Over dinner one evening in Adelaide, Australia, a husband and wife discussed Australia’s widening gap in the market for social media agencies. From that night in 2012 onwards, Justin and Simone Douglas would dedicate their lives to building the agency, Social Media AOK. With proactive education, training, management, and strategy, Social Media AOK helps businesses grow through social media. Their passion and desire to help their clients has grown the business internationally and earned them a nomination at the 2014 Telstra Australian Business Awards in the startup category

1. Acquired first
20 clients
through social
media
Acquired over
2500 social
media followers
in 2 years
Uses Hootsuite
to source
content for
sharing
Social media
leads contribute
15% of total
revenue
SUCCESS STORY: SOCIAL MEDIA AOK
SuccessStory:
SocialMediaAOK
Over dinner one evening in Adelaide, Australia, a husband and wife
discussed Australia’s widening gap in the market for social media
agencies. From that night in 2012 onwards, Justin and Simone Douglas
would dedicate their lives to building the agency, Social Media AOK.
With proactive education, training, management, and strategy, Social
Media AOK helps businesses grow through social media. Their passion
and desire to help their clients has grown the business internationally
and earned them a nomination at the 2014 Telstra Australian Business
Awards in the startup category.
Justin and Simone have become industry experts with a strong social
media marketing focus and share their wealth of knowledge with
clients (and potential clients). To give them that competitive edge, the
two are not only enrolled in the Hootsuite University program but also
participate in the global Hootsuite Ambassador program.
How Agencies Become Social Media Experts
Social Media AOK knows social media marketing like no other. It is only
natural then that they share their wealth of industry knowledge on
social media as a way to promote their business and services.
In the ever-changing, fast-paced world of social media,
Hootsuite University helps their team develop and upgrade their
professional skills regularly, allowing them to stay on top of industry
trends and apply their learnings when educating clients on social media
best practices.

2. SUCCESS STORY: SOCIAL MEDIA AOK
As Hootsuite Ambassadors, Social Media AOK has greater access to the
latest Hootsuite features and integrations in order to better serve their
clients’ diverse range of social media goals, challenges, and use-cases.
Sourcing and Sharing Content Marketing
to Drive Business
Translating their expertise to content marketing, Social Media AOK
shares their wealth of knowledge with their growing social community.
For example, on Twitter, they share industry tips and best practices,
while Facebook has become more of a business community forum
that fuels conversations with the agency’s content. By showcasing their
industry knowledge through the content they share, Social Media AOK
drives significant new business, including 15% of their total revenue
from 2013, through their content marketing strategy.
To source and share relevant content that showcases their knowledge
of the industry, Social Media AOK’s team relies on Hootlet, Suggested
Content, Streams, and Scheduler. While Hootlet allows them to share
content easily across social media as they browse the web, Suggested
Content uses keyword searches to source and share relevant content
from various media outlets across social channels easily.
As an agency, Social Media AOK must source, share, and monitor
content and campaigns for their clients. “Because 90% of our
scheduled content is for our clients’ social media channels, the
combination of both the Hootsuite Scheduler and Streams features
are essential for us to monitor all outbound content and resulting
mentions and conversations for each client,” shares Justin.
Agencies must be on their toes and think innovatively with every
business challenge or objective they’re faced with. For Social Media
AOK, once they understand their customers’ needs, they use Hootsuite
to source unique and creative solutions that help clients (and the
agency) grow their brand presence online.
Want to grow your business?
Learn more about
Hootsuite Pro today.
“Aligning our
business with
Hootsuite positions
us as leaders in the
industry, expands
our business network
internationally and
further cements our
brand as a seriously
social business,”
Simone Douglas
Co-Founder, Social Media AOK