Understanding the evolution of Business Intelligence and Analytics and the challenges and opportunities that come with it. Exploring CGI's Data2Diamonds™ approach ensuring financial sound, technical viable and socially desirable Big Data initiatives.

1. Data to Diamonds
Turning Information into a Competitive Asset
Henk van Roekel | IM & BI Practice co-Leader | Amsterdam
© CGI Group Inc. CONFIDENTIAL

2. Data to Diamonds
Turning information into a competitive asset
• Understanding the evolution of Business Intelligence and Analytics
and the challenges and opportunities that come with it…
• Big Data, BIG commodity or BIG asset?
• Big Data, don't think, act BIG?
• Big Data, BIG profit or BIG liability?
Henk van Roekel
Co-leader CGI Business Intelligence and Analytics Practice
Henk van Roekel is CGI’s BI and Analytics practice co-leader with a primary
focus on Europe. Henk has a background of over 15 years in Business
Intelligence and Information Management, working with major global clients
in key Industries. Henk is the founding father of CGI’s “Data to Diamonds”
methodology and leading an international team of experts in the field. Henk is
a Business Intelligence Professional certified by TDWI (The Data Warehouse
Institute).
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3. Introduction
1. What is the current state of BI and Analytics, where did
we come from and what is ahead of us…
2. What are the key challenges we face in applying state of
the art BI and Analytics today, and how do we manage
these “Big Data” challenges…
3. What Business opportunities do BI and Analytics bring
today, leveraging “Big Data” Technologies…
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4. BI and Analytics scenario’s
Domain
Application
Performance
Management
Information
Discovery
Enterprise
Reporting
Integrated BI in
commercially
available
applications
Moving toward
collaborative and
agile Decision
Making
Improving
usability through
in-build analytical
modelling and
visualization
Increasing and
quickly changing
demands on
accountability
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5. Globally, there are 7 billion mobile
phones, 1.5 billion are
smartphones.
The impact of Big Data
• Data complexity is increasing in
• Size – Volume
• Speed of Change – Velocity
• Data Sources - Variety
• Most significant types:
• Social networking
• Machine to Machine (M2M)
We spend nearly 40% of our
Internet time on our mobile
devices.
80% of consumers plan to
participate in mobile commerce
within the next year.
There are over 2 million apps, 98
billion apps have been
downloaded.
47% of users prefer mobile
because it is "easy to use" and
"constantly with them", 28% say it
is a more private way to consume
information and communicate.
Smartphone customers spend an
average of 115 minutes per week
using social networking apps on
their device.
Total mobile traffic volumes from
2012 ALONE exceed all previous
years COMBINED.
How many data points does your household generate each day…
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6. The evolution of BI and Analytics
Business Value Driven
Value
How we can make
it happen?
Governance
Prescriptive
Analytics
• Business Value and Adoption
• Process and Governance
What will happen?
• Technology
Predictive
Analytics
IT Cost Driven
Why did it happen?
+
Diagnostic
Analytics
Delivery
What happened?
• User Experience
Descriptive
Analytics
• Competitive Costing
• Agility
• Sustainability
Time
To Date
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7. Challenges
• Financially sound; creating value from Big Data requires application
of deep knowledge of opportunities and challenges in specific market
domains.
• Technically viable; overhearing the software vendors, everything is
possible these days. But what about understanding, availability and
trustworthiness of the data?
• Socially desirable; what level of data collection and usage is
acceptable in your eco-system, either based on Government or
Industry regulations or on social acceptance.
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8. Financially Sound
Focus on the right Use Case
Financial Services
Public Sector
Energy and
Utilities
Payments have shifted
from cash to cards or
electronic
transfers, containing fraud
and complying with rules
on money-laundering is
becoming even more
challenging.
Growth in open data and its
availability for real-time use
offer new challenges to
data processing and to the
design of useful services
around the data.
Consumer and microgeneration will require
more sophisticated grid
management and billing,
requiring real-time analysis
of massive flows of data.
Increase Public Safety
whilst lowering costs,
leveraging Location
Intelligence and Citizen
Participation.
The affordability of energy
will be defined by
consumer behavior as well
as markets, requiring better
understanding of customer
needs and behavior.
Turning unstructured data
into intelligence to make
the claims process more
efficient as well as move
toward a customer-centric
approach.
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Retail
Sentiment analysis
leverages the voluminous
streams of data generated
by consumers in the
various forms of social
media to help inform a
variety of business
decisions.
Time- and location specific
personalized
advertisements and
notifications, route
optimization, navigation
support.
Data2Diamonds™

9. Technical Viable
Focus on Data and Decision Culture
Success Factors
Challenges
Talent Management
• Business linkage
• Large data sets
• Statistics
Data sources
• Creatively source internal & external data
• Upgrade IT architecture & infrastructure for
easy & fast ingestion of data
Technology
• Unstructured modelling
• Hadoop
• Analytics & Visualization
Prediction & Optimization Models
• Focus on biggest drivers of performance
• Build or acquire models that balance
complexity with ease of use
Decision Making
• Authority & responsibility
• Information & decision co-location
Organizational Transformation
• Simple, understandable tools for people on
front lines
• Update processes and develop business
capabilities to enable tool use
“80% of organizations report Big Data initiatives, 20% rank current capabilities
adequate” – Harvard Business Review inside Fortune 1000, sept 2012
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10. Socially Desirable
What do you find acceptable
• Comply with appropriate local, global
and Industry specific Privacy and
Data Security regulations.
• Comply with the ethical code of
conduct in your own organization and
within your eco-system.
• Consider side effects of Big Data
analytics based actions in your ecosystem.
7 June - The U.S. security agencies
NSA and FBI have access to all
kinds of data users include
Google, Apple and Facebook.
Jun 16 - British security services
have tapped foreign politicians and
officials at two conferences of the
G20 in Britain in 2009.
Jul 11 - Microsoft supported the
U.S. Secret Service NSA in reading
emails from Hotmail and
Outlook.com.
Jul 31 - U.S. security NSA has
almost unlimited access to all
online information from anyone in
the world.
Oct 28 - The U.S. National Security
Agency in a month's time recorded
60 million calls in Spain.
Nov 17 - The British secret service
agency GCHQ monitors worldwide
bookings of 350 hotels, which are
widely used by diplomats and
senior government officials.
The average household generates 2000 data points per day…
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11. Opportunities
• Pricing optimization - with sufficient data, the relationship between
demand and price can be modelled for any product and then used to
determine the best pricing strategy.
• Health outcomes - models connecting symptoms and treatments to
outcomes are seeing wider use by providers.
• Improper public benefits payments and fraud - benefits are
sometimes paid when they should not be, wasting taxpayers’ money
and making benefits less available to those who deserve them.
• Predicting and preventing crime - predictive models help determine
high-risk situations and hotspots for preventive action.
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12. Increasing Citizen Safety
Leveraging Social Networking Analytics
• Civilians report a heightened sense
of safety
• Increased collaboration among
civilians. Higher awareness and
feeling of “being involved”
• Police responses were considered
to be “faster than usual”: Instant
awareness of police officers.
Responses within minutes.
• Civilians and shop owners would
like to see the system being
permanently operational
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13. Optimizing Patient Care
Leveraging Healthcare Analytics
• Automate Analyses of structured
and unstructured data to gain
patient and population insights,
e.g., predict high risk patients,
personalize health care plans
• Deliver insights into care team
applications: EMRs, Case
Management, Care coordination
solutions
• Use insights to define more
effective, personalized care plans,
drive better outcomes, and lower
treatment costs
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CGI
HIM
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14. Wrap up
1. The demand for automated decision making, based on
predictive analytics and leveraging Big Data, is growing
rapidly as businesses need to become more forward
looking.
2. To be successful in this arena a structured approach is
required to continuous monitor and assess Technical
viability, Financial Soundness and Social desirability.
3. The BI and Analytics arena offers great opportunities for
many Industries and, has already proven to be a key
differentiator in achieving better business results.
Are you ready to turn your data to diamonds…
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15. What clients say about the value of their BI work with CGI
“The CGI Data to Diamonds Framework is the most comprehensive BI methodology I have seen, after meeting
lots of BI vendors and systems integrators worldwide.” - Nikolaus Walkowsky, DHL Express Global BI Manager
“Major benefits [of the CGI BI solution] include having archived information at your fingertips; being able to get
information in a matter of seconds vs. days or months; and use of business terms that are familiar to the State of
Alaska employees” June Gotschall, Alaska Department of Administration- Division of Finance
“As a leading supplier, we knew that CGI had the expertise and experience to provide Application Management
Services that would meet the most exacting standards.”- Laurent Conversy , Head of Purchasing for IT, BNP
Paribas
“DAMAS is an ambitious and innovative project which gathers and offers lots of information about the commodity
markets. It ensures information reliability and provides users with a powerful analysis software, allowing
knowledge and know-how sharing and pooling” - Daniel Lauré, Strategy, Markets and IT Director, Total
"With CGI Management Consulting, with more than 100 key performance indicators in hand we managed to
accelerate decision making and effectively lead our company to success." - Tufan Ozkan, Finance Director,
Bombardier Transportation
"Integrating two banks is a complex assignment. Millions of customers have to be informed customer data,
product data and personnel data must be integrated. Speed and quality were the most important deliverables.
CGI worked on all aspects of the data migration and delivered on time with the right level of quality" - Jan Robat,
ABN AMRO Migration Manager
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16. Our commitment to you
We approach every engagement with one
objective in mind: to help clients succeed
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17. Flavor of our Engagements in Manufacturing, Retail & Distribution
Enabling the client to develop, test
and deploy new marketing strategies,
by CGI's implementation of Customer
Analytics. – PMU
Design, build of a Business
Intelligence & marketing campaigns
solution with a European wide
deployment (24 countries) with
hosting facilities - Nissan
BI and Analytics implemented by
CGI, provide insight into cause/effect
relationships and enable
measurement of treatment strategy
effectiveness. - A Fortune 50
Manufacturer
Facilitating the collection analysis and
calculations of various indicators to
improve Marketing and Sales
information. – Large Entertainment
Company
Data2Diamonds™

18. Flavor of our Engagements in Banking and Insurance
“The CGI team performed a smooth
and seamless migration, showing
great flexibility and determination to
meet quality and timeline criteria.” Program Manager ABN AMRO
“CGI came on board having set a high
expectation of delivery in a short
timescales … they have successfully
delivered on both. I’m delighted that we
have had such a positive outcome.” Margaret McLay, Head of Finance, MI,
Risk & Treasury, Tesco Bank
Reducing Total Cost of Ownership
(TCO) and improving flexibility and
continuity, leveraging CGI BI
Outsourcing Services. – BNP
Paribas
Eliminate the limitations and Inherent
risks associated with sun setting the
old reporting environment, introducing
new technology with enhanced
performance and functionalities. –
Cigna Group Insurance
Data2Diamonds™

19. Flavor of our Engagements in Energy and Utilities
Based on the results of the BI scan
the BI strategy was adjusted, optimal
buy-in and commitment from all
stakeholders was created - Peter
Holmgrene, Business Information
Officer, Vattenfall
“The collaboration and decision platform
created by CGI ensures information
reliability and provides users with a
powerful analysis software, allowing
knowledge and know-how sharing and
pooling” - Daniel Lauré, Strategy, Markets
and IT Director, Total
Full Business Process Outsourcing of
Fuel Cards Business, including
associated Business Intelligence
Services. - Shell
Providing a shared view on current
maturity and next steps to take in
ATCO Electric BI Strategy and
Roadmap, using CGI's "Data to
Diamonds" framework services. –
ATCO Electric
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20. Flavor of our Engagements in Health and Government
CGI provided the platform enabling
alignment of analytical activities and
improved collaboration, improving
individual and collective efficiency
and effectiveness. - Alberta Health &
Wellness
Early Wins implemented with proven
increases in revenue, leveraging
CGI's revenue collection solution. State of California Franchise Tax
Board
Improving self service BI with client
by CGI's implementation of QlikView
reporting environment. - Sanofi
CGI implemented the new information
foundation, enabling the client to
sustain and extend their business as
the prime healthcare information
broker. – Vektis
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21. Flavor of our Engagements in Telco, Media & Entertainment
Continuous improvement of business
value of BI and Analytics as the
strategic partner (over 15 years) for
this client to develop and maintain all
IM, BI and Analytics applications. –
Bell Canada
Better Time to Market and reduced
TCO in Preparation, consolidation
and monitoring of fiscal data for the
turnover, leveraging the new BI
landscape delivered by CGI. JCDecaux
One of the world’s largest
telecommunications services
company selected CGI when they
decided to outsource application
maintenance and development of
their business critical applications.
TeliaSonera
Improved reporting and dashboards
enable focus on sales performance
acceleration, leveraging CGI's BI
solution. – Wegener
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Data2Diamonds™

22. Our commitment to you
We approach every engagement with one
objective in mind: to help clients succeed
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