The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Home improvement business
1. How to advertise my home improvement business through the net?
Marketing or promoting is as simple as receiving the word out. Each small business can promote using
different clever promotional resources, a savvy online existence and networking, all for a part of the cost of
a high-profile advertisement firm. The home improvement business owner is mainly lucky since he
doesn't have to stay for a paying customer to show off his abilities.
Marketing resources People Use
Instead of making brochures, business cards or fliers that individual tend to abandon, send out
advertisement substances people use. A notebook in the form of a hammer, with your business contact
details on every sheet, is one option. Small artificial rules or fridge magnets in the form of hard hats and
cover cans express the message that the business is home repair or development related and if the piece is
striking and useful, is probably to remain within arm's-length reach of your target clients.
Volunteer your facilities
2. Before you have an accessible customer base to give references, you've got to show you do superiority
home improvement work. Volunteering for a limited charity that delivers home-building support or
does odd jobs for good reasons permits you to network with individual and show your skills. Having an
agreement with local companies where you do home improvement job in exchange for public recognition
is also a choice.
Expand an Online Presence
If you're a qualified renovator, consider increasing your business' website by counting tips written by you
and others in the field. This will draw more visitors to your website and receive the word out about your
home improvement facilities. Simple but practical tips, such as how to select a paint color for a room or
the dissimilarity between plywood and lumber, are options. Contain a "news" page on your professional
website with any local media exposure of events you've contributed in or plan to participate in.
You can also create social profiles using different kinds of social media sites like Facebook, Twitter,
LinkedIn, Pinterest etc. Make an attractive and stunning profile and create different paid campaign on it.
It will help you to create more traffic and it will also increase brand popularity. You can share, update and
upload information, image or video related to your business. And you can also comment, like and share
other's post on your profile as well. In this way, you can make a strong network and it will also increase
client base.
Create LinkedIn profile
LinkedIn is another important tool through which you can generate more clients easily. It will also build
your strong client list. Here, you can find several people, business owners, employees related to your
business. You can add them, share your proposal, and make a huge client list easily. But it has certain
limitations and you have to maintain those limitations carefully. It's a best and secure method through
which you can make your business popular. First, you have to create your own profile and update all the
information your profile required. After that, add people and increase your client list. You can also share
information related to your business.
3. About the author
Sarah Arbogast has been in the digital media industry and has vast awareness about creating brand
consciousness online. She directs using http://www.hotfrog.co.uk for advertising your business
online.