Howard Davidson Arlington MA - Finnish psa what if kids could pick their parents www.howardjdavidson.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

1. Finnish PSA: What If Kids Could
Pick Their Parents?
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. A Finnish public service
announcement flips the script on
adoption, posing the question of what
would happen if children could
choose their parents.
Slide By :- Howard Davidson Arlington MA

3. Finland-based children’s charity Fragile
Childhood has again teamed up with
Helsinki ad agency Havas Worldwide to
produce a chilling study on parental
alcoholism. The two groups
collaborated a couple years ago for a
PSA depicting drunk parents as horror-movie
monsters. This new spot is less
in-your-face, but is every bit as
effective.
Slide By :- Howard Davidson Arlington MA

4. The ad follows two children as they tour an
‘orphanage’ of parents. They are first
shown three sets of ideal parents, before a
fourth couple appears, this one drunken
and shouting. Of course, children can’t
choose their parents, and the kids are
forced to accompany their abusive,
alcoholic parents back home.
Slide By :- Howard Davidson Arlington MA

5. Adding to the spot’s unsettling nature is the
quasi-futuristic art design that depicts the
‘parental orphanage’ as a sort of cavernous
observation laboratory. It’s quite clearly
meant to make the viewer feel a sense of
foreignness and discomfort, and it works.
Slide By :- Howard Davidson Arlington MA

6. I’m a big fan of these ads for that very
reason – they make the viewer uneasy
about topics that should make
everyone feel that way. Contrast these
with American PSAs, which are usually
brightly lit affairs stuffed to the gills
with celebrities. Which ones do you
pay more attention to?
Slide By :- Howard Davidson Arlington MA

7. We’ll probably never see PSAs like this in the
US, because American PSAs are usually just
excuses for famous people to feel good
about themselves. The message itself is
nearly always secondary. It’s nice to see that
isn’t the case everywhere else.
Howard Davidson Arlington Massachusetts
Slide By :- Howard Davidson Arlington MA