Case Study for a 90 day campaign using Google PPC ads, from Clickzlocal.com

1. LOGO
Roofing
UNLOCK YOUR GOOGLEADS POTENTIAL
GEO-TARGETING: North-Tampa, Florida

2. CLIENT GOALS
HOW WE HELPED
To drive phone call leads for roofing.
We have optimized the campaign for mobile devices.
Our PPC strategy has seen some fantastic results within key metrics.

3. IMPRESSIONS
CLICKS
CONV RATE
CONVERSIONS
Overall, the campaign was successful in driving a high amount of conversions.
QUICK
STATS
2,270
154
35.71%
55

4. The ad campaign was successful at gaining a high amount of exposure, which we can see
with a high search impression share.
RESULTS
$40.83
CPA
35.71%
CONVERSION RATE
55
NO. OF CONVERSIONS
$14.58
CPC
50
NO. OF PHONE CONVERSIONS
9.16%
SEARCHES LOST TO RANK
6.78%
CTR
88.81%
IMPRESSION SHARE
90.59%
MOBILE IMPRESSION SHARE
69.23%
% TOP IMPR SHARE

5. CAMPAIGN
REVIEW By optimizing for mobile devices, we ensured the ads
would drive an high volume of phone leads.
To accomplish this, we monitored the mobile devices
conversion rate and applied bid adjustments as needed.
We also ran call extensions to show the phone number
within the ad in the Google Search results page. It
increased the visibility of the phone number and allowed
for users to call immediately.

6. LET US DO THE
SAME FOR YOU