Howard Davidson from Arlington MA writes about a new advertising campaign: Bud Light’s beer for whatever happens. Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. www.howardjdavidson.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

1. Bud Light’s Beer for Whatever
Happens
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Probably fulfilling a lot of grown
men’s wildest fantasies, Budweiser is
going to be taking over an entire main
street as an extension of their “Up for
whatever” campaign.
Slide By :- Howard Davidson Arlington MA

3. If your memory doesn’t date back to
February, the centerpiece of Bud
Light’s Super Bowl ad last year saw a
‘non actor’ get swept away for a
night of fun and adventure that
featured celebrities, llamas, and
beating Arnold Schwarzenegger at
table tennis.
Slide By :- Howard Davidson Arlington MA

4. The Chicago Sun Times interviewed
the actor, and he claimed that he was
oblivious to the whole setup: “I didn’t
know what was going on. Not the
slightest clue. But I knew I just had to
go with it.” Personally, this video
looked like it had just about as much
reality to it as Kim Kardashian’s first
wedding but hey, it was entertaining
nonetheless.
Slide By :- Howard Davidson Arlington MA

5. Getting back to Bud Light’s latest
move, the entire operation sounds like
it will basically turn part of a U.S. city
into a kind of adult Disneyland. And
part of the story is that there are very
few details actually available about
how the final project is gonna look in
order to maintain the surprise.
Slide By :- Howard Davidson Arlington MA

6. Ad Age is predicting that the city of
choice is going to be in Colorado but
don’t dismay, because there is a sliver
of hope that your town will be the site
of this indistinct Bud Light orgy.
Slide By :- Howard Davidson Arlington MA

7. For a beer that tastes like watered
down bathwater, I shudder to think
what an entire town’s reaction would
be to their intrusion but maybe we’ll
find out in a totally real commercial
during the next Super Bowl. They just
have to be up for whatever!
Slide By :- Howard Davidson Arlington MA