Toast Social Media 20090804
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Establishing Business Leadership through Social Media. How do I make it happen? Whats in it for business, employees and a retiring workforce?
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Toast Social Media 20090804
- 1. Establishing Business Leadership through Social Media Today’s Presenter Nick Hortovanyi CEO
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- 3. Staff retention Aged workforce New tools Community Knowledge engagement retention 2
- 4. so·cial me·di·a [soh-shuhl] [mee-dee-uh] -noun 1. A collective term for software tools, and networks of like-minded people; providing an environment for sharing, learning and engaging for personal or business benefit. See also: Web 2.0, Collaborative Software, Social Computing 3
- 5. How do I make it happen? 4
- 6. How do I make it happen? 1. Getting Familiar 2. Build a Community 3. Connected World 4
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- 8. Start a personal blog Explore a wiki Use shared bookmarking tools Explore tag clouds (folksonomy) 5
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- 12. Create a blogging planet Share your content on a wiki Create a reputation economy Explore micro blogging eg Twitter Participate and leave comments Profiles and directories 7
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- 14. Hierarchies Loosened 9
- 15. Hierarchies Loosened Share information externally Collaborate in walled gardens (if identity is required) Encourage feedback and participation from outside Establish direct lines of communication Level unnecessary hierarchies 9
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- 17. 1. Business 2. Employees 3. Retiring Workforce 11
- 18. What’s in it for.... 1. Business 2. Employees 3. Retiring Workforce 11
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- 20. Retaining knowledge - information sharing and harvesting Improved communication, workflow and productivity Attracting and retaining quality staff Improved agility and capability development Building community - internal and external 12
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- 22. Professional growth paths previously unattainable Access to an extensive and continually growing professional community Empowerment through trust, building professional confidence and loyalty Self-organisation and teaming Gen Ys have a working environment they understand and want 13
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- 24. Knowledge building and lifelong learning Path for personal growth Opportunity for future part time work 14
- 26. What are the legal issues? -content protection -employee policies -confidentiality 16
- 27. What are the legal issues? -content protection -employee policies Generations have -confidentiality different notions of privacy 16
- 28. Success Factors Start Immediately - focus on business value - mitigate risk (through controlled implementation and social media policies) 17
- 29. Success Factors Start Immediately - focus on business value - mitigate risk (through controlled implementation and social media policies) Small investments in social media often bring higher returns than originally anticipated. 17
- 30. Toast Technology actively uses Social Media daily as an integral part of our work environment. We can readily translate this knowledge to assist you. 18
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