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What Clients Want 
As presented by Adriana Suao and Colleen Delaney
Strategy Maker not 
Order Taker 
• Be a partner not a vendor 
• Big Picture 
• Proactive not reactive
Strategy Maker not 
Order Taker 
• Stop & Think 
• Best Way to Execute the Task 
• Keep Campaign Success Measurement - 
Top of Mind
Accountability 
• Answer in a Timely Manner 
• Honest 
• Managing Expectations 
• Gain Respect
Accountability 
• Educating the Client 
• Explaining the Process 
• Deliver as promised
Think Like a Boss 
• Know the client’s Business 
Market 
• Would I spend this out of 
my pocket?
Think Like a Boss 
• Stay on top of industry trends 
• Consistently testing for ROI
Be a Friend 
• Your client has a boss 
• Relationship Building
Be a Friend 
• Help them be a rockstar to their boss! 
• Friends don’t always say yes 
• Let’s get out of the office
Be an Expert 
• Know you niche 
• Idea Generators
Be an Expert 
• Continuing Education 
• Never stop innovating
that’s all folks 
Brought to you by Tambourine Hotel Marketing. For more info visit us at www.tambourine.com/blog

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What clients expect from a hotel marketing agency.

  • 1. What Clients Want As presented by Adriana Suao and Colleen Delaney
  • 2. Strategy Maker not Order Taker • Be a partner not a vendor • Big Picture • Proactive not reactive
  • 3. Strategy Maker not Order Taker • Stop & Think • Best Way to Execute the Task • Keep Campaign Success Measurement - Top of Mind
  • 4. Accountability • Answer in a Timely Manner • Honest • Managing Expectations • Gain Respect
  • 5. Accountability • Educating the Client • Explaining the Process • Deliver as promised
  • 6. Think Like a Boss • Know the client’s Business Market • Would I spend this out of my pocket?
  • 7. Think Like a Boss • Stay on top of industry trends • Consistently testing for ROI
  • 8. Be a Friend • Your client has a boss • Relationship Building
  • 9. Be a Friend • Help them be a rockstar to their boss! • Friends don’t always say yes • Let’s get out of the office
  • 10. Be an Expert • Know you niche • Idea Generators
  • 11. Be an Expert • Continuing Education • Never stop innovating
  • 12. that’s all folks Brought to you by Tambourine Hotel Marketing. For more info visit us at www.tambourine.com/blog