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Mobile Marketing
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What is AdMob?
Admob is a mobile advertising platform founded by Omar Hamouri in 2006, offering advertising
solution to Android, iOS, webOS, Flash Lite, Windows Phone 7 and all standard mobile web
browser. Google has acquired Admob on November 2009 and today Admob is the world's largest
mobile advertising platform serving more than 700 billion worth of impression since its launch.
What is a Admob House Ad?
An Admob House Ad is your own advertisement that you could embed on your own app for free. It
is a great avenue for you to generate extra revenue from your free app and also to encourage your
users to upgrade to the paid app. Admob's seamless UI also make the creation of your house ad a
breeze. A house ad could be set within a couple of clicks and you can also easily setup targeting
options like geographical location, demographic profile and devices version. This ensures that
your advertisements reach to your intended audience.
A house ad is a great source of backlink for your website(if your app have one) as it will generate
more traffic to your website and give more information to your audience where the mobile screen
could not deliver.
If so happens that your app do not have a website, the house ad could double up as an
advertisement medium where you could earn extra revenue from it. There are 2 options for it, look
for a potential advertiser who is willing to pay to advertise on your app or simply use the generated
advertisement from AdMob.
How do I sell my ad space
Say if you are looking to generate some advertising revenue from your mobile app. There are a
couple of ways:
1. Use Ad Network (i.e AdMob)
Once you have embedded a AdMob SDK into your App, AdMob will automatically run whatever
ads they have and share the revenue with you.
2. Sell your own ads
a. Sometimes for premium publishers, you might not want to run ads from anywhere because you
might not know what ads will show up.
2. b. You might also want to position your ad space as premium in line with the content that your app
is providing.
c. In this case, you can sell your own ads directly either through a sales person who already exist
in your organisation and who is probably already selling ads for your website.
d. You can also list on your website that you are open to having advertisers for your app and
people can contact you for your advertising rates.
e. You can even create a house ad to promote that you have space available for sale!
How do I add Admob House Ad into my App?
1) The very first step of building your House Ad is of course to have an account with Ad Mob, but
not to worry, you could tie your Google account with Ad Mob so that you will not have to re-enter
your credentials again. After having your account in place, the next important step is to place the
downloaded AdMob SDK into your application to ensure that advertisements could be pushed in to
your application successfully.
This is done in many ways and it differs according to the mobile OS you are building. Check out
AdMob's documentation here: http://code.google.com/mobile/ads/docs/
AdMob SDK and code being embedded in a iPhone App via XCode
2) The next step is to create the content of the advertisement where you could choose a text ad or
a banner ad. Choose whichever deem correct to you and click Finish.
Choose the creative type for the house ad banner
3) Next, you will have to choose which platform you wish to publish your advertisement to.
Additional options such as Target Country and Device Version is also available.
Targetting options for your house ads
4) The last step is to create an action when users click on your advertisement.
Defining the post tap action. Landing site or App download
This is usually either a App Download if you are promoting another mobile application or a URL to
a website. We highly recommended that your URL is mobile optimized. Mobile users are picky and
will not navigate the website if it is not mobile optimised.
In fact AdMob has found that campaigns with mobile optimised pages increased signifcantly the
average length of visit.. Designers use a visual drag and drop interface to design the microsite
allowing them to design a mobile microsite up to 5 times faster and with no development
knowledge.
3. If you have a great creative you can even charge more for your ads because users who see the
ads are more engaged and advertisers are willing to pay for the extra effort in making a great ad.
5) Viola, you are done and the advertisement will be pushed to your application soon.
how it looks like on an app
Conclusion
Being an AdSense user for years, I definitely think it is worthy enough to call AdMob his little
brother and I will believe that AdMob will continue to be the benchmark of mobile advertising
platform for years to come. Other than the simple-to-use and intuitive interface that attracted me,
the clear and concise reporting system is also a plus point for AdMob. The verdict for AdMob is
simple, give it a try.
-- Wenhan http://mobdis.com - design rich media m-sites
You can easily design and launch mobile websites via a MobDis ( http://mobdis.com ) which
empowers designers and advertisers to design, launch and share engaging rich media mobile ads
and sites. Designers use a visual drag and drop interface to design the microsite allowing them to
design a mobile microsite up to 5 times faster and with no development knowledge.
ps: the author is not affliated with Google/AdMob
Article Source:
http://EzineArticles.com/?expert=Wenhan_Zhou
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Hello from Amy Kinn,
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