Don Feeney: What the Public Thinks (and Why it Matters)
Session 7A
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, January 27-29, 2014
4. What the Public Thinks About
Problem Gambling
(and Why It Matters)
Don Feeney
Research and Planning Director
Minnesota State Lottery
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9. What do we need to know?
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How does the public perceive addiction?
Do they stigmatize addiction?
Do they recognize gambling addiction?
Do they understand the causes?
Do they understand the solutions?
Do they know where to go for help?
Do they know preventative factors?
What are they willing to do?
What messages are credible and appealing?
10. Data Sources
• Ipsos Reid US Express Omnibus Survey
– + U.S adults
– Internet sample
– June 25-30, 2009, September 2011, June 2012, May 2013
• Ipsos Reid Survey
– Telephone sample
– 1000 U.S. adults
– June, 2008
• Minnesota gambling surveys
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2000+ Minnesota adults
Telephone sample
Taken 2003 through 2010
Taken by St. Cloud State University
• Minnesota interviews/focus groups
– Fall, 2011
12. “…Compulsive gambling is an addiction
just like addiction to drugs or alcohol”
Neutral
15%
Disagree
13%
Agree
72%
0%
20%
40%
60%
Source: Ipsos 9/11 survey of 1009 US adults
80%
13. What are the signs of a gambling
problem?
Unexplained absences
Talks about gambling
Borrows money
Neglects family
Spends all they have
Emotional difficulties
Preoccupation
Gambles all the time
Financial troubles
0%
20%
40%
% of Ontario adults
60%
Source: Turner et al (2005)
14. “What percentage of Minnesota
adults have a gambling addiction?”
35%
30%
25%
20%
15%
10%
5%
0%
31%
21%
18%
14%
13%
4%
1% or less
2%-5%
6%-10%
11%-20%
More than 20%on't know
D
Source: SCSU 4/04
16. Would you feel ashamed or embarrassed if
a family member had …
Used a wheelchair 2%
4% 6%
Mental Illness 4%
12%
7
5 or 6
16%
Alcohol addiction
17%
27%
Gambling addiction
16%
29%
Drug addiction
24%
Sex addiction
25%
44%
45%
27%
29%
0%
10%
20%
30%
40%
50%
% of adults answering 5, 6, or 7 on a
1 (not ashamed) to 7 (extremely ashamed) scale
51%
54%
60%
Source: 2009 Voice of America Survey
17. More likely to develop gambling addiction
Men
55%
Women
34%
High School
29%
Seniors
28%
Poor
45%
Minorities
People like me
34%
12%
Source: 2009 Voices of America Survey
18. Less likely to develop gambling addiction
Men
5%
Women
16%
High School
26%
Seniors
Poor
Minorities
People like me
25%
8%
12%
43%
Source: 2009 Voices of America Survey
20. Would you say that addiction to
gambling is primarily …?
47%
32%
15%
6%
A personal or
moral weakness
A medical
problem
Both
Source: IPSOS 9/11
Something else
21. How likely is this to cause a
gambling addiction?
Percent saying “very likely” or “somewhat likely”
81%
Having an addictive personality
Not having enough willpower
73%
Being around people who gamble a lot
73%
Parent or family member who gambles
72%
51%
Moral weakness
Traumatic event in someone's life
Person's genetics or other medical problem
42%
38%
Source: Ipsos US Express Omnibus, May 2013
22. “Controlling compulsive gambling is
mostly a matter of willpower”
55%
Agree
Disagree
23%
Neutral
21%
0%
10%
20%
30%
Source: Ipsos-Reid 2012
40%
50%
60%
24. How successful is this as a solution
to a gambling addiction?
Percent saying “very successful” or “somewhat
81%
79%
79%
75%
68%
Participation in Gambler's Anonymous
Counseling with someone in recovery
Support from family
Treatment by a trained professional
Abstinence from gambling
55%
46%
44%
43%
Limiting their access to money
Counseling with a religious leader
Education about gambling, such as…
Talking to a financial counselor
Medication
32%
Source: Ipsos US Express Omnibus, May 2013
25. “…The majority of people who receive
treatment for compulsive gambling achieve
life-long recovery”
Agree
31%
Disagree
29%
Neutral
40%
0%
10%
20%
Source: Ipsos Reid 2012
30%
40%
50%
26. “When you hear the word „recovery,‟ as in „this person
is in recovery from a gambling addiction,‟ what does it
mean to you?”
Don't know
4%
Trying to stop
Has gambling under control
No longer gambles
54%
23%
19%
Source: Ipsos-Reid 2012
28. “If a friend or family member approached me
with a gambling problem, I am confident I
would know where to get them help”
Agree
37%
43%
Disagree
Neutral
20%
Source: Ipsos 2011
29. What would you do?
Refer to GA
Urge self-control
Call help line
Talk to them
Clergy
Physician
Gambling program
Internet
Nothing
Friend or relative
Mental health clinic
Other
Intervention
Don't know
Source: SCSU 2/06
24%
22%
19%
10%
9%
8%
5%
5%
5%
4%
3%
3%
1%
13%
30. “…Services to treat compulsive gambling
are available in my community”
Agree
42%
Disagree
26%
Neutral
32%
Source: Ipsos Reid 2012
31. “…Services to treat compulsive gambling
are available in my community”
55%
Agree
35%
Gamblers
Non-gamblers
11%
Disagree
20%
34%
Don't know
45%
0%
10%
Source: SCSU 2/09
20%
30%
40%
50%
60%
32. Who would you turn to if you or a
friend had a gambling problem?
Parent
68%
Internet
22%
Teacher
21%
School counselor
17%
Help line
17%
Friends
11%
Other
4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Source: 4/08 MN DHS survey of 121 10th graders
34. What should we call it?
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Compulsive gambling
Gambling addiction
Weak willed gambling
Treatable addiction
Problem gambling
Moral weakness
Lifestyle choice
35. What terms describe the condition?
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Compulsive gambling
Gambling addiction
Weak willed gambling
Treatable addiction
Problem gambling
Moral weakness
Lifestyle choice
36. What is the best term?
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Compulsive gambling
Gambling addiction
Weak willed gambling
Treatable addiction
Problem gambling
Moral weakness
Lifestyle choice
37. “Compulsive gambling is not
serious, and it’s a lifestyle
choice. It’s like going to the bar
and enjoying pulltabs and beers
several times a week. It
becomes a problem when the
player has to hit the ATM too
often.”
38.
39. Consensus opinion
• Starts as a lifestyle choice
• Becomes uncontrollable due to financial
losses or pleasure of win
• Ultimately becomes an addiction
• This addiction is treatable
40. Key Findings
• Opinions are poorly formed and weakly held
(mostly)
• Problem gambling is accepted as a serious
issue
• But it is often seen as a moral weakness
• It is commonly stigmatized
• It happens to “other” people
• The public is skeptical about treatment
effectiveness
41. Key messages
• Problem gambling can affect
anyone, regardless of age or social/ethnic
class
• Problem gambling is not a moral
weakness. It is a medical condition.
• Problem gambling is preventable
• Treatment is available
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57. Key messages
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4.
Gambling addiction is a serious problem with serious consequences.
Thousands of people suffer from this addiction, which can lead to
devastating financial problems, neglect of family and work, criminal
activity, and even suicide. Many more suffer as the result of the gambling
of a loved one.
Problem gambling is a treatable condition, and services are available in
your community. While recovery takes time, patience, and
support, people suffering from this condition are able to reclaim their lives.
Problem gamblers are young, old, male, female, rich, poor and come from
every ethnic background. They are not simply morally weak, and are not
bad people. They are good people with a bad problem.
Breaking the cycle of gambling addiction is critical to a healthy society. It
is far less costly for society to treat gambling addictions than to deal with
the consequences of leaving the addiction untreated.
58. Key messages
1.
2.
3.
4.
Gambling addiction is a serious problem with serious consequences.
Thousands of people suffer from this addiction, which can lead to
devastating financial problems, neglect of family and work, criminal
activity, and even suicide. Many more suffer as the result of the gambling
of a loved one.
Problem gambling is a treatable condition, and services are available in
your community. While recovery takes time, patience, and
support, people suffering from this condition are able to reclaim their lives.
Problem gamblers are young, old, male, female, rich, poor and come from
every ethnic background. They are not simply morally weak, and are not
bad people. They are good people with a bad problem.
Breaking the cycle of gambling addiction is critical to a healthy society. It
is far less costly for society to treat gambling addictions than to deal with
the consequences of leaving the addiction untreated.
61. 1. The information presented was useful to me
a.
b.
c.
d.
e.
Strongly agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Strongly disagree
62. 2. The information presented was clear and organized
a.
b.
c.
d.
e.
Strongly agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Strongly disagree
63. 3. I would recommend this session to a friend/colleague
a.
b.
c.
d.
e.
Strongly agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Strongly disagree
64. 4. I learned something new
a.
b.
c.
d.
e.
Strongly agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Strongly disagree
65. 5. The presenter(s) was/were engaging
a.
b.
c.
d.
e.
Strongly agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Strongly disagree
66. 6. Please rate this session overall
a.
b.
c.
d.
e.
Very good
Good
Average
Poor
Very poor
Notas del editor
And “someone else”
Note that these don’t necessarily have “right” answersPollster’s truism: Don’t underestimate public’s intelligence, but don’t overestimate their knowledgeOpinion: direction vs depth
Do they think of addictions as having common ground?
Paul Lauzon suggests that one reason is people saying “it can’t happen to people like me – I have willpower”
No demographic differences
We asked people if they knew where to get help. About a third think they would. Strongly agree only 12%. But do they actually know?
Services may or may not actually be available. Southerners least likely to endorse
You will notice that “pathological gambling” and “gambling disorder” didn’t come up
Note that all terms are two words, not like “alcoholism” or “depression”
Preference was strongest for men – women were also comfortable with compulsive gambling. Why not problem gambling? Trivial.Most participants were persuadable – they were pretty quick to abandon their biases
But not all – some were adamant about moral weakness and could not be persuaded otherwise.
T-shirt slogan – it’s easy to trivialize
But a few hold onto the belief that you could quit with enough mental disciplineBut awareness is low, compared to alcohol or drugs. Participants took a long time to formulate opinions, and were mostly easily changed.You need some degree of awareness for persuasive messaging to be effective
Graveyard poster
Next Ohio ATM
Next Ohio lost a bet (would normally show Game Sense)
ON condom ad next
Next AU Kid Bet
Back to more conventional – MN Cheating
Oregon set nextNext OR young males – more conventional
Which one do you like best?Which do you think the group participants liked best?It was a clear choice
Heavy, dark, emotional. No call to action. No hope. Some questioned numbers and discounted messageLeast effective message. Something you’d hear in health class, or that “your grandma would tell you” – lecturing. Some people are bad. Insulting, irritatingNo rational or emotional appeal. Particularly poorly rated by men. “Good luck with that, buddy”Play radio ad
Most of you will not be developing TV spots, but same principles hold for any communication. Press, physician, community group, maybe even one on one. Benoit Denizet-Lewis – America Anonymous (Read from book)We change one person at a time with one story at a time. It’s up to you.