Social media and sports marketing
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Social media and sports marketing
- 1. Brett Howsley Social Networks and Sports Marketing
- 2. About Me • Born and raised in Reno, Nevada
- 3. Feather River College • Played baseball from 2007-2008. • Two conference and Regional championships. • Ranked top 10 in the nation.
- 4. College • I am currently a Senior and Marketing major. • I will be graduating in May 2012.
- 5. Grad School • University of San Francisco. • MBA in Sports Marketing and Management.
- 6. Career • Work for the San Francisco Giant’s organization.
- 7. Sports Marketing • Sports’ marketing has been defined as the subdivision of general marketing that focuses specifically on the promotion of sporting events and sport teams..
- 8. Main Objectives • Fill the stadium in economic times like this. • Create awareness. • Generate sales. • Create relationships with the fans, organization and athletes. • Create shareholder value.
- 9. • Defined as: forms of electronic Social Media communication through which users create online communities to share information, ideas, personal messages, and other content (videos).
- 10. Marketers Best Friend Social Media is allowing marketers to promote to thousands, if not millions, of customers on a daily basis.
- 11. Social Media Marketing • Companies spending of social media advertising is expected to increase each and every year. • Organizations who do not buy into social media will slowly begin to fade out of the business industry.
- 12. Top Social Networks • Facebook: 7 billion • Twitter: 182 million • Pinterest: 104 million • LinkedIn: 86 million • Tagged: 72 million • Google+: 61 million (Total Visits for March 2012)
- 13. Sports Marketing and Social Media • With the creation and continuous growth of social media, marketing for sports organizations has never been easier. • Allows organizations to keep all loyal and interested fans up-to-date on everything surrounding their favorite teams and athletes.
- 14. Sports Marketing and Social Media Con’t • Social Media affect on Sports
- 15. Tips for Sports Marketing through Social Media 1. Know your target base 2. Know your options 3. Network. Network. Network 4. Utilize the athlete/Know your contacts 5. Be versatile
- 16. Encourages Interaction amongst Fans Questions Complaints Criticisms Celebrate with team
- 17. Enhanced Brand Awareness • Popularity through social media. • Fans become spokesperson for organization (word-of- mouth marketing)
- 18. Reaching Fans • Reaching fans across the nation at the same time. • A simple Tweet or Post is being read and shared by thousands across the nation.
- 19. Facebook • Mass audience (millions) • Remind fans of games • Deals/Promotions • Line-Ups • Injuries • Buzz • Photos/Videos/highlights • Merchandise • Constant Updates
- 20. Idea’s Contests • Post and/or engage most on organizations Facebook page. • Fan Photos (most likes or comments).
- 21. Twitter • Real-time interaction • Commentary and play- by-play analysis • Pictures • Fans interactions (Comments, questions or responses) • Athletes interaction
- 22. Twitter Amongst Athletes • Athletes across the nation are always finding fans Tweets interesting and • Matt Barkley Twitter constantly are giving their fans feedback.
- 23. Idea’s • Post fans tweets on scoreboard during games. • Allow fans to vote for best player and play of each game.
- 24. Pinterest • Awareness • Fan Interaction • Athletes, teams and sports moments
- 25. Idea’s • Sport organizations can create their own board and pin pictures of their coaches, players, merchandise or highlights. • Contest: give away tickets or autograph’s to fans who pin most pictures from games or events sponsored by team on organizations board.