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Innovation In Education CREATING NEW APPROACHES TO LEARNING  IN THE 21ST CENTURY Wendy Colby
The Time Is Now Readying for a New Generation of Education Delivery
Our business is teaching and learning COMPREHENSIVE INSTRUCTIONAL SOLUTIONS PROVEN CURRICULUM, ALIGNED TO STANDARDS END TO END  LEARNING DELIVERY DATA MANAGEMENT & ASSESSMENT BEST IN CLASS SERVICE & PROFESSIONAL DEVELOPMENT
Technology enables the transformation ACCESS TO WORLD CLASS INSTRUCTION VAST REPOSITORY OF DATA, RESOURCES, TOOLS COMMUNICATION & COLLABORATION LEARNING ENVIRONMENTS THAT ARE RELEVANT PEER TO PEER INTERACTION
Introducing …
Radiant Vision students to teachers to content parents to administrators teachers to professional development content to state standards students to teachers to virtual schools administrators to longitudinal data and more 6 Facilitating connections Radiant connects everywhere and anytime
Radiant Vision 7 With a focus on the learner “Technology needs to be a learning tool.” - Mr. Alvin Wilbanks, Superintendent, Gwinnett
Core elements of the radiant solution CONTENT MANAGEMENT STUDENTMANAGEMENT ASSESSMENT INSTRUCTION REPORTING & DATA PROFESSIONAL DEVELOPMENT Attendance Management Grade Book Management Discipline Management Assessment Alignment Assessment Management Test Delivery Scoring Prescriptions Lesson Plans Instructional Alignment Assignment Management Instructional Delivery Individual Learning Paths Qualitative Reporting Quantitative Reporting NCLB Reporting Standards Reporting Usage Analytics Training Guides Training Roadmap PD Delivery Staffing Budgeting ROI MEDIA ASSET MANAGEMENT COMMUNICATION & COLLABORATION Announcements Messaging Peer Review Calendars Event Scheduling Mobile Services Virtual Meetings File Sharing Blogging / Wikis Discussion Boards Social Networking DATA MANAGEMENT Data Architecture Database Management Data Security Management Core framework aligned to current market drivers; new apps & capabilities can be added over time Data Warehousing Data Mapping Services
Radiant Vision 9 Market opportunity District Platform Use by Type Huge Opportunity Approximately 65% of school districts currently home-grow their own platform or don’t use one at all Source: NCES school district data; Americas Digital Schools 2008 Report; Simba K–12 Technology, Tools, & Trends 2009 Report 9
Radiant Vision 10 Addressable market  Commercial Platform Delivery  * K-12 Market * ($Millions) New Platform Delivery is ONLY the foundation for new sales – opportunity grows significantly with addition of content and services Source: NCES school district data; Americas Digital Schools 2008 Report; Simba K–12 Technology, Tools, & Trends 2009 Report Excludes new content monetization delivery (upside)
LEAD USERS EMBRACING DIRECTION Richmond Gwinnett Puerto Rico Chicago Public Schools OVER $50M IN CURRENT RFPS $$$ IN FUNDING MATCHES Our new charter is to scale the model to districts large and small  You are the team to make it happen!
Key Market Trends Many players are entering the market, although they are split across several categories and none hold a dominant position: Many players are extending their modules to become end-to-end platforms (e.g. Pearson K-12, Blackboard Learn) Barriers to technology are falling Device maturity, school connectivity (broadband and power), and cloud-based content are reducing the costs and access challenges of education technology Key states are calling for comprehensive platforms 12 Market & competitive dynamics Kentucky, April 2010 RFP: “The purpose […] is to incorporate into one central portal, common core standards-based resources, including assessment banks, learning targets, curriculum mapping, lesson planning, instructional tools, professional development, and others”
Evolving Competitor landscape Competitive Mapping HMH Radiant Goal High ,[object Object]
Pre-loaded HQ content
Easy to UseTraditional Content Companies Potential Heavyweights (e.g. Google) Technology companies have slightly more end-to-end platforms High-quality content assets give content companies an edge over software-only companies Technology Focused Companies (Blackboard, SchoolNet, etc) Product/Technology Innovation HMH Legacy Platforms Open-Source (Moodle, Sakai, etc) Free open-source competitors have a compelling business model, but don’t currently offer end-to-end ,[object Object]
End-to-EndLow Low High Business Model Innovation Framework: Making Innovation Work, Davila, Epstein, Shelton: Wharton School Publishing, 2006 13
14 Opportunity levers
The key needs of our target market segments are reflected in the vectors of differentiation evident in the competitive landscape New value positioning Vectors Of Differentiation Evident In Assessment Of Competitive Landscape Key Needs Of Target Market Segments Robust, scalable system Easy to use, robust, and scalable Ease of use Affordable Modular pricing and bundling Mix of content sources and types Open – content agnostic Pre-loaded high quality content Pre-loaded high-quality content Anytime, anywhere access End-to-end End-to-end - Comprehensive Integrated with other enterprise systems Customized views 15
Value by stakeholder group Administrators Market Segment Needs ,[object Object]
Integrated with SIS with ecosystem of support
Choices in pricing and content bundling
Standards-aligned where applicablePrimary Motivators ,[object Object]
Support accountability and compliance with standards
End-to-end reduces administrative overhead in procuring and running multiple systems
Modular and extendable ensures sale isn’t all-or-noneTeachers Market Segment Needs ,[object Object]
Include formative assessment, remediation, and  Professional Development
Pre-loaded high quality contentPrimary Motivators ,[object Object]
 Teachers need flexibility in the content they load,[object Object]
Continuation of the learning environment at home
Engagement with teachers and administrators on student’s learning progressStudents Market Segment Needs ,[object Object]
Any place, any time access to personalized contentPrimary Motivators ,[object Object]
Continuation of the learning environment at home
Discretion to augment the learner’s progress with the right content at the right time17
Market differentiation Credibility Uniqueness ,[object Object]

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Introduction to Radiant - Market Opportunity and Value Positioning

  • 1. Innovation In Education CREATING NEW APPROACHES TO LEARNING IN THE 21ST CENTURY Wendy Colby
  • 2. The Time Is Now Readying for a New Generation of Education Delivery
  • 3. Our business is teaching and learning COMPREHENSIVE INSTRUCTIONAL SOLUTIONS PROVEN CURRICULUM, ALIGNED TO STANDARDS END TO END LEARNING DELIVERY DATA MANAGEMENT & ASSESSMENT BEST IN CLASS SERVICE & PROFESSIONAL DEVELOPMENT
  • 4. Technology enables the transformation ACCESS TO WORLD CLASS INSTRUCTION VAST REPOSITORY OF DATA, RESOURCES, TOOLS COMMUNICATION & COLLABORATION LEARNING ENVIRONMENTS THAT ARE RELEVANT PEER TO PEER INTERACTION
  • 6. Radiant Vision students to teachers to content parents to administrators teachers to professional development content to state standards students to teachers to virtual schools administrators to longitudinal data and more 6 Facilitating connections Radiant connects everywhere and anytime
  • 7. Radiant Vision 7 With a focus on the learner “Technology needs to be a learning tool.” - Mr. Alvin Wilbanks, Superintendent, Gwinnett
  • 8. Core elements of the radiant solution CONTENT MANAGEMENT STUDENTMANAGEMENT ASSESSMENT INSTRUCTION REPORTING & DATA PROFESSIONAL DEVELOPMENT Attendance Management Grade Book Management Discipline Management Assessment Alignment Assessment Management Test Delivery Scoring Prescriptions Lesson Plans Instructional Alignment Assignment Management Instructional Delivery Individual Learning Paths Qualitative Reporting Quantitative Reporting NCLB Reporting Standards Reporting Usage Analytics Training Guides Training Roadmap PD Delivery Staffing Budgeting ROI MEDIA ASSET MANAGEMENT COMMUNICATION & COLLABORATION Announcements Messaging Peer Review Calendars Event Scheduling Mobile Services Virtual Meetings File Sharing Blogging / Wikis Discussion Boards Social Networking DATA MANAGEMENT Data Architecture Database Management Data Security Management Core framework aligned to current market drivers; new apps & capabilities can be added over time Data Warehousing Data Mapping Services
  • 9. Radiant Vision 9 Market opportunity District Platform Use by Type Huge Opportunity Approximately 65% of school districts currently home-grow their own platform or don’t use one at all Source: NCES school district data; Americas Digital Schools 2008 Report; Simba K–12 Technology, Tools, & Trends 2009 Report 9
  • 10. Radiant Vision 10 Addressable market Commercial Platform Delivery * K-12 Market * ($Millions) New Platform Delivery is ONLY the foundation for new sales – opportunity grows significantly with addition of content and services Source: NCES school district data; Americas Digital Schools 2008 Report; Simba K–12 Technology, Tools, & Trends 2009 Report Excludes new content monetization delivery (upside)
  • 11. LEAD USERS EMBRACING DIRECTION Richmond Gwinnett Puerto Rico Chicago Public Schools OVER $50M IN CURRENT RFPS $$$ IN FUNDING MATCHES Our new charter is to scale the model to districts large and small You are the team to make it happen!
  • 12. Key Market Trends Many players are entering the market, although they are split across several categories and none hold a dominant position: Many players are extending their modules to become end-to-end platforms (e.g. Pearson K-12, Blackboard Learn) Barriers to technology are falling Device maturity, school connectivity (broadband and power), and cloud-based content are reducing the costs and access challenges of education technology Key states are calling for comprehensive platforms 12 Market & competitive dynamics Kentucky, April 2010 RFP: “The purpose […] is to incorporate into one central portal, common core standards-based resources, including assessment banks, learning targets, curriculum mapping, lesson planning, instructional tools, professional development, and others”
  • 13.
  • 15.
  • 16. End-to-EndLow Low High Business Model Innovation Framework: Making Innovation Work, Davila, Epstein, Shelton: Wharton School Publishing, 2006 13
  • 18. The key needs of our target market segments are reflected in the vectors of differentiation evident in the competitive landscape New value positioning Vectors Of Differentiation Evident In Assessment Of Competitive Landscape Key Needs Of Target Market Segments Robust, scalable system Easy to use, robust, and scalable Ease of use Affordable Modular pricing and bundling Mix of content sources and types Open – content agnostic Pre-loaded high quality content Pre-loaded high-quality content Anytime, anywhere access End-to-end End-to-end - Comprehensive Integrated with other enterprise systems Customized views 15
  • 19.
  • 20. Integrated with SIS with ecosystem of support
  • 21. Choices in pricing and content bundling
  • 22.
  • 23. Support accountability and compliance with standards
  • 24. End-to-end reduces administrative overhead in procuring and running multiple systems
  • 25.
  • 26. Include formative assessment, remediation, and Professional Development
  • 27.
  • 28.
  • 29. Continuation of the learning environment at home
  • 30.
  • 31.
  • 32. Continuation of the learning environment at home
  • 33. Discretion to augment the learner’s progress with the right content at the right time17
  • 34.
  • 35. HMH has already begun shift to Radiant (HMH Integrated Platform) in naming, technology licensing, and RFP responses
  • 36. HMH emphasis on aligning and leveraging core teams for full K-12 push
  • 37. HMH can offer pre-loaded content on Radiant that big platform-only companies (Blackboard, etc) can’t
  • 38.
  • 40. HMH will need to establish ecosystem of suppliers, integrators, and partners to help sustain platform
  • 41. Maintains a critical position in the end-to-end platform market to sustainably enable HMH content sales
  • 42. Positions HMH for additional growth in extensions and supplementals delivered through the platform
  • 43. HMH focus on core value-added services to fight off commoditization and open-source trendsLo Lo Hi Hi
  • 44. Value chain potential Potential Long-term Goal Stage 4 Integrated, Full-Service Solutions Provider Solutions Revenue as % of Total Revenue 2011 Goal HMH 2010 Stage 3 Targeted Solutions Provider Offer full range of integrated solutions to deliver differentiated customer economics High Stage 2 “As Needed” Service Provider Solve selected customer problems and make money doing it Stage 1 Help business by providing customers with pre and post sales services Full capability to develop and deploy solutions for unique customer needs Solution revenues become primary business focus Organization and incentives fully restructured around solutions Overall solution quality and performance becomes primary business metric Product-Centric Solutions defined for select sets of customer needs Solution revenues seen as significant growth contributor Dedicated teams organized around solutions with ability to influence product combination sales Overall solution quality and performance measured and important to business Sell new products and charge for services Software and services as ‘necessary support’ for product sales Revenue tracked but not a growth driver Service organization focused on after-sales support Service performance measured and more consistent Product sales are paramount Limited service portfolio Inconsistent service quality Low Low Medium High Solutions Maturity level HMH is in early phases of “solution” value chain; commitment to integrated platform opens new commercial opportunities
  • 45. HMH in the new world Nurture communities of learning Expand to education related areas that leverage core competencies Give educators more insight and more time Extend the reach of quality education Enable relevant, personalized and engaged learning Learning Networks Intensive Intervention Open Source Network High Quality Content New Apps (ie credit recovery) Targeted Remediation User Contribution Social & Mobile Data Mining Interactive Classroom for Teachers/Parents Job embedded PD Integrated/Adaptive Delivery Platform (Mobile, Hosted, Etc.) 20
  • 46. Creation of the Digital Solutions Team Building momentum Launch Team for Radiant -- Getting the Word Out Enterprise Sales Teams – Taking the Lead in Phase 1 Infusing New Knowledge Base in Cross Functional HMH K-12 Teams Partnering with Global Scholar for Success Formalize Alignment for Full Sales, Product, Market, Pre- and Post- Implementation Support
  • 47. Creation of the Digital Solutions Team And on the horizon Market Launch / PR Activity New Sales Tools / Microsite Next Week Web Ex Training Schedules to Come Demo Sites Core RFP Support & Enterprise Support
  • 48. Creating a Spark for Learning
  • 50. Strategic partnerships Allen Burgtorf
  • 51. Creation of the Digital Solutions Team 21st century learning “The essential question facing us as we transform the U.S. education system is this: What should learning in the 21st century look like?” - (NETP 2010; USDOE).
  • 52. Creation of the Digital Solutions Team Collaboration & integration SUPPORTING QUALITY CURRICUUM AND INSTRUCTION Integration of the existing tools with HMH resources Promote anytime, anywhere access to Essential Curriculum Expanding on dynamic repository/library of rigorous digital content ALIGNMENT OF ASSESSMENT WITH INSTRUCTION Align short-cycle & benchmark assessments to digital resources / prescription Provide prescriptive digital resources that support differentiated instruction in reading, English, mathematics, science, and social studies PROFESSIONAL DEVELOPMENT Support Web-based learning modules for PD PARENT, FAMILY OUTREACH Complement the Take Home Libraries with digital resources, electronic books Incorporate technology and web-based solutions for Extended Day
  • 53.
  • 54. “We shut kids down when they come to school”
  • 55. Technology needs to be a learning tool, not a teaching tool.
  • 56. 60% teachers -- use technology to teach
  • 57. 26% students -- use technology to learn
  • 58. “Emerging technologies bring us into exciting times. Coupled with the budget challenges, we need to find ways to make things better, faster, and easier for teachers.”
  • 59.
  • 61. Following the cycle of education *Multi-Lingual Support*
  • 62.
  • 64. Richmond County Public Schools, Georgia
  • 65.
  • 67.
  • 68. Get informed on ‘exception based’ behavior changes (attendance, grades, etc.)
  • 69. Access to online lessons, supplemental resources and On-Demand TutoringSolutions focus on the two important aspects of student performance: Teacher effectiveness and Curriculum and instructional practices 33
  • 70. Customer testimonials “….. Bottom line, it is one of the most comprehensive Student Management solutions I have encountered and it is architected all under .NET” - Scott Futrell, CIO Gwinnett County “It is exciting to talk about all the development that is transpiring; we continue to be impressed with your attention to detail and that you are obviously listening to us.” - Nancy Larson, Manager IT, Bellevue School District 34
  • 71. Defining a strategic alliance Who Says Elephants Can’t Dance? Louis V. Gerstner, CEO IBM 35

Notas del editor

  1. Notes from Puerto Rico
  2. Robust standards based Curriculum Management System fully integrated with a districts Student Information SystemOnline/Offline assessments aligned to performancestandards to and from the platformCourse curriculum linked to performancestandards available online for all stakeholdersRobust data analysis to validate instructional modifications, uncover Professional Development opportunitiesDistrict Supplemental Services/Tutoring platform All integrated into ONE solution