Howard Davidson Arlington MA - Jell-o jigglers just in time for football season Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. howarddavidsonarlingtonma.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

1. Jell-O Jigglers Just in Time for
Football Season
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Jell-O Jigglers University Mold Kits are
pretty much exactly what they sound
like and just in time for college
football season. Nonsense? Kind of.
But marketing brilliance nonetheless.
Slide By :- Howard Davidson Arlington MA

3. Going to frat parties, waking up feeling like
you got helmet-to-helmet tackled by Ray
Lewis, writing a term paper two hours
before it’s due. These are all a part of the
expected college experience. Notice I
didn’t include Jell-O in there. Unless you’re
downing the seventh Jell-O shot after
national championship game, the two
things aren’t typically in close association.
Slide By :- Howard Davidson Arlington MA

4. But it looks like JelO hasn’t gotten the memo
because they’ve unleashed a blitz of ads,
college themed colors and even mold kits.
That’s right, if your grandma’s holiday jello
didn’t look enough like a Texas longhorn,
now is your chance to make things right.
Note: I’m not a fan of any of this jock
business. Not to mention that I researched
“pro-football” and found Ray Lewis’s name.
Oh, for love of SEO.
Slide By :- Howard Davidson Arlington MA

5. Speaking of jello shots, Kraft’s brand
manager ‘answered’ whether this new push
to colleges was with the alcoholic favorite in
mind by saying: “We understand that this
behavior might be popular among adults, but
the Jell-O brand does not advocate [that]
behavior and we don’t promote recipes that
use alcohol.” Yeah, I’m sure. Anti-Alcohol
groups in the south are already getting riled
up but it really just gives the Jigglers more
press
Slide By :- Howard Davidson Arlington MA

6. There must be some young blood in Jell-O’s
product development department, because
there’s nothing more enticing to a knuckle
dragging college football fanatic than
downing a gelatinous gulp of school pride
mixed with cheap vodka. Save us the PR
sidestepping, Kraft, I can see the dollar signs
reflected in your eyes.
Okay, back to my reality TV shows.
Slide By :- Howard Davidson Arlington MA

7. There must be some young blood in Jell-O’s
product development department, because
there’s nothing more enticing to a knuckle
dragging college football fanatic than
downing a gelatinous gulp of school pride
mixed with cheap vodka. Save us the PR
sidestepping, Kraft, I can see the dollar signs
reflected in your eyes.
Okay, back to my reality TV shows.
Slide By :- Howard Davidson Arlington MA