Optimized Internet Marketing

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Hans Riemer

Presentation to IAMCP Boston Chapter on March 31, 2011.

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Optimized Internet Marketing International Association of Microsoft Channel Partners Hans Riemer Market Vantage LLC 274 Main Street Groton, MA 01450 (978) 482-0130 www.Market-Vantage.com

“ Chief Complaints” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Agenda / Topics ,[object Object],[object Object],[object Object],[object Object]

#2 Mistake We See: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What We Do: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Attracting Targeted Website Traffic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Concepts and Definitions Pay-Per-Click SEO

What is SEO? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How does Google determine Rank? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEO Rule #1 ,[object Object],[object Object]

SEO Rule #2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Keyword Research Search Frequency Competition Relevance

Keyword Research Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]

Pay Per Click Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Challenges: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ Typed” vs. “Matched” Keyword ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Top 5 AdWords Mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Opportunities: ,[object Object],[object Object],[object Object],[object Object]

Conversion Rate is Crucial! ,[object Object],[object Object],[object Object]

[object Object],[object Object],Steps to a High Conversion Rate Realization of Need Web Search Scan Results Select Candidate Land on Website Visual Impact and Messaging Develop Interest and Trust Decision to Respond Respond & Submit Receive Prompt Follow-Up

You Can’t Fix What You Can’t Measure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case Study

Thank YOU for Listening ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Optimized Internet Marketing

1. Optimized Internet Marketing International Association of Microsoft Channel Partners Hans Riemer Market Vantage LLC 274 Main Street Groton, MA 01450 (978) 482-0130 www.Market-Vantage.com

7. Sources of Website Traffic Website Traffic On-Line Advertising Referrals Brand Awareness (Bookmark or Direct) Pay-Per Click Banners & Text Ads Sponsor- ships Contextual Ads On-Line Pubs Organic Search Referring Links PR (Online / Offline) Ads (Radio/TV/Print) Related Sites E-Newsletters Portals Viral Marketing Paid Search

9. Concepts and Definitions Pay-Per-Click SEO

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17. Revenue $ in millions

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20. What is a “Parked Domain”?