In this issue of newsletter, we covered some existing news included: 1. unwire.hk joins Hotmob - Open up a new choice for advertisers to reach geeky audience 2. We Stick - Best mobile calendar for Hong Kongers awarded "Best Mobile Apps (Consumer & Lifestyle Solutions) Gold Award" at HKICT Awards 2015 Campaign Highlights: 1. The Sound of Music - Multi-ad formats across Timable platforms 2. Kotex - Advertorial on Hong Kong Movie Market Insights: Top 5 categories by Ad Spend in 2014 Market Overview: 1. IBM, Facebook team up on targeting digital ads, THINKLab initiative 2. Video advertising on smartphone and tablets is growing three times faster than video ads on computers Full Newsletter at http://newsletter.hot-mob.com/2015/04/

1. E-Newsletter Jan｜2015

2. Unwire is the centralized hub aggregating the news
about latest products and applications with user
experience sharing of mobile phones, tablets,
computers, camera, etc. Unlike most of the 3C
(Computer, Communication and Consumer Electronics)
websites, Unwire share the gadgets trends like a friend
by omitting all the technical jargons. This makes unwire
the favorable sites to the mass who would like to keep
themselves updated across the digital horizon.
Open up a new choice for advertisers to reach geeky audience
unwire.hk joins Hotmob

3. With more than 40 feeds on social
media per day and 140,000+ fans
base, unwire.hk maintain high
traffic around the clock.
!
Unwire.hk mobile web is now open
for advertisers to reach the huge
base of tech-savvy population with
Pop Up, Banner and Facebook
Feed. Please contact our sales
t e a m f o r m o re a d v e r t i s i n g
opportunities on unwire.hk.

5. We Stick Calendar is specially designed for Hong
Kongers. Apart from adding your own schedule into the
calendar, there are many built-in schedules you may add
to your calendar through “Schedule Centre”, which
aggregated more than 80,000 localized calendars from
Hong Kong Public Holidays to Chinese Lunar Calendar;
from school calendars to matches schedule of Soccer
matches, to name but a few.
We Stick - Best Mobile Calendar for Hong Kongers

6. Stickers Store is another feature for We
Stick users. With over 1200 localized
stickers related to Hong Kongers daily
life, users can decorate their own
calendar in their own style.
!
We Stick Calendar is awarded “Best
Mobile Apps (Consumer & Lifestyle
Solutions) Gold Award at HKICT
Awards 2015.
We Stick - Best Mobile Calendar for Hong Kongers

7. Campaign Highlight - The Sound of Music!
Multi-ad formats across Timable platforms
Background!
!
The world’s most popular musical – “Sound of Music” has come to
Hong Kong, and this is definitely a huge event for the city to wide
spread the news and get promoted for ticketing.
Execution!
!
The best platform for events is Timable with no doubts. The
musical is promoted ride on various touch points of the event-
listing platform to reach the target audience, not only display
ads, but also “Event of the day” and Facebook Feed to create
a strong momentum during the promotional period.

8. Platforms!
Timable
(iPhone, Android, Mobile Web, Website,
Facebook Page)
Ad Format!
Maxi Banner, Pop Up, Priority Event, Event of the
Day, Section Banner, Facebook Feed, eDM
Campaign Period
Apr 13 - May 31, 2015!

9. Background!
!
Video advertising, in particular, is catching all advertisers’ attention
among all ad formats in recent years. Kotex is not an exception. To
promote the new product line of feminine care product, Kotex
shoots a microfilm to catch female audience’s attention.
Execution!
!
Advertised with Hong Kong Movie’s Advertorial format on
mobile apps. The video is shown after users click on the poster
displaying at the third place among the list of movies. Where
give detailed description about the video and click-to-landing
page is enabled.
Campaign Highlight - Kotex!
Advertorial on Hong Kong Movie

10. Platforms
Hong Kong Movie (iPhone, Android)
Campaign Period
Apr 27 - May 3, 2015!
Ad Format
Advertorial!

11. The top 5 categories are same as 2013 with shuffled ranking. Electronics top the list by 15% increase in total
ad-spend throughout 2014.
!
Besides Electronics, most of the categories are spending more than the previous year, making the total amount
of ad spend in 2014 recorded 37% increase when comparing with 2013. The two rising stars are Automobile
and Fashion which have a great amount of growth in advertising on mobile.
Market Insights
Market Insights

12. IBM, Facebook team up on
targeting digital ads, THINKLab
initiative
Video advertising on smartphones
and tablets is growing three times
faster than video ads on computers
Market Overview

13. info@hot-mob.com HotmobMobile852 3526 0241www.hot-mob.com