Azul Systems has created Java for the Real Time Business, one that is standards-compliant, commercially proven and purpose-built for the demands of today’s business critical applications. Azul innovation delivers Java that is consistent, scalable, agile and self-tuning and lets you focus on creating and delivering new business value, rather than continually re-tuning your production environment.

1. Meeting the Challenge of the Real-
Time Business Imperative.
Discover Zing:
Java for the
Real-Time Business
Azul Systems Inc.

2. The Real-time Business Imperative
• It’s everywhere
• You are facing tremendous pressures
– Across business sectors
– Around the globe
• Demand shifts continuously
• The pressure to innovate is non-stop
• Richer mobile applications need robust supporting apps
• You face an ongoing war for the best talent
• Budgets are constrained and can disappear overnight
And day, in any sector can look like Black Friday or Cyber
Monday (or worse yet -- another Flash Crash)
©2013 Azul Systems Inc. 2

3. What’s a Real-Time Business?
-- Your Business is now Real-Time.
• There are human “Real-Time” timeframes
• Respond to mobile users and surges in demand without delay
• Users get antsy in seconds (or less) – an extra second is fatal
• Customers abandon a site just as quickly
• Then there are machine-level timeframes
• Process information as fast as it arrives
• Automated data feeds have service levels in microseconds
• In both cases, it’s about expectations and imperatives
• Sometimes formal SLAs, sometimes simply guidelines
• You can’t just be fast, your must be consistently fast
• 99%, 99.9%... and worst case can be as important as the average
• If you can’t meet the emerging standard, your competitors will
©2013 Azul Systems Inc. 3

4. Where’s Java in the Face
of this Challenge?
• The default language for the enterprise
• Ubiquitous
• Powerful
• Productive
But…
• Java can be fragile at runtime
• As demands change, your best people need to re-tune
• …So they can’t be building new features and new apps
• Easier to scale out vs. up
• Application glitches and jitter can hurt your bottom line
©2013 Azul Systems Inc. 4

5. What if There Was a Better Java?
• A Java that met all industry standards
• A Java that eliminated jitter – out of the box
• A Java that helped drive new revenues
• A Java that gets your apps live ahead of your rivals
• A Java that delivered better utilization of your
human capital and your existing hardware
• A Java that delivers all the above without needing
to change a line of code
• And helped you face your Real-Time Imperatives
5©2013 Azul Systems Inc.

6. What if There Was a Better Java?
There is.
We call it Zing.
6©2013 Azul Systems Inc.

7. Zing: Reliable, Speedy Performance
for the Real-Time Business

8. Zing: Java for the Real-Time Business
• Raw Performance
• Real-time business demands fast execution
• From machine scale to human scale, Zing delivers
• Unmatched Predictability
• Eliminates disruptions, glitches and pauses
• Meet all your service delivery standards
• Better customer experience = more revenue
• Unlocking Innovation
• Meet your Competitive and Time-to-Market Challenges
• Get new functionality into production faster
• Concentrate on new capabilities vs. tuning
• Operational and Capital Efficiency
• Transform human and infrastructure utilization
8©2013 Azul Systems Inc.

9. Zing: Java for your Real-Time Business
With Zing, Azul delivers:
• Blazing Performance, all the time
─ Machine scale to human scale
• Consistency of Execution, improving service quality
─ Eliminates Java-induced glitches, pauses and stalls
─ Continuously delivers, even when demand spikes
• Java Technology that Unlocks Innovation
─ Driving incremental revenue and profitability
─ Enabling new capabilities, new offerings, new lines of business
─ Accelerate time to market and gain competitive advantage
• Operational and Capital efficiency and leverage
─ Gain more revenue from existing infrastructure
─ Scale efficiently, up or out -- reduce server sprawl
─ Now your team can focus on new features instead of tuning
9©2013 Azul Systems Inc.

10. Performance for the Real-Time Business
• Zing is the new Java performance standard
• Great Performance, all the time
─ Java’s optimizing compilers generate great code
─ Now that speed comes without operational glitches
─ Even when demand spikes
• Tackle application types that were formerly the
exclusive domain of C and C++
• Existing applications improve without changes
• Gain new advantages from aggressive in-memory
computing
“With Zing our reporting engine shows its best side. It’s not
hobbled by the JVM anymore.”
– Daniel Taylor, VP Operations, Vocalabs
10©2013 Azul Systems Inc.

11. From Fractions of a Second to
Microseconds
• Out of the box, you’ll reduce peak disruptions to a
few milliseconds
• Immediately see better performance and
responsiveness for Web-based (human-scale) apps
• Works across a wide range from 10s of microseconds
in highly tuned trading applications to hundreds of
milliseconds in complex Web applications
• Ideal for electronic markets, real-time advertising
auctions, wireless communications
Trading technology and FIX engine provider
Rapid Addition reported more throughput and lower
latency with Zing (June 2013)
11©2013 Azul Systems Inc.

12. Zing: Delivering Consistent
Performance

13. Consistency: Java’s Achilles Heel
• Java can be very fast – often as
good or better than C and C++ in
real-world applications
• Optimizing JIT compilers are very
powerful in all JVMs and they
generate great code…
• So things run great – for a while
• …But then the application glitches,
stalls, freezes or crashes (and
we’ve all seen it)
13©2013 Azul Systems Inc.

14. Traditional Java has Limitations
• With Zing, you can go from systems that look like this:
Traditional JVM: Typical case is fine; worst case is far too high
14©2013 Azul Systems Inc.

15. Enabling Java-Based Real-Time Business
• (To this) Zing eliminates the SLA issues and performance
challenges you spend weeks (or even months) trying to solve
• Zing delivers great performance while eliminating latency spikes
• 10s of microseconds typical with sub-millisecond peaks
15©2013 Azul Systems Inc.

16. Zing: Unlocking Innovation
Delivering Competitive Advantage
for your Real-time Business

17. Zing: Unlocking Innovation
• Real-time business faces an overwhelming need to
deliver competitive advantage
-- And velocity is key
• Zing makes better use of today’s large-memory,
multicore servers
• Deliver more functionality, faster – across travel,
shopping, trading, algo, SaaS, Big Data
• Pursue new business models that just won’t work with
traditional Java
• Now you can re-gain all the advantages of Java
─ Blazing development productivity
─ Rich array of standard tools and libraries
─ 9 million developers worldwide
17©2013 Azul Systems Inc.

18. Zing Drives Competitive Advantage
• Get new business models, new strategies and new
offerings implemented faster
• With less testing and tuning
─ Example: Use in-memory pricing data to test and deliver
better market strategies
─ Example: Hold every US hotel room in memory
• Set the stage for “actionable” Big Data and memory-
based computing
• React to changes in seconds or minutes vs. overnight
18©2013 Azul Systems Inc.

19. Demonstrate ROI in Days?
Financial sector challenge:
“Can we make more trades (and more profit) running our
unmodified Java-based trading platform with Zing?”
1 week later…
“Yes.”
19©2013 Azul Systems Inc.

20. Zing: Capital Efficiency
for the Real-Time Business

21. Zing Drives Capital Efficiency
• Today’s servers can support massive memory configurations –
and more memory and more CPU cores should = more speed
• Sadly, every other Java solution wants to chop applications
into small instances – making data models more complex, and
monitoring and operations an ongoing headache
• Zing makes effective use of all available memory and CPUs
• Zing extracts maximum value (and 2-3X sustainable
operational throughput) from your infrastructure
SuccessFactors CIO: “With Zing, we can scale up with software.”
Social Gaming CTO: “With Zing, we get 2 ½ times the number of
users on the same hardware – without crashing.”
21©2013 Azul Systems Inc.

22. Human Capital: Key to the Real-Time
Business
• There’s a worldwide war for talent
• RedMonk, 2013: Developers are “The
New Kingmakers”
• You need to provide the best tools and
most interesting challenges for your
developers
• And you’d rather use your best and most
creative people to build new
functionality and new offerings
• …vs. tuning glitchy legacy systems
• Zing helps keep your best people
engaged in building your business
• (And off jobs boards)
22©2013 Azul Systems Inc.

23. Wrapping Up

24. Azul’s Deep Java DNA
• Award-Winning Leader in Java Technology
• Founded in 2002, privately held; based in Sunnyvale, CA
• CTO Gil Tene on the JCP Executive Committee
• Proven and robust technology in Java runtimes and
virtualization
• Ongoing technology investment and rich IP portfolio
• Deep low-latency Java production expertise
• Growing ISV and OEM partner ecosystem
24©2013 Azul Systems Inc.

25. Azul’s Reference Customer List
25©2013 Azul Systems Inc.

26. Zing: Java for the Real-Time Business
• Raw Performance
• Real-time business demands fast execution
• From machine scale to human scale, Zing delivers
• Unmatched Predictability
• Eliminates disruptions, glitches and pauses
• Meet all your service delivery standards
• Better customer experience = more revenue
• Unlocking Innovation
• Meet Competitive and Time-to-Market Challenges
• Get new functionality into production faster
• Concentrate on new capabilities vs. tuning
• Operational and Capital Efficiency
• Transforming human and infrastructure utilization
26©2013 Azul Systems Inc.

27. Getting Started Is Easy. Just Tell Us When.
• Simple subscription model
• Zing pilots and trials are risk-free
• Trials delivered onsite -- at zero cost
• We help with before/after test cases
• We’ll show you how Zing can:
 Quickly transform existing applications
 Meet your ROI targets
 Simplify operations and reduce costs
 Unlock innovation
 Get you to market faster
 And Drive your Real-Time Business
27©2013 Azul Systems Inc.

28. www.azulsystems.com/RTBI