During our Friday morning chats called TWIST, we get to bring 10 minutes on any topic. I used our internal tools and approaches and applied them to my personal life. Doing thing allowed me to pressure test our approach into practical life and experience them first hand instead of for our clients.
2. Everyday we utilize tools to help sell ideas to clients.
Grounded in research, meticulously laid out to provide
insights in what will help clients succeed as marketers.
Why stop at work?
Friday, July 12, 13
6. If we are able to make these tools work in our personal
life as well as they do for our clients, we further prove
we’ve been able to create
HumanKind
Friday, July 12, 13
19. BE#INSPIRED# EDUCATE# ACT# WAIT# EXPERIENCE# REFLECT#
Not all motivational stages occur to the
same degree.
PREPARE#
SOLOSOCIAL
BE
INSPIRED
ANTICIPATE
REALIZE
A DREAM
LEARN
GET
COMFORTABLE
MOMENT
OF TRUTH
SIFT & SORT BUY
BE
PROACTIVE
BE
IMPULSIVE
IMPRESS
BE
POWERFUL
1%#
16%#
19%#
17%#
6%#
8%#
2%#
8%#
8%#
4%#
9%#
2%#
Friday, July 12, 13
20. BE#INSPIRED# EDUCATE# ACT# WAIT# EXPERIENCE# REFLECT#
Not all motivational stages occur to the
same degree.
PREPARE#
SOLOSOCIAL
BE
INSPIRED
ANTICIPATE
REALIZE
A DREAM
LEARN
GET
COMFORTABLE
MOMENT
OF TRUTH
SIFT & SORT BUY
BE
PROACTIVE
BE
IMPULSIVE
IMPRESS
BE
POWERFUL
1%#
16%#
19%#
17%#
6%#
8%#
2%#
8%#
8%#
4%#
9%#
2%#
“We’re pregnant -
What shall we
call him?”
Friday, July 12, 13
21. BE#INSPIRED# EDUCATE# ACT# WAIT# EXPERIENCE# REFLECT#
Not all motivational stages occur to the
same degree.
PREPARE#
SOLOSOCIAL
BE
INSPIRED
ANTICIPATE
REALIZE
A DREAM
LEARN
GET
COMFORTABLE
MOMENT
OF TRUTH
SIFT & SORT BUY
BE
PROACTIVE
BE
IMPULSIVE
IMPRESS
BE
POWERFUL
1%#
16%#
19%#
17%#
6%#
8%#
2%#
8%#
8%#
4%#
9%#
2%#
“We’re pregnant -
What shall we
call him?”
“No really what
should we call
him?”
Friday, July 12, 13
22. BE#INSPIRED# EDUCATE# ACT# WAIT# EXPERIENCE# REFLECT#
Not all motivational stages occur to the
same degree.
PREPARE#
SOLOSOCIAL
BE
INSPIRED
ANTICIPATE
REALIZE
A DREAM
LEARN
GET
COMFORTABLE
MOMENT
OF TRUTH
SIFT & SORT BUY
BE
PROACTIVE
BE
IMPULSIVE
IMPRESS
BE
POWERFUL
1%#
16%#
19%#
17%#
6%#
8%#
2%#
8%#
8%#
4%#
9%#
2%#
“We’re pregnant -
What shall we
call him?”
“No really what
should we call
him?”
“Do we
love it?”
Friday, July 12, 13
23. BE#INSPIRED# EDUCATE# ACT# WAIT# EXPERIENCE# REFLECT#
Not all motivational stages occur to the
same degree.
PREPARE#
SOLOSOCIAL
BE
INSPIRED
ANTICIPATE
REALIZE
A DREAM
LEARN
GET
COMFORTABLE
MOMENT
OF TRUTH
SIFT & SORT BUY
BE
PROACTIVE
BE
IMPULSIVE
IMPRESS
BE
POWERFUL
1%#
16%#
19%#
17%#
6%#
8%#
2%#
8%#
8%#
4%#
9%#
2%#
“We’re pregnant -
What shall we
call him?”
“No really what
should we call
him?”
“Will everyone be
called that?”
“Do we
love it?”
Friday, July 12, 13
24. BE#INSPIRED# EDUCATE# ACT# WAIT# EXPERIENCE# REFLECT#
Not all motivational stages occur to the
same degree.
PREPARE#
SOLOSOCIAL
BE
INSPIRED
ANTICIPATE
REALIZE
A DREAM
LEARN
GET
COMFORTABLE
MOMENT
OF TRUTH
SIFT & SORT BUY
BE
PROACTIVE
BE
IMPULSIVE
IMPRESS
BE
POWERFUL
1%#
16%#
19%#
17%#
6%#
8%#
2%#
8%#
8%#
4%#
9%#
2%#
“We’re pregnant -
What shall we
call him?”
“No really what
should we call
him?”
“Will everyone be
called that?”
“Do we
love it?”
“What
about
these?”
Friday, July 12, 13
25. BE#INSPIRED# EDUCATE# ACT# WAIT# EXPERIENCE# REFLECT#
Not all motivational stages occur to the
same degree.
PREPARE#
SOLOSOCIAL
BE
INSPIRED
ANTICIPATE
REALIZE
A DREAM
LEARN
GET
COMFORTABLE
MOMENT
OF TRUTH
SIFT & SORT BUY
BE
PROACTIVE
BE
IMPULSIVE
IMPRESS
BE
POWERFUL
1%#
16%#
19%#
17%#
6%#
8%#
2%#
8%#
8%#
4%#
9%#
2%#
“We’re pregnant -
What shall we
call him?”
“No really what
should we call
him?”
“Will everyone be
called that?”
“Do we
love it?”
“What
about
these?”
“Rafferty”
Friday, July 12, 13
26. BE#INSPIRED# EDUCATE# ACT# WAIT# EXPERIENCE# REFLECT#
Not all motivational stages occur to the
same degree.
PREPARE#
SOLOSOCIAL
BE
INSPIRED
ANTICIPATE
REALIZE
A DREAM
LEARN
GET
COMFORTABLE
MOMENT
OF TRUTH
SIFT & SORT BUY
BE
PROACTIVE
BE
IMPULSIVE
IMPRESS
BE
POWERFUL
1%#
16%#
19%#
17%#
6%#
8%#
2%#
8%#
8%#
4%#
9%#
2%#
“We’re pregnant -
What shall we
call him?”
“No really what
should we call
him?”
“Will everyone be
called that?”
“Do we
love it?”
“What
about
these?”
“Rafferty”
“It’s time”
Friday, July 12, 13
27. BE#INSPIRED# EDUCATE# ACT# WAIT# EXPERIENCE# REFLECT#
Not all motivational stages occur to the
same degree.
PREPARE#
SOLOSOCIAL
BE
INSPIRED
ANTICIPATE
REALIZE
A DREAM
LEARN
GET
COMFORTABLE
MOMENT
OF TRUTH
SIFT & SORT BUY
BE
PROACTIVE
BE
IMPULSIVE
IMPRESS
BE
POWERFUL
1%#
16%#
19%#
17%#
6%#
8%#
2%#
8%#
8%#
4%#
9%#
2%#
“We’re pregnant -
What shall we
call him?”
“No really what
should we call
him?”
“Will everyone be
called that?”
“Do we
love it?”
“What
about
these?”
“Rafferty”
“It’s time”
“Welcome
Rafferty!”
Friday, July 12, 13
50. 1 Destructive
2 No Idea
3 Invisible
4 I don’t know what this brand stands for
5 I understand the brand’s purpose
6 An intelligent idea
7+ An inspiring idea, beautifully crafted
8 Changes the people think and feel
9 Changes the way people live
10 Changes the world
Friday, July 12, 13