story:
PureMatter
The 5 Actions PureMatter Agency Took
to Close a Million Dollar Deal
The market for social agencies is fast paced and highly competitive. What
sets agencies apart boils down to the strength of their online customer
relationships and the ability to adapt, combine new technologies, and
close deals.
As a thriving agency, PureMatter has to organize, manage, and stay on
top of their more than 10,000 sales contacts. That’s why the agency relies
on Nimble for Customer Relationship Management (CRM) as a place to
capture and organize deals, opportunities, and contacts. And because
80% of their relationships are built on social media, they’ve combined
Hootsuite’s social media management capabilities with Nimble’s CRM
functionality—all in one dashboard with the Hootsuite app.
PureMatter social agency has certainly built strong client relationships
on social media. “As a social agency, everything we do revolves around
engagement on social media,” shares president and CEO of PureMatter,
Bryan Kramer. “We have more conversations on Twitter than in email.”

2. SUCCESS STORY: PUREMATTER
We connected with Kramer to discover how he and the PureMatter
team use Hootsuite’s Nimble app to:
1. Identify key contacts
2. Listen and engage
3. Build relationships
4. Nurture leads for sales
5. Close deals
“We recently closed a contract worth just under a million dollars,” says
Kramer. “While the relationships are the reason for closing, we wouldn’t
have been able to engage, track, and nurture the relationships without
the combination of Hootsuite and Nimble.”
Identify key sales prospects and build a business
deal pipeline
PureMatter uses Hootsuite search streams to identify and isolate high-value
prospects and lists to organize them based on the team’s varied
needs. As the PureMatter team filters through more social contacts
and conversations, valuable contact information can be sent from
Hootsuite to Nimble, where custom field tags organize them into leads,
prospects, or customers.
Listen to and engage in social conversations as a
team
The PureMatter team collaborates through assignments and shared
streams within Hootsuite to ensure they’ve cast wide social nets and
are listening and engaging in many conversations. “140 characters is a
quick and easy way to communicate,” says Kramer. “With Hootsuite, we
work together to have a 360-degree view of our potential social sales
pipeline. I think that kind of collaborative listening and engagement
builds you into being a truly social business.”
“As a social agency,
everything we do
revolves around
engagement on
social media.
We have more
conversations on
Twitter than
in email.”
Bryan Kramer,
CEO, PureMatter

3. SUCCESS STORY: PUREMATTER
With over 300,000 agency followers across multiple social networks
and 105,000 personal Twitter followers, Kramer couldn’t manage all of
those potential customers without Hootsuite. “I love thanking people
and connecting. It really humanizes the conversation, but I couldn’t do
that without Hootsuite’s help.”
Turning online conversations into meaningful
relationships
“When you’re selling on social, the focus should be on building and
nurturing relationships,” shares Kramer.
While building meaningful relationships requires a personal finesse,
developing many relationships on social media at once can quickly
get disorganized. Nimble helps by creating contact lists or tags that
help categorize just how far social conversations have taken each
relationship—leads or past agency customers, for example.
“We all know how hard it is to prepare for every critical business
engagement in todays over connected, over communicated world.
Thanks to our Hootsuite integration you can hover and discover to
click and connect with contacts in Hootsuite streams. When you import
contacts into Nimble it auto-magically maps their profiles across all
social identities. You are then able to easily walk in their digital footprint
to get to know them. With Nimble’s Relationship Insights you can then
go ahead and reach out and connect in an intelligent, relevant and
authentic way,” says Jon Ferrara, CEO at Nimble.
Nurturing social leads for sales
Social selling has taken many industries to whole new levels. Nimble
understands that every relationship built on social media is an arc in
which a sale can take place at any moment. Staying organized and
keeping track of every relationship’s progress is how Nimble helps
PureMatter transform conversations into potential leads for sales.
“When you’re
selling on social,
the focus should
be on building
and nurturing
relationships,”
Bryan Kramer,
CEO, PureMatter

4. SUCCESS STORY: PUREMATTER
Close more deals with Hootsuite and Nimble
“With Nimble and Hootsuite, we’re able to find many more sales
opportunities,” says Kramer. “They often start small—like a Tweet we
find or small social buying signal—but these opportunities quickly add
up. For example, we now have over 10,000 contacts in our portfolio,
most of them found on social and nurtured over time. Those are
10,000 opportunities that we might have overlooked without Nimble
and Hootsuite.”
While Hootsuite allows PureMatter to turn social media conversations
into meaningful relationships that may result in a deal, Nimble tracks
and reports on all business opportunities, so that they can close more
deals in less time.
For Kramer, the best part about using the Hootsuite combined with
Nimble is the “ability to engage with the right people at the right
time, which affects direct change in sales volume and influence in
half the time.” Together, PureMatter can manage 80% of potential
sales contacts. And since integrating Hootsuite and Nimble into their
workflow, PureMatter can directly attribute a 15% increase in sales and
15% decrease in time and resource spend.
“We now have over
10,000 contacts in
our portfolio, most
of them found on
social and nurtured
over time.”
Bryan Kramer,
CEO, PureMatter
Start building relationships and nurturing
leads. Sign up for Hootsuite Pro and try
the Nimble app.